© 2013 Espen Andersen. All rights reserved. PDF version may be reproduced, with attribution EA Energyworld, Stavanger 28. februar 2013 1.0

Espen Andersen

Førsteamanuensis Strategi og teknologi Handelshøyskolen BI

Founder Tversover Consulting AS

Energyworld Stavanger 28. februar 2013

Hvordan lykkes du som IT-direktør i olje- og gassbransjen?

Norwegian Business School

www.espen.com self@espen.com

© 2013 Espen Andersen. All rights reserved. PDF version may be reproduced, with attribution EA Energyworld, Stavanger 28. februar 2013 1.1

Teknologistrategi:

Teknologi Forretnings omgivelser påvirker

Strategi

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Hvordan lykkes?

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Enkelt…

1. Unngå å få sparken

2. Bruk pengene, lever teknologien

3. Lever det forretningssiden vil ha

4. Forstå forretningsmodellen og tilpass teknologien til den

5. Håndter innovasjon og integrasjon sømløst

6. Bygg en digital innovasjonsplattform

© 2013 Espen Andersen. All rights reserved. PDF version may be reproduced, with attribution EA Energyworld, Stavanger 28. februar 2013 1.4

Unngå å få sparken 1

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Bruk pengene…

www.feld.com/blog/archives/2006/03/the_treadputer.html

2

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Levér det forretningssiden vil ha

Business

Efficiency

Level 1 Business Goals • Standard platforms • Cost-effective business operation • Operational information • Utility relationship

Business

Effectiveness

Level 2 Business Goals • Integrated platforms • IT-enabled business growth • Tactical information • Partner relationship

Business

Transformation

Level 3 Business Goals • Innovation platforms • IT-enabled business innovation • Strategic information • Seamless relationship

3

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IT Supply Maturity How Would We Characterize IT Supply?

IT Functional

Focus

Level 1 IT Goals • Deliver basic services • IT management fundamentals (cost recovery) • Stabilize operations and support • Functional focus and culture

IT Process

Focus

Level 2 IT Goals • Deliver solutions, not systems • IT managed by customer satisfaction • Integrate operations and support • Process focus and culture

Business

Value Focus

Level 3 IT Goals • Deliver innovation platform • IT managed from top • Innovate business and IT • Business value focus and culture

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Forstå forretningsmodellen og tilpass teknologien til den

Value

chain

Make products:

Linked technology Product

Solve problems:

Intensive technology Solution

Mediate interaction:

Mediating technology Customer

Value

shop

Value

network

Configuration Competence Focus

Source: Fjeldstad, Ø. and E. Andersen (2003). "Casting off the chains: Value

shops and value networks." European Business Forum (14): 47-53.

4

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9 Jake Cress's Ball and Claw Chair Photograph by Martin Church

Håndter innovasjon og integrasjon sømløst

5

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The Future Office of the CIO Consolidated and Expanded

CIO

CIOO Chief IT Operating Officer responsible for most of ‘traditional IT’ –

systems development, data centres, telecom, user services, architecture,

infrastructure

CIAO Chief IT Administration Officer responsible for the ‘business of IT’ –

strategy/planning, finance, HR, legal, marketing/communications, overall

portfolio and vendor management

DIG Distributed Innovation Group responsible for emerging technology,

collaboration methods and technology, center of expertise in innovation,

and providing innovation analysts across the enterprise

EIG Enterprise Initiatives Group responsible for information architecture, center of expertise in integration methods (e.g, process and program management),

and accomplishing specific integration projects

© 2013 Espen Andersen. All rights reserved. PDF version may be reproduced, with attribution EA Energyworld, Stavanger 28. februar 2013 1.11

Future Office of the CIO Consolidated and Expanded

CIOO

CIAO

DIG

EIG

Bus.unit

CIO

Bus.unit

CIO

Bus.unit

CIO

Business

Unit CIO

CIO

Bus.unit

CIO

Additional

Business

Role

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Bygg en innovasjonsplatform

Ross, Jeanne, Stages of IT Architecture: Pursuing Alignment and Agility, MIT Center for Information Systems Research, July 2002.

6

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Integrated Operations fra operasjonell optimalisering til innovasjonsplatform?

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