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hybris Platform

Platform / Core Functionality

Application servers supported

The hybris Platform comes pre-bundled and pre-configured with the Apache Tomcatapplication server as the default application server for testing and development.Alternatively, you can run the hybris solutions on VMWares SpringSource tcServer, alightweight Tomcat-based server with professional enterprise support that includes severalinfrastructure monitoring functions.

Databases supportedThe hybris Platform supports the Microsoft SQL as well as open source MySQL and Oracledatabases.

Rapid Business Objects (RBO)

Easily extend and adapt your hybris solution to keep pace with changes in your businessmodel or with updated requirements. You can create a wide variety of objects without codingor having to work directly in the database tables. hybris enables you to set up object typeson demand and create relationships between them; the system generates the codeautomatically.

Cache The hybris Platform caches business objects automatically up to a certain number of entriesto speed processing.

Search functionalityThe hybris Platform provides a range of search capabilities including: powerful index search,fault-tolerant search (phonetic similarity, parts of words), attribute-based search, and theability to search for products from multiple catalogues in different languages.

User rights and role management

User rights and roles enforce access restrictions in the hybris back end. The hybris Platformenables you to manage role-based access rights and views. You can restrict visibility of andadjust rights based on business objects types and related attributes. You can control usersability to read, copy, write, or delete items and you can set access restrictions for multiplelanguages.

MultithreadingMultithreading enables you to use as many server cores as needed to speed dataimport/synchronization. You can configure the number of threads separately for each job to

optimize performance of the job while minimizing impact on your websites.

ServiceLayer API

hybris ServiceLayerprovides a service- and interface-oriented software architecture thatadheres to modern software development paradigms. Based on the Spring framework,business logic is implemented in fine-grained components which support convention overconfiguration and dependency injection and which use mockable components.

Developers will need less ramp-up time. Additionally, they can test easier and quicker whichleads to a shorter development cycles and better software quality. Furthermore partners caneasily customize, extend or replace to match the requirements of a specific project and tointegrate in a multichannel environment.

The ServiceLayer also includes full class resolving and value handling, a Spring driven filterchain architecture, where each hybris init feature can be easily added, removed andconfigured as well as a standard solution for ensuring synchronization when using morethan one staged-online catalog with connected data. This feature makes synchronizationjobs being aware of each other to ensure that online catalog items are being linked correctly.

WebService API

Web services allow software components to interact with each other across a network andenable the hybris Commerce Suite to better abstract logic into business-level services andprovide services to clients written in any language. This enables the hybris Commerce Suiteto interact with clients written in C, .NET, or PHP. You can easily secure exposed resourcesby assigning fine-grained access rights using hybris security.

VirtualJDBC APIhybris VirtualJDBC enables you to query the hybris database using a virtual JDBCconnection from outside the network. This means you can generate reports externally withBIRT, Jaspersoft, Excel, and OpenOffice, for example.

Multi-tenant infrastructurehybris allows you to manage any number of tenants on one platform. The platform offersunlimited scalability and includes autonomous client layout options as well as multi-store andstore-in-store models.

Cockpit Framework

hybris Cockpit Framework enables easy customization of existing cockpits and serves asthe basis for rapid development of additional cockpits. Cockpits can be configured tocustomer needs and facilitate adaptable views. Own configurations can be stored duringruntime.

Validation hybris Validation enables you to validate data based on a set of user-specified constraints.You can create, configure, and save validation constraints at run-time via the new

Feature List hybris 4.8

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Administration Console.

Spring Integration

Spring Integration is a comprehensive, non-invasive framework that is adaptable for a widevariety of data transfer protocols and is based on a message-driven architecture that makesit easier to decouple components. This allows hybris to easily communicate with externalsystems. It supports the required data transport protocol (SOAP, CSV files, SQL, etc.) andconverts information to and from the required data format (XML, text, etc.).

Multichannel Cockpit

The hybris Multichannel Cockpit (MCC) is a central, customizable home page for quicknavigation organized by platform, content, commerce, and channel. The simple data modelcan be easily customized and uses widgets to display four areas of the cockpit. The hybris

MCC supports single sign-on.

SchedulingWith scheduled CronJobs you can perform tasks on a regular basis, e.g. export order dataevery night at 1 a.m. With task scheduling you can queue tasks so they are not executed allat the same time, e.g. sending e-mails. You do this in order to take load off of the server.

dynaTrace Integration (requires hybris 4.5 Acceleratorstorefront)

The basic dynaTrace integration allows users to monitor their system through preconfigureddashboards that will be available either in the dynaTrace client or web service. The followingdashboards are available:

The System Utilization dashboard shows shows vital information about connected JavaVirtual Machines like memory usage and garbage collection times as well as CPU usageand thread count. Also shown is the database execution time and the number ofdatabase statements that are executed.

The Page Categories dashboard allows you to view the server response time andservice level for different page categories. There are three categories monitored

independently: Category A pages are landing pages like the home page, Category Bpages are product searches and details, Category C pages are transactions for ordermanagement, checkout or account management.

The Single Transaction Performance dashboard lists the status and server responsetimes for the most important transactions: Home Page, User Logins, Product Search andOrder Confirmation.

The Search Transaction Performance dashboard displays the number of searches andthe overall server response time for the search transaction. Also shown is the servicelevel and the contribution of different application layers to the search transaction.

The Business Impact dashboard links performance and health of the order confirmationtransaction directly to generated revenue. It shows live how many orders are confirmedand what revenue is being generated by these orders. In a healthy environment theperformance of the confirmation transaction should not have an impact on revenue.

The Searches and Orders dashboard gives a detailed live view on what search termscustomers where using while browsing your website. You will also see how many searchresults were returned. You can use this data to either tune your search or for positioning

most wanted products more present on your website. Additionally you will get detailedinformation which products were ordered and what the top ordered products andmanufacturers are.

The Transaction Error dashboard displays a summary of transaction errors for alltransactions and the error rate.The Error Breakdown will show you detailed informationwhich errors, exceptions or important logs occurred and how many transactions wereaffected.

Omni Commerce Connect

Omni Commerce Connect (OCC) is based on RESTful WebServices. To maximize thelist of potential API clients, OCC supports both XML and JSON representations.Additional built-in features include ETag-based caching and easy authentication viaHTTP Basic Authentication secured via HTTPS.

hybris templating mechanism called 'extgen' enables partners to get full access to thesource code. This allows them to easily extend the WebServices. The technicalrealization is based on Spring MVC and uses the XStream open source objectserialization system to convert to and from JSON and XML representations of the Data

Transfer Objects.The following key commerce functionality is exposed to API clients:

Catalog data Search & navigation Customer Management Product information Cart and Checkout functionality Orders

OCC also gives access to important context information that is often required to realizevarious clients: supported store languages, currencies, delivery countries, supportedcredit card types and customer registration titles.

Cluster Module

High availability and system stability

The hybris clustering software is installed on several different server nodes, thereby

distributing the load and avoiding single points of failure. If a hardware or software failuredoes occur, an alternative server node is ready to take over requests without users everbeing aware of the problem. System will be set to dynamically switch enquiries to anothernode, without losing users session information (session failover).

