HYBRIDSwhat they are, how to be one, how to know if you should hire one.

A HOW-TO FOR

TECH DIRECTOR

WHAT A HYBRID IS NOT:

“A TWO-FOR-ONE DEAL“

HIRING HYBRIDS MEANS…

THE FRICTION-LESS SLEEP!

HYBRID = WORKING TWICE AS HARD?

WE CONNECT VIA METAPHOR.

STORIES THAT WALK

HYBRID HACKS:

haters unite.

DESIGN+CODE IS ONE POSSIBILITY…

START YOUR OWN OWN DEPARTMENT:

EXPERIENCE DESIGN

CONTENT ENGINEERING

DEV-SIGNERS!

TEACH WHEN YOU ARE FILLED WITH WONDER, BEFORE YOU BECO ME A (BORING) EXPERT.

MARK PILGRIM, WHITE LIGHTS LEAD TO RED LIGHTS, DECEMBER 7 2005

FIND SMART (OR DESPERATE) CLIENTS.

These tend to be more receptive

to lateral thinking

R E C O M M E N D E D R E A D I N G

METAPHORS WE LIVE BYL A K O F F + J O H N S O N

LATERAL THINKINGD R . E D W A R D D E B O N O

EVERYTHING IS CONNECTED!