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Huzan Fraser Motivala

Tourism IrelandMarket Manager India

PETER BRAZILLimerick Travel

JOE HAYDENThe Orchard Centre

Fáilte Ireland’s Role in the Tourism Industry

India Market Overview

Huzan Fraser MotivalaManager India

7th June 2018

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Advantage India

4th largest in PPP; GDP growing over 7%

Economic strength –demographics and domestic consumption

Growing affluence with rising middle class

23 mn outbound visits in 2017, est. 30 mn visits by 2020

Advantage India

Growth from secondary cities

Indian Outbound TravelMumbai & Gujarat 25%

Delhi 22%

Chennai & Bangalore 16%

Kolkata 3%

Primary Cities: Mumbai and New Delhi

Secondary Cities: Chennai, Bangalore, Ahmedabad, Kolkata, Pune ,Hyderabad

5

Outbound travel

5

India: One of the fastest growing outbound destinations

4.56

7.18

12.914.2

15.416.6

18.320.3

21.823

0

5

10

15

20

25

2001 2005 2010 2011 2012 2013 2014 2015 2016 2017

Total departures in mn

Outbound travel

6

For Britain , India is one of the seventh largest markets and they will continue to focus on India as one of the biggest source markets for Britain.

1.6 million passengers fly directly to the UK every year.

According to a research carried out by Visit Britain, Indians spend 75% more than most international visitors.

Increase in travel to UK and Ireland due to British Irish Visa Scheme

Airline Access

Over 300 flights per week to Ireland from India

Dublin Airport reported that the number of Indian origin destination traffic has seen growth of 30% since 2015.

Overall airline capacity from India to Ireland has increased - Additional capacity by Middle-Eastern carriers and other good connections from European carriers.

Top 3 airlines used by Indians – Emirates Airlines, Eithad Airways and British Airways.

Indian Visitor Numbers

8

Visitor numbers to the Island of Ireland from India

India Opportunity

In March 2018, 120 travel agents across India have featured Ireland in 253 itineraries

20 % increase in the number of itineraries being sold

Ireland itineraries feature a minimum 4-8 nights length of stay

Increasing demand for self drive

Increase in overnight stay in the regions of Kerry, Galway, Cork, Killarney, Derry-Londonderry

Increase in day trips from Dublin and Belfast to Wicklow, Waterford, Causeway Coastal Route etc.

Popular attractions for Indians in Ireland: Northern Ireland - Giants Causeways by 43% , Titanic Belfast by 73%

Ireland product in India

India Opportunity

Key Hotels used - Republic of Ireland :

Dublin - City West, Ashling Hotel, Crown Plaza, The Westin, Hilton, Radisson Blu, Gresham Hotel, Shelbourne Hotel , Conrad, Park Inn, Jury InnGalway - Clayton hotel , Jury Inn, Maldron hotelKillarney – Europe Hotel

- Northern Ireland : Belfast - Park Inn, Ramada Hotel, Ibis Hotel, Hasting Group, Crowne Plaza,

Holiday Inn, Holiday Inn Express , Raddisson, Jury Inn, Hilton Ireland Publicity Media value of € 2.7 mn generated

Ireland product in India

India Opportunity

Cox and Kings Brochure

India Opportunity

Kesari Tours Brochure

India Opportunity

SOTC Brochure Insight Vacations Brochure

India Opportunity

India is the 10th largest business travel market in the world, estimated to

generate 6.5 Mn by 2020.

Prefers gala dinner with Indian food and unique entertainment options

Incentive Travel for sales staff and dealers

Segments – Insurance, Banking, Pharmaceutical, Paints, IT tech companies

We have seen an upsurge of MICE business to India with over a 1000 guests

travelled to Ireland in 2017 in groups of 50 - 400.

MICE

India Opportunity

4-5 days itinerary with visits to attractions

Key Attractions :

- Republic of Ireland : Dublin city, Ring of Kerry, Cliffs of Moher, Guinness Store House,

Trinity College, Killarney, Wild Atlantic Way, Orchard Centre, Ireland Ancient East,

Temple Bar, Grafton Street

- Northern Ireland : Belfast city, Game of Thrones, Titanic Belfast, Giants Causeway

Itinerary :

- Republic of Ireland : Dublin city sightseeing, Day trip to regions , Day trips to Wild Atlantic Way and Ireland Ancient East

- Northern Ireland : Belfast city sightseeing, Day trip to regions , Day Trips Causeway Coastal Routes and Game of Thrones locations

MICE

Joint co-operative campaigns

Game of Thrones, Wild Atlantic Way, Ireland’s Ancient East and BIVS messages as part of communications

Thomas Cook

SOTC

Cox & Kings

Make My Trip

Flight Shop

TUI

Kesari

Joint co-operative campaigns

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Key messages 2018

Ireland Specialists Programme

Touring routes of Wild Atlantic Way and Causeway Coastal Route

Screen Tourism – Filming of Game of Thrones in NI and Star Wars on the Wild Atlantic Way

British Irish Visa Scheme

UAE & India Sales Mission : 3rd – 8th

February 2019

Thank You!