Load balancinghybris Cluster Module enables load distribution on multiple servers, which results from aredundant, central instance. Environments with high requirements on computer power willbe able to add additional low-cost standard computers instead of upgrading expensive

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special computers. Customers will be able to add and remove new server nodes on the fly.Furthermore, they can migrate to new releases during live cluster operation.

Transparent applicationhybris clustering is completely transparent for both users and programmers and offers theflexibility to build a fail-proof infrastructure from the low-priced active-passive clusteringoption up to the active-active clustering option with replicated user sessions.

Cloud compatibility

The hybris Cluster Module enables you to run the hybris Commerce Suite in a cloudenvironment such as Amazon EC2. Clustering can be based on transfer protocols such asTCP (transmission control protocol applicable for the cloud) or UDP (user datagramprotocol).

Advanced Cluster Module

Full Session Failover with Oracle Coherence

hybris Advanced Cluster Module requires Oracle Coherence Standard Edition that providesa complete session failover for your frontend web application. Sessions are copied ontoseveral nodes so that if one node goes down no customer session will be lost.

Summarized features:

Dynamic partitioning of cached dataAutomatic recovery in the event of server failureParallel queries of data through the use of filtersGrid based transaction processing for increased throughputEvent processing allowing real time filtering of events and processing of eventsWrite-behind caching for bundling writes to back end data sources

High Performance Module

Multi-level caching

hybris offers transparent caching, which happens automatically. High-performance cachinghas been extensively tested on high-load systems and includes query caching and theoption for dynamic page caching. The cache is be invalidated in clusters with the use ofhybris Cluster Module, enabling communication between nodes to ensure that each nodeknows which changes have been made in the other nodes.

Unlimited cache capacity The number of business objects and search queries that can be stored in the cache isunlimited, surpassing the platform caching capabilities. Frequently requested data orcontent will be cached and, therefore, quickly accessed.

Security Module

Spring securitySpring security provides advanced authentication, authorization and other security features

to define users identity and limit access to a secured resource.

Advanced user rights and roles

Varying degrees of access and responsibility can be assigned to different roles (e.g.administrators, editorial staff, product managers, and reviewers). Differentiated accessrights enable certain users to create new content while others can review existing contentwithout being able to create or delete.

Advanced Security Module

Data protectionhybris security includes transparent attribute encryption to secure data from externalaccess as required for compliance with PCI DSS (Payment Card Industry Data SecurityStandard). You can encrypt the data when configuring the RBO.

Rolling key exchangeKeys can be managed via the hybris management console and can be frequentlyexchanged without downtime.

Reporting Module

Jaspersoft report integration

hybris integrates with Jaspersoft, enabling the creation of customized reports to deliverinsights into various statistical trends. Users can create custom reports using iReport, a tooldeveloped by the Jasper Community and available as a community release. After creating areport with iReport, users can upload the report files into the hybris Report Cockpit.

Configurable Cockpit componentsUsing the Reporting Cockpit, users can select and arrange report widgets in theirdashboards, selecting from a library of default templates shipped with hybris and from user-created reports.

Widgets Using iReport, users can create widgets that connect to the hybris platform via the hybris

VirtualJDBC API or to a data warehouse where hybris-related data is stored, and processand present data in rich graphical charts, tables, etc.

Widget dashboardThe Dashboard is a customizable area into which users can place different widgets. Widgetsrender reports which are either bundled with the hybris Commerce Suite or are custom-built.Users can arrange widgets in the dashboard within pre-configured layouts and each definetheir own sets of dashboards.

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Default reportshybris Reporting Module includes a set of seven default reports: total sales, sales perregion, sales per category, revenue by segment, total revenue, number of orders, andvisitors. Default reports will be extended in future releases.

Report export and distributionReports can be distributed via email and exported in different file formats (e.g. PDF orExcel).

LDAP (Lightweight Directory Access Protocol) Module

Authentication of users/user groups

The hybris LDAP Module eases the authentication of users and user groups via the LDAP

protocol and an import/synchronization of data which is stored on a LDAP server. Theidentity of user accounts will be verified through a real-time authentication with LDAPservers. User data such as passwords or roles is held in a central system so-called userdirectory and can be read out via queries. Microsoft Active Directory (management ofobjects such as users, groups, computers, services, etc.) and OpenLDAP (open sourceLDAP version) are supported.

Supported various authentication modes

Authentication modes that are supported: Anonymous, User and password, Secure SocketsLayer (SSL)-encrypted (anonymous, user and password, SASL (Simple Authentication andSecurity Layer) and key store password). SSL is a protocol that provides security forcommunications over networks such as the Internet. It is designed in a way to preventeavesdropping and tampering.

Single sign-on

The hybris LDAP Module allows you to implement a single sign-on concept (SSO) for otherapplications within your company. SSO is a property of access control of multiple, related,but independent software systems. With this property, a user logs in once and gains access

to all systems without being prompted to log in again at each of them.

Mapping of data fields

The hybris LDAP Module makes configurable mapping of data fields between LDAP andhybris possible. Data fields are a very useful tool when translating your database structure tochart data. It allows you to select the columns or data fields, compare data and specify thegeographical unit at which you want to the data to be displayed.

Data import/LDIF support

The LDAP Data Interchange Format (LDIF) is an ASCII-based data interchange format forrepresenting LDAP directory content and update requests. The internal display of the datasuch as LDIF files and search results (LDAP query language) can be easily imported withhybris management console wizards.

Workflow & Collaboration Module

Integrated "Workflow" box in the navigation area of theProduct Cockpit

Workflow enables product content contributors to collaborate transparently and to workacross multiple seasonal product releases. A workflow administrator (a person who caninitiate a workflow) can assign department responsibility to specific parts of the workflow.The Workflow section is only visible to users with assigned workflow templates.

Workflow Templates Users can create new pre-defined workflows with the Workflow Templates.

Triggering a workflowUsers can trigger a workflow by selecting one or more items from a grid or list view anddropping them into a pre-defined workflow template in the workflow section.

Triggering an ad hoc workflow for one single task assignedto one user (group)

User can trigger an ad hoc workflow by selecting items and dropping them into the Createad hoc workflow section where the user can edit the name and confirm creation.

My Workflows

The My Workflows section provides an overview of planned, running, and completedworkflows. Users can extend, start, rename, and delete workflows. Workflows that have notstarted can be edited (extended, renamed, deleted, or have items removed). Users can seeall the assigned workflow items created from a specific workflow template by clicking on thattemplate.

Task notificationClicking on the Info Box section provides information about the creation and status stage ofthe workflow.

