hybrid messaging: from sms to push notifications
DESCRIPTION
This presentation was held during the Mobile Convention Amsterdam, May 21st 2014. CM's CEO Jeroen van Glabbeek explains the emergence of push notifications. Van Glabbeek introducres the possibilities and limitations of push, and how to combine it with SMS to create optimal coverage. SMS has the reach and push is low cost. Combined together it delivers a powerful tool; hence hybrid messaging. Hybrid messaging can be delivered in several ways. As a direct push option using an existing app. As done for booking.com. Using the appdominal SDK (software development kit), building the functionality into an existing or new app. As done for ANWB and StudyCall. Using a container app, which shows a mobile website in an app. Using the built-in push functionality of the app, as done for Ayton. Or with a completely new, branded app. White labeled solution as used by Leaseplan. Or finally using Notifire. CM's own brand, very low cost.TRANSCRIPT
HYBRID MESSAGINGBY JEROEN VAN GLABBEEK
CM GROUP | WWW.CM.NL
90% OF ALL TEXTMESSAGES ARE READ WITHIN 90 SECONDS OF BEING DELIVERED.
SOURCE: ORACLE
CM GROUP | WWW.CM.NL
AUTHENTICATION INTERACTION TRANSACTION NOTIFICATION
1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL
1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL
CM GROUP | WWW.CM.NL
SMS MESSAGING
100% OF ALL MOBILE PHONE USERS…
… HAS A PHONE WITH SMS FUNCTION
… HAS A TELECOM PROVIDER THAT ALLOWES TEXTING
… KNOWS HOW TO OPEN A SMS
1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL
CM GROUP | WWW.CM.NL
PUSH MESSAGING
38% OF ALL MOBILE PHONE USERS OWNS A SMART PHONE
49% OF ALL MOBILE PHONE USERS USE MOBILE INTERNET
44% OF ALL PEOPLE WORLDWIDE USE MOBILE APPS
68% ENABLED PUSH MESSAGING
SOURCES: eMarkter | MobiThinking | ORACLE
CM GROUP | WWW.CM.NL
SMS MESSAGINGWIDE REACH
PUSH MESSAGINGLOWER PRICING
CM GROUP | WWW.CM.NL
CHALLENGE:FINDING THE OPTIMAL COMBINATION
1. SMS MESSAGING
2. PUSH MESSAGING
3. HYBRID MESSAGING
CM GROUP | WWW.CM.NL
CM GROUP | WWW.CM.NL
CM GROUP | WWW.CM.NL
DIRECT PUSH
BookingSay YES to Lisbon! Huge savings and last-minute deals for this weekend!
SENT PUSH WITH EXISTING APP
TOKENLESS
Booking
Zeg JA tegen Catania! Last-minute deals voor dit weekend. Pak ze voordat ze weg zijn!' to token c8a55615b0631f8e28bd5cea7d60b5ba3993bdfcb217dbd
CM GROUP | WWW.CM.NL
€ 75 PER BATCH
€ 250 PER MONTH
CM GROUP | WWW.CM.NL
APPDOMINAL SDKHYBRID MESSAGING AND SECURITY FOR YOUR APP
CM GROUP | WWW.CM.NL
HYBRID MESSAGING AND SECURITY FOR YOUR APP
APPDOMINAL SDK
SPEAKER: CHRIS WIGANT | STUDYCALL
CM GROUP | WWW.CM.NL
APPDOMINAL SDK€CT 1 - 5
PER PUSH MESSAGE
€ 89 - 249PER MONTH
€CT 5 - 10
PER SMS MESSAGE
€CT 5
PER HYBRID MESSAGE
CM GROUP | WWW.CM.NL
CONTAINER APPYOUR MOBILE WEBSITE IS AN APP
CM GROUP | WWW.CM.NL
CONTAINER APP€CT 1-5
PER PUSH MESSAGE
€ 89 - 249PER MONTH
€CT 5-10
PER SMS MESSAGE
€CT 5
PER HYBRID MESSAGE
CM GROUP | WWW.CM.NL
BRANDED APPWHITE-LABEL APPS FOR MESSAGING AND SECURITY
CM GROUP | WWW.CM.NL
BRANDED APP
€ 1000 -
€ 6000 SETUP
€CT 1-5
PER PUSH MESSAGE
€CT 5-10
PER SMS MESSAGE
€CT 5
PER HYBRID MESSAGE
CM GROUP | WWW.CM.NL
NOTIFIRE
NOTIFIRE
€ 0 SETUP
ORMONTHLY
CM GROUP | WWW.CM.NL
€CT 1-5
PER PUSH MESSAGE
€CT 5-10
PER SMS MESSAGE
€CT +/- 5
PER HYBRID MESSAGE
CM GROUP | WWW.CM.NL
OWN APP
APPDOMINAL SDK
CONTAINER APP
BRANDED APP
NOTIFIRE
CM GROUP | WWW.CM.NL
HYBRID MESSAGINGYOU’VE GOT THE MESSAGE,WE DELIVER
CM GROUP | WWW.CM.NL
Q&A