HVR Brand Guidelines | 2019

Modern. Fast. Visualize your data movement.Redefining the HVR brand from a perspectiveof visualizing an arena of data. Each graphic elementrelates back to the data point in varying levels of abstraction.

Core Concepts

Simple. Clean. Modern.Based on the relationshipbetween square and circle.

Logo

LogoFull-color

Main logo for use on white or very light backgrounds, especially wherethe logo is standalone, such as on partner or event websites.

LogoWhite

Use on dark backgrounds. Favor this version when the backgound imageand/or color will evoke the HVR brand more than the full-color logo on white.

LogoBlack

Use for black and white media only, on white or very light backgrounds,otherwise favor full-color version.

LogomarkFull-color

Use on white or very light backgrounds, especiallywhere the logo is standalone.

LogomarkWhite

Use on dark backgrounds. Favor this version when the backgound imageand/or color will evoke the HVR brand more than the full-color logo on white.

Color Palette Shifting the HVR palette to create moredynamic color relationships—utilizinga variety of hue, value and chroma.

BLACKRGB: 0, 0, 0CMYK: 75, 68, 67, 90Hex: 000000PMS:

AQUARGB: 66, 188, 184CMYK: 67, 2, 33, 0 Hex: 42bcb8PMS: 7472 C

COBALTRGB: 10, 46, 145CMYK: 100, 93, 10, 2Hex: 0a2e91 PMS: 661 C

RGB: 255, 255, 255CMYK: 0, 0, 0, 0Hex: ffffffPMS: Use paper color in most cases

WHITEPALOMARGB: 242, 244, 247CMYK: 4, 2, 1, 0Hex: f2f4f7PMS:

Main Most prominent colors for use as backgrounds and color overlays.Favor the dark blues over others.

INDIGO BLUERGB: 7, 63, 102CMYK: 100, 78, 36, 23Hex: 073f66PMS: 7694 C

RGB: 41, 116, 122CMYK: 83, 39, 47, 12 Hex: 29747aPMS:

FORESTRGB: 41, 116, 122CMYK: 83, 39, 47, 12 Hex: 29747aPMS:

AQUA - brightRGB: 103, 232, 228CMYK: 48, 0, 18, 0Hex: 67e8e4PMS:

FORESTPLUMRGB: 153, 14, 107CMYK: 41, 100, 27, 7Hex: 990e6bPMS:

SLATE - lightRGB: 187, 199, 214CMYK: 26, 16, 9, 0Hex: bbc7d6PMS:

Secondary Use for bold pops of color and as overlays that do not fillthe entire background area.

CORALRGB: 255, 131, 103CMYK: 0, 61, 57, 0Hex: ff8367PMS:

SLATERGB: 126, 143, 158CMYK: 55, 37, 30, 1 Hex: 7e8f9ePMS:

ORANGERGB: 255, 99, 51 CMYK: 0, 76, 85, 0Hex: ff6333PMS:

AQUARGB: 66, 188, 184CMYK: 67, 2, 33, 0

Hex: 42bcb8PMS: 7472 C

COBALTRGB: 10, 46, 145CMYK: 100, 93, 10, 2

Hex: 0a2e91 PMS: 661 C

RGB: 7, 63, 102CMYK: 100, 78, 36, 23

INDIGO BLUEHex: 073f66PMS: 7694 C

MainGradient

Use for backgrounds and color overlays on images.Angle (135°) and color order should remain consistent,with Cobalt being the most prominent and Aqua dominating the lower right corner.

SecondaryGradients

Use for backgrounds and color overlays on images.Gradient is freeform.

INDIGO BLUE

COBALT

AQUA

AQUA - bright

INDIGO BLUE

COBALT

PALOMA

CORAL

INDIGO BLUE

PLUM

AQUA - bright

SLATE - light

US

AG

E

EX

AM

PL

ES

Overlay transparency setting used in some cases to keep image bright and high contrast.

Roboto has a dual nature. It has a

mechanical skeleton and the forms

are largely geometric. At the same

time, the font features friendly and

open curves. While some grotesks

distort their letterforms to force a

rigid rhythm, Roboto doesn’t compro-

mise, allowing letters to be settled

into their natural width. This makes

for a more natural reading rhythm

more commonly found in humanist

and serif types.

Typography Roboto

Rr

Icons Scaling back to modernize.Monochrome lines in simplified universal shapes.

Icons Line styling taken from the HVR typeface.Hard-angled squares on the interior of rounded forms.

HVR

FILESAGENT TABLE TABLES CLOUD

DATABASEHUB DATABASES DATA LAKE DATA WAREHOUSE

SUPPORTED PLATFORMS

FILESAGENT TABLE TABLES CLOUD

DATABASEHUB DATABASES DATA LAKE DATA WAREHOUSE

SUPPORTED PLATFORMS

CLOUDDATA WAREHOUSE / DATA LAKE

DATABASE

FILES APIs

APACHE OPENSOURCE

Background images with styling based on the circle and hard angles taken from the square.

Square—all-in-one boxCircle—data arena, visualize your data, know your data

Favor images that somewhat abstract their subject matter due to point of view and scale: • achitecture • cityscapes • aerial views

Images and Styling

HVR - The ProductArchitecture and Key Features

Built for the Cloud

Know your dataCONTINUOUS REAL-TIME DATA INTEGRATION AT SCALE

Know your dataCONTINUOUS REAL-TIME DATA INTEGRATION AT SCALE

Cloud DataIntegration

into AWS

Know your dataCONTINUOUS REAL-TIME DATA INTEGRATION AT SCALE

Cloud GeographicalDistribution

Real-Time Analytics

Data Lake

Data Warehouse

Disaster RecoveryMigrations

Best Practice Guide to Cloud Data Integration: Interoperability and Management

hvr-so�ware.com

This guide describes the

challenges involved in achieving

cloud interoperation and provides

best practices that can help

you to address them.

HVR Brand Guidelines | 2019