Comment on multiple items

hybris Comment functionality enables you to comment on any hybris item. Item-specificcomments are shown in their own section in the editor area. A detailed comment view isdisplayed in the browser area. Users can also attach items to comments and use the "Easyreply" functionality on comments.

hybris Commerce Application

Voucher Module

Voucher creation and managementThe hybris Voucher Module allows you to create and manage vouchers redeemable by yourcustomers. Voucher redemption can be individualized through a defined number of specificvoucher codes with unique and secure voucher numbers or restricted in terms of total

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redemptions as well as per customer. It is also possible to create serial vouchers withunique numbers.Conceivable use cases are: public promotions (online as well as offline),customer bonus (for high revenue, loyalty, etc.), customer service compensation ("We madea mistake and give out a voucher to apologize."), employee discounts gifts (Get a productfor free with your order).

Voucher restrictionsVoucher restrictions can be adapted through customization and allow you to pinpoint targetcustomer groups (first-time/existing customer), promotion time frames or selected products.The validity of vouchers can also be limited to quantities or minimum order sizes.

Social Commerce Module

Product Reviews

The customer review functionality enables visitors to write detailed product reviews thatother visitors can read to gain important information about the product. The reviewfunctionality includes the possibility to add a headline for a short summary of the review. It isalso possible for customers to give a rating based on a definable numeric scale thatindicates how they liked the product and to post a comment in which they can give adetailed statement about the quality of the product.

Wish listsUsers can generate their own wish lists to add products intended for buying or desired asgifts.

Tell-a-friendWith the tell-a-friend functionality, customers can send their friends an automatically createdemail containing a link to the recommended product.

Cross Selling Module

Manual recommendationsThe hybris Cross Selling Module allows you to manually define cross-selling or up-sellingrules to give your customers manual product recommendations (e.g. accessories, spareparts).

Promotion Module

Creation and management of promotions

The hybris Promotion Module allows you to create, edit and manage your merchandisingcampaigns and place promotions flexibly through full integration of the hybris backend andthe shop frontend. hybris lets you choose between order promotions (e.g. free gift) andproduct promotions (e.g. bundles). When deciding on your campaign, you can select fromapproximately 20 predefined promotions.

Order value-based promotionsOrder value-based promotions allow you to give your customers reduced delivery costs fromspecific order value, complementary articles or gifts from specific order value.

Product-based promotionsProduct-based promotions allow you to give your customers product bundles (dynamic anddecomposable), buy one get one free offers, fixed prices, percentage discounts or gradualmulti-buy offers.

Banner and text integrationWith the hybris Promotion Module, you can apply product promotions for individual articlesor product groups by adding product specific text messages and graphical banners.

Search & Navigation Module (part of Accelerator)

Keyword searchCustomers can type in free text to search for a specific product; this functionalityincorporates natural language (NL) capability to deliver precise results. The search isadaptable to misspellings, typing errors, compound words, singular/plural forms, etc.

Synonyms and stop words

Synonyms enable retailers to ensure that shoppers find what they are looking for with a widerange of related keywords, such as TV, television, plasma, HC, LCD, LED, etc. Stop wordsexclude words from being searchablee.g., and and or to help filter bad searchresults. Business users can easily configure synonyms and stop words without requiring ITor back-end development work to reflect real-world shopper behavior on an ongoing basis.

Type-ahead keyword suggestionsType-ahead keyword suggestions assist users in typing search queries by predictivelysuggesting popular search terms. Type-ahead simplifies and speeds up navigating the site,enabling shoppers to explore the content of a website with fewer mouse clicks.

Spell checkingSpell checking enables retailers to detect and correct typos and to deliver relevant resultseven if the shopper misspells a keyword. It improves the search experience and helpsshoppers reach desired search results.

Reporting (available only with the Multichannel Accelerator)

User search dataincluding frequency of searches by keyword and number of searchresults delivered per keywordis available through Google Analytics. This functionalityprovides valuable information about customers preferences and needs and helps retailersdetermine whether additional synonyms and stop words are required to improve userssearch results.

Searchandising with keyword redirectsRetailers can define keywords that redirect shoppers to a specific landing pageproductpage, basket, micro-site, etc.when they search for that term. Retailers manage thecontent for certain products to maximize conversions and up-/cross-sell opportunities by

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redirecting specific keywords to carefully merchandised landing pages.

Parametric searchIf a perfect match is not found, the closest matches will be displayed.

Faceted browsing

Category metadata is the basis for the faceted navigation. Users can navigate through hugecatalogues by choosing different categories. Multiple sorting and browsing options allownarrowing and broadening of search results by criteria such as price, brand, product type,color, size, material, etc.

Automated update of search resultsUpdate of search results happens automatically through real-time synchronization ofcatalogue changes with the hybris Search and Navigation Module. Business users can add,update, or remove manually selected items on the fly. Each content change is transferredimmediately and automatically. On-demand hot update of mistakes enables quickcorrections found in the online catalogue for displaying accurate search results.

Scheduling Index schedulers, like hourly or weekly updates, can be created with a wizard.

Multi-language/-catalogue/-store

The hybris Search and Navigation Module supports different languages (including UTF-8).Browsers can search across multiple languages, catalogues and stores. Items may exist inmultiple catalogues and the search engine understands which catalogue is currently active.Also, items may exist in multiple stores and be assigned to different markets; the searchengine understands which store is currently active. The index is configured and defined forvarious sites, segments, markets and stores.

Integrate directly with shopping cart Customers are led to the shopping cart directly from the search results page.

Multiselect of facet valuesWhen refining search results, users can select multiple values for a facet. Customers canrefine their search by selecting multiple dimension values (e.g. size S, L and XL). Thisapplies to multi-valued facets only.

Custom mapping of SOLR search resultsDevelopers can supply a custom DTO and a custom result converter to obtain additionalinformation returned from SOLR that is not available through the standard Search &Navigation API.

Direct access to SOLR query

Developers can directly access the SOLR query to modify the search and use advancedSOLR features not available through the Search & Navigation API. A more direct access tothe query object will enable users to extend the functionality much easier. They can make ause of advanced SOLR features such as field collapsing, geospatial search and many more.

B2B Commerce Module

Account management functionalityAn intuitive tool enables comprehensive account management, with functionality formanaging employees, users, cost centers and budgets.

Roles and permissions managementAccount managers can assign varying degrees of access rights to accounts based on theusers role (employee, order approver, manager, administrator, etc.). Users can create andupdate accounts, place and approve orders, view different catalogs, etc.

Cost center and budget managementCustomers can manage their cost centers and budgets in the store front-end. A budget isallocated to a cost center and could, for example, be valid per order or for a certain period oftime. Budgets help the purchaser to monitor spending.

Price management

B2B accounts may have individually negotiated price lists managed either in hybris or in anERP system. The ERP system is the default reference for prices of individual or multiplenumbers of the same product. hybris enables customer-specific prices on a variety ofdifferent levels: organization, company or department, and can manage negotiated pricelists on a granular per article or article group level. In many cases a base price list will beavailable for all those customers who do not have an individual price list.

Product and catalog management B2B sales representatives can create customized product lists and search product pages forspecific organizations, departments and customers. Tasks and permissions can be inheritedfrom the entire organization to user groups.

