hwtrek: marketing for crowdfunding
TRANSCRIPT
© 2015
Marketing for Crowdfunding
Agne Serpytyte, Digital Marketing DirectorTaiwan
1
HardWare Begins Here
© 2015
5 Marketing Tips for Crowdfunding
1.Be Prepared
2.First Week – Best Week
3.It Needs to Look Good
4.You Are Solving a Problem, Not
Selling Features
5.Be Authentic
2
© 2015
2. Fist Week - Best Week
Soft Launch (Day 1-3)
30% of goal
Hard Launch (day 2-6) 50%
of the goalGoGo Factor
4
© 2015
Visuals: Specs, Perks and Timeline
8
Visualize all information that a person needs, to decide
if the product is for him/her.
© 2015
Story 1:
This is a dual-interface USB 3.0 and lightning
connector MLC flash drive compatible with iOS,
PC and Mac.
9
4. You are solving problem,
not selling features
© 2015 10
Story 2:
It is an all-in-one iPhone, iPad, Mac and PC flash
drive that will help you to transfer your photos
and videos between devices when internet is not
available.
What problem are you solving?