Abacast - Confidential 1

Hybrid Content Delivery Network (CDN) Technologies and Services

Online Video Delivery - CDNsOnline Video Delivery - CDNs

Significant Investment• Over $500 Million

Increased Competition• Now over 50 CDN type companies

Need for IncreasedCapacity

Declining Wholesale Bandwidth Prices

Online Video Delivery – Users and Content OwnersOnline Video Delivery – Users and Content Owners

Increasing Demand – More Users

Increasing Broadband Connections

Increasing Ad Spend

Increasing Content

Increasing Demand for Higher Quality

300Kbps

750Kbps

P2P Anyone?P2P Anyone?

Reduced Infrastructure and bandwidth requirement and costs

P2P provides margin relief • Increased competition narrows margins

Cloud, Edge network emulation

Higher Quality Connections – Closed Loop• Less breaks, skips, and buffers

Industry Trend – “Hybrid”

The ProphecyThe Prophecy

Our “Catch 22”Our “Catch 22”

Example Network Efficiency – SBS Live Olympics 8/08Example Network Efficiency – SBS Live Olympics 8/08

Over 12,000 simultaneous viewers

1.5Mbps Windows Media Video

Over 80% efficiency, over 14Gb/s bandwidth savings

Over 40% reduction in server and switching hardware

Total Connections

Unicast Connections

Other Industry ProgressOther Industry Progress

P4P Working Group

Live P2P Trials• December 2008• Abacast, Solidstate Networks, PPLive, Convivo, Live Station• Modified protocol for live technology difference(s)

PBPG• P2P Best Practices• Leveling the playing field for decision makers regarding use of

Peer-to-Peer

Full service, commercial quality Hybrid Content Delivery Network (CDN)

Most widely-used live commercial P2P solution• Hundreds of customers in 16 different countries• 47,960,893 plug-in downloads

(as of October 1st, 2008)

• ~10 million end-user hours/month

• ~6.7 million unique users/month

Live and On-demand P2P combined

P2P business experience• Plug-in Installation, Sales Pitch, Pricing,

EU Value Proposition

About AbacastAbout Abacast

Positioning StatementPositioning Statement

Abacast offers the most options in the industry to distribute and monetize

rich media, including live video, online radio, and video-on-demand.

Abacast Solution OverviewAbacast Solution Overview

The Best of Both WorldsThe Best of Both Worlds

Hybrid Peer-to-PeerHybrid Peer-to-Peer

The most choices for delivery• Live and On-Demand content types

• Hybrid delivery - Single-source (Unicast), multi-source (P2P)

• Windows, Flash, MP3, H.264 formats plus others

Flexible delivery options • Mix and match based on content value, customer type, content type, or

business model

Key Value Propositions – Publisher/BroadcasterKey Value Propositions – Publisher/Broadcaster

Key Value Propositions (cont’d)Key Value Propositions (cont’d)

Real-time QoS leads to higher quality connections• Abacast has proven higher quality stream connections than standard unicast stream technology.

Smart Analytics• Real time and

historical metrics • Closed system, can

measure client perfand behavior

Key Value Propositions (cont’d)Key Value Propositions (cont’d)

Seamless support for “Live Event plus Archive”

After-event archive typically gets >5x traffic of live event

Single vendor, single console for live and on-demand content management and reporting

Key Value Propositions (cont’d)Key Value Propositions (cont’d)

• Extremely Efficient• No expensive equipment• Significantly less IT staff time• More efficient than hardware

Multicast• Drastically less expensive

• and unlike traditional hardware multicasting,

it really works!

All the benefits of Multicast and Edge Serving without any of the setup time, hassle, or expense.

Corp StrategyCorp Strategy

Position Abacast as “The Most Complete Hybrid CDN”

• Focused on providing complete solutions

Specialists in Hybrid CDN• Client Installs, Sales Pitch, Pricing, EU Value Proposition,

Increase Margins

Everything white-labeled

Exploit first mover advantage of unified live/on-demand peer-assisted delivery

QuestionsQuestions