Sales reportshybris provides B2B reporting widgets to enable account managers to track their accountsusing metrics such as total sales, sales value by cost center, and sales for budget againstlimit for budget, broken down by budget.

OCI ERP integration for find, select & checkoutB2B customers can be redirected from their ERP systems to the hybris online store wherethey can find, select and purchase products. On completion, data from the transaction willbe sent from hybris to the ERP system. The ERP system will receive all relevant informationincluding the identity of the purchaser, products purchased and price.

B2B customer self-service/-administration functionalityCustomers can manage their accounts in the self-service area of the B2B online store. Theycan assign rights to their employees or employee groups. The company administrator andmanagers can maintain cost centers and budgets.

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Further capabilities:

Checkout using credit: employees can browse and select products and followcheckout procedures.

Order approval workflow (hybris Workflow and Collaboration Module required): Anapproval process will start after the user has checked-out based on orderingpermissions such as a monetary threshold per order. When an order is placed, it willbe automatically approved if it is within the scope of permissions. If it is out-of-scope,the order is placed in a pending approval state and order approvers are notified. Theycan subsequently approve, reject or escalate the order.

Sales reports: See above. OCI ERP integration: See above

Sales quotationThis provides functionality for a B2B customer and sales representative to negotiate theprice of an order. A sales representative will offer a special pricing for the order, and a B2Bcustomer will be notified. Finally, he can either place an order or reject.

Credit management

Assign multiple credit limits with a variety of currency and date range options to your B2Baccounts. After an order has been placed a sales representative will receive a credit limitalert if the order has reached the credit limit alert. Orders will be processed until the creditlimit is reached, after which they will be directed to a holding area from which they can bereleased by the sales representative.

Reseller integration Complete support for B2B, B2B2C and B2C business models on a single platform.

Order Management Module

Order flow control and management

hybris Order Management Modulebacked up with Process Engineensures efficient

management and control of automated processes. Comprehensive order flow processes

can be configured individually. With hybris API, you can integrate custom build services (e.g.

consignment, stock, history and return services) and interfaces. The hybris Order

Management Module integrates with external systems such as payment, fraud, warehouses,

financial and email systems, enabling synchronized communication of actions.

Order versioning Order versioning allows you to keep track of changes made to the order.

Fraud checkingThe hybris fraud functionality allows performing fraud checks internally as well as providinginterfaces to integrate external fraud detection providers.

Order cancellationThe hybris Order Management Module allows the cancellation of full orders until cut-off time,

as well as a cancellation of parts of an order prior to dispatch.

Scheduled orders and replenishmentThe hybris Order Management Module includes the possibility of managing scheduledrecurring orders.

Multi-tender payment typeshybris enables customers to choose between various standard payments by offering multi-tender payment types (cash, non-cash, gift-cards, and much more).

Return and cancel order serviceThis functionality enables customers and CSAs (Customer Service Agent) to obtain a returnauthorization. A refund calculation capability includes re-evaluation of promotions as well.

Payment Module

Support for and integration of international paymentmethods and providers

hybris provides you with the ability to integrate with all payment service providers (PSPs).Internationally supported payment methods are: Visa credit card with SSL, Visa Electron,MasterCard credit card with SSL, American Express credit card with SSL, Diners credit cardwith SSL, and JCB credit card with SSL.

Secure Internet connection with SSL

Securing channels to transmit payment information is most commonly done via a securetunnel through the secure socket layer (SSL) which provides data encryption, serverauthentication, client authentication, and message integrity for the TCP/IP connection. SSLencryption secures the session during which the credit card information is sent to themerchants to protect the information; SSL does not authenticate the merchant nor theconsumer.

PCI compliance

hybris supports the PCI standards governing storage of credit card information. hybrisrecommends using a payment service provider (PSP) who is already PCI-compliant. Evencomfortable shopping methods like one-click purchase can be offered using an externalPCI-compliant PSP. hybris stores a hash code as a fingerprint for users which, uponrequest, is sent to the PSP where it is augmented with the credit card details necessary to

complete the one-click process. Storing the hash code does not present PCI complianceissues as it does not contain enough payment information to pose a risk.

Embedded credit/debit card processing

hybris enables you to securely process online credit/debit card transactions. You canauthorize a credit card to ensure there are sufficient funds to cover the purchase; thesefunds are reserved until the merchant ships the product. You can capture the payment datadirectly and process transactions across multiple sales channels without your staff andsystems touching the payment data. In the case of returns, you can easily transfer funds

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back to the cardholder.

CyberSource payment adapterhybris offers an out-of-the-box, fully functional CyberSource adapter for accepting variouspayment methods, enabling you to reconcile your payment activity with your bankstatements more quickly and efficiently.

Cross-Channel Fulfillment Module

Order routing/splitting/partial delivery

hybris allows you to split orders into consignments for partial delivery. Orders can becombined from different warehouses and vendors. They can have different delivery methodsor get shipped to different addresses. hybris supports order splitting and makes partial

shipping possible based on business rules. Order consignments will be routed to the correctaddress or even to a certain warehouse or a high street branch for click & collect. Ordersmay also get split if part of an order is not available for immediate shipping (backorder orpre-sale items etc.).

Multiple warehouse/store support

Multiple warehouses can integrate with the hybris Order Management, fetching orders andreporting stock levels and availability of items back to the system. The module providesinterfaces to query information such as stock levels, availability, expected to be back instock, tracking details, etc. to display information on a web site or wherever required.

Personalization Module

Personalized pages/website componentsYou can create personalized versions of a page; for example, you can display specificlanding pages for different user groups. Single components of a page can have personalizedcontent, enabling you to display user-specific content (e.g. a link to a promotion) on a page.

Preview personalized content This functionality enables you to preview a personalized version of a page or a componentso you can see it exactly how your customer will.

Create new customer segments Customers can be grouped into customer segments based on defined criteria.

Advanced Personalization Module

Personalization functionality

The Advanced Personalization Module uses customer behavior or characteristics tosegment them and these segments can be used for refined marketing activities. Merchantscan create personalized front ends to display customized promotions, banners, or couponsas well as personalized prices, rebates, product offerings, layouts, navigation, and searchresults.

User Interface integrated in the WCMS CockpitNew customer segments can be created in the hybris WCMS Cockpit where you can assignnew segments to the catalogue version and determine in which sites the segments shouldbe available.

Add rule types and conditions to segments

In the modeling area of the WCMS Cockpit, business users can edit segments and createrules for orders, carts, and users. Each rule type may have multiple conditions; for example,if you select the cart rule type, you could add conditions such as productsin cart or totalsum of cart contents.

Test rule settings

Business users can test rule settings with Live Edit in the hybris WCMS Cockpit. Forexample, if you set a rule to change the home page promotion based on purchase behavior,you can walk through the checkout process in Live Edit. If you then change the viewperspective and return to the store home page, you will be able to validate that the segmentsetting performed as expected when the new targeted promotion is displayed.

OCI Module

Bi-directional data exchange with SAP systemThe hybris OCI Module (Open Catalog Interface) allows you to create a connection from aSAP server to your online store. The hybris OCI Module supports OCI 1.x4.x. Therelevant data (e.g. shopping carts) is transmitted via XML/HTML.

Application Programming Interface (API) The API enables interactions for format transformation.

Store Locator Module

Store location

Locate Stores by post code, by address details, by GPS. Locate Stores with the givenproduct in store and narrow the result by post code, address or GPS data. View nearbystores on a map and calculate detailed directions from customers current location tothenearest store.

Provide shop details to customer

hybris provides you with GUI to manage store information. You can add new stores and editexisting stores. In addition, each store will have a WCMS page, showing additionalinformation. You can enter and maintain shop details such as opening times, exact address,store manager, local events, etc.

Stores for Click & Collect This functionality enables you to present a list of stores in a customers vicinity that could beused for click & collect. Vicinity is then provided as a radius. (e.g. all stores within a 10km

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radius of the given location).

Location of warehouse and maintenance of warehousedetails

The system calculates the location of warehouses which are in the vicinity of the GPS dataor an address given by customer. GPS data translates this into a geo location. Furthermore,this functionality enables you to setup and maintain details about warehouses.

Location of warehouse and store by product in stock The system displays a list of warehouses for the selected product stock level.

Subscriptions and Bundling Module

Subscription management

The hybris Subscriptions and Bundling Module enables you to provide subscription-basedpricing models (i.e. weekly, monthly, yearly payment) and capture subscription orders. Itallows you to manage different service plan levels, standard terms of service and renewaltypes as well as transmit subscription data to billing systems. It is also possible to set upsubscription-based promotions (i.e. freemium, trial access, discounted bundled items).

Bundle management

hybris provides you with the opportunity to easily create product or service bundles byadding physical products as well as digital offerings and services (i.e. magazine packages,media packages, gaming bundles, etc.) to a certain bundle category in the hybris ProductCockpit. This functionality also makes it possible to visually map out packages and bundlesand enables you to support rules-based discounts and eligibility of bundles or bundlecomponents. The complexity of bundle management (i.e. the many possible combinations ofa product and a service) is reduced through templates and a comprehensive inheritancemechanism.

Bundle merchandising and differential pricing

The hybris Subscriptions and Bundling Module supports bundle merchandising and

differential pricing strategies that offer different prices to individual customer segments atdifferent stages in the customer relationship. Business users can associate one or moreprice lists with each catalog and then create price list assignments to determine what valuesto offer each segment at any given time.

Guided selling and checkout

hybris provides you with guided selling tools that enable your customers to find the rightproducts and bundles quickly (i.e. by first showing him the products and then the availablesubscription options/plans). It also offers shopping carts and checkout workflows specificallydesigned for subscriptions and bundles.

hybris PCM Application

Product Content & Catalogue Management

Management and control of product data

The hybris PCM provides you with media-neutral, consistent management of structured andunstructured product content including: product relationships (e.g. top sellers, spare parts,equipment), finely-grained attributes, product versions, variations, and product-related mediaobjects.

Multi-catalogue capability

With hybris you can efficiently manage several catalogues and catalogue versions (e.g.different countries, special catalogues, parts catalogues, and temporary versions). Thisenables you to consistently propagate your products across multiple channels includingwebsites, electronic catalogues, mobile devices, PoS terminals, and telecommerceapplications. Layout is defined separately from the content to enable channel-specificpublication. A catalogue system can handle multiple catalogues; the different cataloguecontents are synchronized across defined catalogue versions to align with your cataloguemaintenance process. You can also select multiple target catalogue versions forsynchronization.

Catalogue versioning

Catalogue versioning enables you to maintain your selection using several catalogueversions. This enables you to maintain a staged catalogue for content editing as well as anonline catalogue for publication in the online store. The catalogue versions enable you toorganize products hierarchically, enabling automated content modifications. Synchronizationcan be one-directional to ensure that one catalogue version gets updated based on anotherversion.

Selection managementhybris PCM enables you to group content and products into selections tailored to specifictarget groups. Product content is staged, published, and synchronized across differentselection catalogues and versions.

Management of localized content

hybris PCM supports management of multi-language data and international measurements,providing complete control over the localization of business objects, attributes of a businessobject, currencies, numeric fields, dates, etc. Advanced options include a language-fallback

mechanism that enables you to specify a fallback language (e.g. if a text variable is notavailable in German, fallback to U.S. English). You can easily synchronize multiplecatalogues in multiple languages and locales.

Media conversion

The hybris media conversion functionality makes it possible to create, edit, compose, orconvert almost all available bitmap image formats. It is also possible to extract metadata,such as IPTC and Exif, of a bitmap image. When applied to a project, media containers canbe used as business representation of one digital asset containing all needed media

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derivatives and one source media. Add-on media (i.e. watermarks) can be easily added.

Product Cockpit

Product perspective

The product perspective of the hybris Product Cockpit enables you to manage products in agraphical way. You can modify all product attributes: name, description, approval status, etc.You can browse, select ,and edit products and you can add them to categories. You canalso edit the product data in an Excel-like manner and even edit more than one product at atime.

Catalogue perspective

The catalogue perspective of the hybris Product Cockpit enables you to manage categories

in a graphical way. You can structure the catalogue versions and the related categories. Youcan add categories to a catalogue version, assign products to categories, move categorieswithin a catalogue version, remove categories from a catalogue version, and edit productdata.

Shortcuts for quick product access

The Shortcuts box includes the UI components All Products, Quickcollection and Blacklist.The All Products component displays all products from all catalogue versions. TheQuickcollection component is a personal list of products that enables you to easily navigateto those products. A Blacklist is a list of items that are blocked from access. In the hybrisProduct Cockpit, products on the Blacklist are not displayed in the browser area. TheBlacklist is specific to each hybris Product Cockpit user account; this enables you to excludeselected products from being shown in the browser area.

Saved queries for later useUsers can see last changes and duplicated products. Users can also select a list of productsto create a collection by dragging them from the browser area, enabling them to quickly

navigate back to them. Users can save queries for later re-use.

View change historyThe History box displays a list of up to 20 changes made during the course of the currentProduct Cockpit session. You can undo changes one at a time or you can undo severalsteps at once.

Integration with hybris Workflow & Collaboration Module

The info box in the hybris Product Cockpit displays the number of workflow-based tasks auser is currently assigned. Clicking the number launches the task screen where you canreview tasks and select task outcomes. The Product Cockpit has an interface for theWorkflow & Collaboration Module enabling you to use workflows from within the ProductCockpit. Multichannel workflows can have tasks that are executed in different cockpits (e.g.the WCMS or Print Cockpit).

Advanced search functionalityUsers can enter keywords to narrow the number of displayed products. Users can alsochoose a product category to be searched and specify the sorting item and sorting order.

Currently active search queries can be saved for later use.

Different view modes

The Product Cockpit displays products in three different view modes: grid, list, and compare.Grid view mode displays products in a grid. In the list view mode, products are displayed inrows, and columns display the product attributes. The compare view mode enables you tocompare two or more products. The products are displayed in columns with their attributeslisted in the editor area and one product serves as the reference point. The show onlydifferent attributes button enables you to see only the attributes that are different. You candrag and drop values from one product to another.

Product editing

Double-clicking on a product opens the product editor where you can edit such data asname, article number, and description. Attributes can hold different values for differentlanguages (such as descriptions). You can use an information button which displays theattribute description.

Import Cockpit

Graphical user interfaceThe GUI for the Import Cockpit enables you to easily, quickly, and securely manage dataimports.

File importData managers can easily import data via a CSV file created with cronjobs. Mappings canbe reused to increase import efficiency.

Data mapping

A wide range of object typessuch as product, media, category, customer, employee,company and classificationcan be mapped and imported. Mappings are created by drag-and-drop of source data columns and target type attributes. Data consistency is maintainedthrough mapping validation which provides notifications with details if an error occurs.

Import trackingUsers can track import jobs across the entire process from creation to execution tomonitoring.

Import templates Jobs and mappings can be saved and re-used.

Classification Module

Product classification hybris offers a hierarchical classification system which is managed independently of productcatalogues. A classification system contains several classifying categories that hold the

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various information levels pertaining to products organized in a tree-like structure. Addingproducts to the category enables you to organize category features independently fromproduct catalogue structures. By classifying categories, you can assign a category feature toone or more product categories used in catalogues. This means that all category features ofthe classifying categories are available within all products included in the assigned productcategories. Classification enables you to flexibly allocate category features that may changefrequently; defining and modifying them is easy because they are managed independently ofthe product type.

Automatic inheritance

Because the classification system is maintained independently of product catalogues andbecause you features can be inherited from higher levels of the classification structure,hybris enables flexible allocation of product-related attributes. Each category feature

assigned to a category in a catalogue structure is inherited by all sub-categories.

Versioning of classification systemshybris supports classification systems versioning. A classification system can have multipleversions and the active flag designates which version will display in the product catalogue.

Multi-classificationhybris enables you to use several classification systems within the same product catalogue.Classification attributes can be assigned from several classification trees. The ability toclassify product categories lets you flexibly classify entire groups of products.

Classification importThe hybris Classification Module enables you to import classification systems such as E-Cl@ss, UN/SPSC, ETIM, proficl@ss, etc. Attribute bars can also be imported.

BMEcat Module

Multi supplier capability hybris gives you an ability to import multiple supplier catalogs by using BMEcat. Variouscatalog formats (e.g. CSV, Excel, XML etc.) can be easily converted into the BMEcatstandard. Multiple catalog versions can be administrated efficiently.

Export catalog data Using BMEcat format you will be able to export updated catalog data to your partners.

Matching and harmonization of product attributes

There are mapping rules for the matching and harmonization of product attributes fromvarious catalogs available. You can link catalog imports to suppliers and basic contractscontained in the system. With the drag & drop GUI you will be able to visualize data-mappings.

Digital Asset Management Module (Standard, Enterprise, Ultimate)

Creation and management of digital assets

The Digital Asset Management (DAM) Module enables you to centrally manage all mediaassets. It ensures the company-wide availability of a central file system for stored digital

assets (e.g. pictures, videos). Digital assets can then easily be allocated to products. Youcan also assign meta data to preset folders.

Transform output formatYou can easily transform the format of all media assets to the desired output format from asingle source. The DAM Module supports the 100 most common media formats (JPG, GIF,EPS, PGN, TIFF, etc.).

Media-specific export to multiple channels DAM Module provides media-specific export functions to support different output channels.

Browser-based user interface

The DAM Module makes it possible to administer digital assets as well as productinformation in the familiar hybris user interface. The DAM Module includes a browser-baseduser interface which supports wizard based downloading and uploading of files. It alsoincludes integrated tools for image editing, corrections and effective image conversion andcan be handled intuitively via drag & drop.

Search functionality The DAM Module includes extended search functionality (meta data, dominating colors etc.)and full-text search within documents.

Use trackingThe use tracking functionality shows which media assets are used where, when, how and bywhom.

Asset classification

To enable fast location of content, you can create and manage dimensions (e.g. language,market) and assign them to certain assets. These dimensions can be viewed in the objectdetails with other relevant information such as metadata and references. You can easily linkobjects via drag and drop and you can define different link types such as special objectrelationships (e.g. image thumbnails for videos).

AutoDictionary The AutoDictionary functionality provides an automated translation of meta data.

PermissionAgent The PermissionAgent enables the simulation and reporting of user rights.

MediaManagerThe MediaManager allows you to manage audio and video data including a browser previewoption.

XML HTTP-API All functions can be accessed via an open XML HTTP-API.

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Editing of digital objectsUsers are able to crop the images, update the media based on name and see the status ofan asset.

Creative connect pluginIntegrate and exchange images via plugin with Adobe Photoshop, InDesign, and QuarkXpress.

Smart sync Synchronize files and folders with local computers.

Microsoft Office connect plugin (only available in Enterpriseand Ultimate Edition)

Integrate and exchange images with Microsoft Office applications (PowerPoint, Word, etc.).

PIN-code download for external users (only available inEnterprise and Ultimate edition)

The PIN-code download option ensures that external users (e.g. advertising agencies) onlyhave access to the project relevant files.

LDAP plus (only available in Ultimate edition) LDAP plus inclusive single sign-on.

hybris Multi-Channel Modules

Web Content Management (WCMS) Module

WCMS Cockpit

The hybris Web Content Management Module is an omni-channel publishing tool whichenables you to deliver content to websites, mobile devices, or RIA (rich Internet application)websites. You can manage all these communication channels and publish channel-specificcontent from one user interface, the WCMS Cockpit. You can easily create new websites byusing the Cockpit Wizard.

Classic tree/menu navigation

Classic tree/menu navigation in the WCMS Cockpit enables easier site administration. Usercan combine sites he is working on into folders. This allows him quicker and easier accessto the sites. In the website section a business user can browse through the navigation nodesof the selected website/catalog/version. He can manipulate the navigation nodes he wantsto see in this section. He can add/edit and delete navigation nodes, or change the items(urls/pages) which are assigned to a navigation node. The navigation node wizard guidesthe user through the process of creating a new navigation node.

Workflow support This enables control and approval of content changes.

Pre-configured page templatesWith pre-configured page templates, you can create new pages of different types fordifferent output channels on the fly. You can also compose new page templates byarranging existing components.

Standard content managementYou can place components like text, images, links, etc. in Content Slots that are defined viathe page template to layout and manage websites, online stores, and mobile sites.

Enhanced content managementYou can layout and manage page types for products, categories, catalogues, etc. You candefine what should be shown when and how the page should look.

Publication of landing pages for promotions

The WCMS Module integrates seamlessly with hybris marketing modules such as the hybrisPromotion Module. You can create promotion landing pages which display content relatingto the specific promotion. Landing pages can be reached from content element links or fromsearch engine results.

Context-sensitive contentYou can display or hide various components or pages based on context information such as

current user, user group, time, product, and category.

Multi-site supportThe hybris WCMS Module enables you to create and manage multiple sites for multiplebrands, segments (e.g. B2C, B2B, B2B2C, etc.), and stores.

Live Edit functionality

Live Edit functionality enables you to see what your customer will see to give you full controlover the final output and arrangement of website components. It allows you to edit contentwhile browsing the site and also enables you to test your website in different contexts, forexample for different user groups or at a specific date/time.

Access rights and user restrictionsThe hybris Web Content Management Module allows you to give role-based access rights tocontent elements for groups and single users and to add dynamic user restrictions based onuser groups.

Built-in SEO

Built-in SEO makes it easier optimize content to be indexed by search engines for improving

the visibility of the website in organic, unpaid search engine listings. You can createkeyword-based URLs, manage multiple landing pages, administer editorial metatags, andcreate optimized content that is highly valued by Google.

Mass data editing Using a list view, you can mass edit data and content.

Content re-use Content components can be shared and re-used across multiple pages.

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Synchronization

The hybris WCMS Module enables you to synchronize a complete website, a single WCMSitem or do a one-directional update of a catalog version according to another. Asynchronizing operation copies specified content from a source catalog version to a targetcatalog version, for example a staged to an on-line catalog version. The items referenced bythe target catalog versions are overwritten to match the items referenced by the sourcecatalog version. The WCMS cockpit also allows you to do a multi-target synchronization inwhich one source item can be synchronized with several targets at the same time. Thesynchronization rules can be previously defined in the hybris Management Console (hMC).

Mobile Module

Link various channels

The hybris Mobile Module strengthens the link between various channels like physical storesand the web. Your customers will be able to start their shopping process using their mobiledevice and finish it online using the online shop or call center. The hybris Mobile Module isfully integrated with the hybris platform. This means that all eCommerce and mCommerceprocesses are running on the same stack and product content for all channels includingMobile can be made available from hybris PCM. This ensures consistency between theonline, offline, print and mobile channels.

Creation of mobile optimized websites

hybris provides websites specifically created for mobile devices. With the hybris MobileModule, you can create generic websites for iPhone, Blackberry and other mobile devices.Providing mobile-specific streamlined sites makes sure that mobile users can accesscontent and work with sites that are as pleasant on a mobile device as on a traditionalcomputer. A full store function set is available (including. browse product, product detail,basket, place order). It also supports search & navigation functionality.

iOS SDK for creating unique mobile apps

hybris offers a fully integrated iOS SDK that allows developers to quickly create a nativeiPhone or iPad application without requiring deep knowledge of the hybris platform. Nativeapplications are seamlessly integrated into the hybris eCommerce logic and can takeadvantage of mobile device capabilities such as accessing contact details, GPS, camerafeatures, and others. Mobile apps can support a range of activities including browsingproduct catalogs, displaying stock levels, searching for products, adding products to ashopping cart, and placing an order online, all while delivering an excellent user experience.The hybris iOS SDK gives organizations total freedom in designing a unique app that reallystands out and provides their customers with extra value.

Integration of customized mobile appsRather than using a mobile browser application written for a specific platform, hybris usesopen Webservices API that enables integration of customized mobile applications for allkinds of mobile devices that are in use.

Mobile barcodes

Mobile barcodes enable a smooth cross-channel shopping experience. They allowacustomers to point, click and purchase an item. You can use barcodes to transfer your

customers between offline, print, online and mobile channels and to send them cross-channel vouchers for online and in-store.

Integration with hybris Print Module

The hybris Mobile Module is fully integrated with the hybris Print Module. This enables youto link your offline campaigns with the mobile and the online campaigns by providing abarcode in a print catalog which leads to an online product detail page with more informationabout the product and shop details where the customer can purchase. You will be able togenerate barcodes for products, categories and promotions.

Mobile search and navigation

hybris Mobile search and navigation functionality enables customers to search via a term,product and much more. They are also able to refine results by category, catalog, country,size, gender, etc.. To improve the site navigation, you can show top-level categories on themobile site and expand these in the second level of navigation.

Mobile payment

With hybris out-of-the-box mobile shopping cart functionality, customers are able to use

registered checkout, chose shipping and payment methods (i.e. invoice, credit card, PayPal,TwitPay, etc.), read checkout details, reuse credit card details and get checkout orderconfirmation.

Web Content Management (WCMS) integration

Using the hybris WCMS Module, you can manage the complexity of the mobile site easily.You can maintain, extend and keep mobile sites current in an intuitive graphical way. Allpublications, regardless of content type or channel, can be coordinated efficiently by using asingle interface without involving developers.

Mobile personalizationhybris Mobile personalization features such as product recommendations, landing pagerecommendations and targeted promotions enables you to deliver accurate information andtargeted content that can be reached by your customers with only few clicks.

Store locator functionality

In the mobile environment, the GPS data is used to calculate the store location. Thisfunctionality enables you to provide your customers with directions and information about

the store as well as sending information and content specifically tailored to the potentialcustomer.

SMS services

hybris offers the possibility to execute a one-way or two-way SMS campaign. In a one-wayscenario, an action is triggered on or by the hybris platform. In order to set up a two-waySMS campaign, users are able to manually select types of triggers and types of actions andprovide their configurations. hybris allows users to define a shortcode telephone number (i.e.55555) and a keyword (i.e. Mobile). Users can then define which action will be taken, when

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a customer sends a SMS with the keyword to the predefined number. It is also possible tolet customers sign up to a SMS newsletter.

Customer service integration

hybris makes it easy to integrate customer service with the mobile channel. When acustomer calls from his mobile phone a customer service agent has immediate access tomobile shopping baskets and mobile orders. This enables customer service agents toquickly get the information needed to identify and resolve issues right away.

Print Module

Management of content, media and product data

hybris Print Module enables you to manage content, media and product data on a single

platform. It also enables flexible management of relevant data such as product information,photos and graphics, layout templates and meta information. The required product data,content and media data are either already available in hybris or can be imported from third-party systems.

Rights management for catalogs, categories and products

User rights management in publications enables the separation of responsibilities duringcatalog creation process, making sure that certain people work only on a certain publication,page or chapter. The administrator usually has a full access to everything and can set twokinds of permissions for the users: read and write.

Parallel creation of multiple languages All documents can be generated in multiple languages efficiently.

Comet 3.3 supportThe hybris Print Module integrates and fully supports the latest Comet plugin version(Release 3.3) for the local InDesign client and InDesign Server.

Print Cockpit

Integrated planning of print collaterals

Using hybris Print Cockpit, you will be able to plan the pages, templates and page types ofprint collateral visually. Via grids, you can easily plan and create layouts of the pagesautomatically. Dynamic and fixed grid allows pages to be arranged in any way. Users areable to manage their own layout templates in hybris and can edit and adapt the tablesrequired for the design using the integrated table editor. In addition, the existing publicationscan be re-used as patterns.

Customized and intuitive GUI

Publication planning, checking and analysis sub processes are united and synchronized viaa single user interface. Flexible configurable workflows facilitate close collaboration betweenpublication planners, product managers and designers, so that efficient merchandising canbe combined with perfect design.

Flexible definition of layout templates

Layout templates with support for complex tables determine the design of the final

document. Using the integrated grid planning features, these templates can be flexiblydefined before placing the product content using either a fully automated or manual drag &drop process. Layout creation is fully DTP-integrated.

Various display formats supportedhybris supports an array of display formats including tables that extend over several pagesand the combination of visible content such as images and placeholders that can be inserteddynamically at runtime.

Automatic creation of complex tables

hybris offers a table editor which enables you to create and configure tables easily with thedesired formatting using the convenient preview feature. Tables can be saved and reusedwithout need to re-create them from scratch each time. You can assign a table type to aproduct category which automatically creates a table with defined attributes or versions foreach product placed in the document. Product managers can present desired products in aselected table structure on the whiteboard, add instructions and pass on the result to theproduction department or designers, so that they are then able to produce the final page orthe print-ready layout according to the accompanying instructions.

Easy black plate changehybris enables easy black plate change through existing frames and pre-planned spaces.The table content can be localized and versions in multiple languages can be generatedwithout needing to re-create the tables structure and format.

Staging of catalog/marketing material versionsUsing a staging function allows the document to be created and reviewed in its entiretybefore being released.

Publication preview

Once layout templates have been allocated, tables can be created and configured easilywith the desired formatting using the convenient preview feature. Planning and real pagepreview functionality is also available as well as a breadcrumb in page preview to seestructural location of a page and single or double page preview.

Intuitive navigation tree to access publication

The navigation tree allows the user to access publications and publications content fast and

easily and gives an overview over the structure of a publication. Working with the navigationtree is very intuitive and allows the user to restructure publications and to add new chaptersand pages. Easy editing of elements can be achieved by double clicking in the navigationtree.

Mobile barcode integration for PrintThis integration provides the capability to deliver barcodes for products that can be used inall advertising media that has been planned with the hybris Print Module. Just choose alayout template with integrated barcode asset, print it out (i.e. as product bill board), take a

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photo with your smartphone and you will be directed to a mobile shop page that will displaymore details of the product.

Workflow management

The hybris Print Cockpit includes improved workflow management that fosters efficientteamwork and handles processes more efficiently through standardization and automation.Tasks, actions, and relevant users can be defined to map even complex processes. User-triggered workflows can be easily created through drag and drop and comments can beadded to every step in the workflow.

Comment functionality

hybris enables users to share information with other users or user groups throughcomments. Users can post comments on multiple items at once, attach planning documents,and define filter options for comments. Comments can be previewed before they are

published. Bi-directional synchronization of comments with InDesign keep them up-to-dateand comments can be moved easily via drag & drop.

Collections

The hybris Print Cockpit enables efficient publication planning and teamwork by assigningcollections (i.e. a set of pages, pictures, etc.) to departments or team members. Collectionscan be shared with other users or user groups and you can flexibly define viewing andediting rights.

Page managementThe hybris Print Cockpit makes page planning simple by allowing users to work with singlepages, double pages or page sequences. It is also possible to assign independent grids forleft and right pages.

Web-to-Print Module

Automatic creation of PDF documents

Using hybris Web-to-Print functionality, you can create PDF documents such as quotationforms, order lists, catalogs, flyers, price lists, product guides, etc.. Easily you can transformcomplex structured data into the PDF format. You can edit the data in MS Word. Standardtechnologies such as XML and XSL Formatting Objects for the data conversion aresupported. Using predefined templates you will be able to create documents on the fly.

Template creation

The user can easily create a layout design by using drag & drop functionality.The graphicaluser interface is intuitive, an advanced mode supports users with X-Path and XMLknowledge. Various templates can be used within a one document. International symbolsand measuring units are being supported.

Print Plugins

Adobe InDesign Server Pluginhybris Adobe InDesign Server Plugin ensures fully automatic page generation withsubsequent manual revision.

Adobe InDesign Plugin DB Sync.hybris InDesign Plugin DB Sync. enables bidirectional updating between database andInDesign.Support for the correction workflow is available.

Adobe InDesign Plugin Full Usehybris InDesign Plugin Full Use provides all the classic database publishing functions forautomated and/or fully automatic generation of InDesign documents.

Adobe InDesign Plugin Script Developerhybris Adobe InDesign Plugin Script Developer gives you the opportunity to create your ownscripts.

Customer Service Module

Widget-based frameworkThe hybris Customer Service Module is a widget-based framework that enables you tocustomize and extend it based on your specific business requirements.

Highly responsive UI

hybris offers true omni-channel integration and the Customer Service Module is specificallydesigned with the call center environment in mind. A single, highly responsive UI improvesefficiency by enabling customer service agents (CSAs) to process more transactions perhour or day. Easy access to key functionality enables CSAs to quickly get the informationneeded to identify and resolve issues.

Omni-channel integrationhybris Customer Service Module is fully integrated with the Commerce Application whichenables CSAs to access the same information that the customers see at the online store.

Order composition and order management

CSAs can use the Customer Service Module to search for products, create new orders,modify previously placed orders, complete partial orders, take payments, cancel orders(complete or partial), authorize returns, and refund payments. They can manage and trackorders placed via different channels such as phone, email or fax.

Customer cart accessDuring a phone call, a customer can provide the code received on the cart page by clickingon the button when the issue occurs. This enables the CSA to connect immediately withcustomers cart and resolve the issue. Once the issue has been resolved, the CSA can thenpass the cart back to the customer or take payment over the phone.

Order management reporting A dashboard-style interface enables reporting on key order criteria. You will be able to trackorders placed, dispatched, returned, and cancelled over a specified period. You can alsoevaluate refunds vs. replacements in the form of a bar chart showing totals and percentbreakdowns and you can analyze shipping methods and payment methods grouped by

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Copyright 2012 hybris GmbH. Confidential document.

carrier.

Customer management The hybris Customer Service Module enables your CSAs to search for customers, createcustomer profiles, and view customer details. CSAs can also create, modify, and managecustomer profile information such as addresses, credit cards and contact preferences.

Self-service Customer can use the Self-Service area to track their orders, create inquiries, view status ofinquiries, request returns/refunds, and change/cancel orders.

Connect to phone devicesThe system identifies the customers phone number and directs the CSA to the appropriate

customer detail page.

Chat Chat integration is possible.

Ticket Management

The Ticket Management extension to the Customer Service Module enables CustomerService Agents to capture, manage and resolve customer service issues. All ticket relatedactivity from creation through to prioritization and escalation is logged in a comprehensiveaudit of customer and CSA interaction. The application provides a flexible management viewand outbound email functionality (including file attachments). Specific features include:Creation, editing, viewing, assignment and closing of tickets, automatic emails for changeson ticket status, adding attachments to tickets and locating tickets using ticket search.

Handling of multiple storesThe multiple stores functionality enables users to switch between different stores where aCSA can answer a call in several brand personas.