hutchison telephone (macau) company limited online marketing proposal (january 2011)

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Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

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Page 1: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

Hutchison Telephone (Macau) Company Limited Online Marketing Proposal

(January 2011)

Page 2: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

Search Engine MarketingCHINA

Page 3: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

Search Engine Marketing

Listings shownon the right

Baidu (百度 )

CHINA

Page 4: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

Listings shown on top

Listings shownon the right

Google.cn

Search Engine MarketingCHINA

Page 5: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

Listings shown at the bottom

Scrolled to bottom

Google.cn

Search Engine MarketingCHINA

Page 6: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

Display BannerCHINA

Page 7: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

Display BannerQQ Site Profile

1. Monthly unique visitors is around 200 millions.With high penetration and high traffic, advertise at QQ can reach the mass public with high influential power.

2. Users monthly average no. of visits is 32 shows that most users are loyal to QQ.With high loyalty and dependency, brand advertising is easier to be accepted by audiences.

3. Good audience profile to target different group. Over 60% of audience aged above 25 with high consumer power.

CHINA

Page 8: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

QQ Display Banner (Run of Site Standard Banners)

Display BannerCHINA

Page 9: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

MSN.com.cn (Run of Messenger)

234 x 60 Banner

Display BannerCHINA

Page 10: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

MSN.com.cn (Run of Network)

300 x 250 Banner

Display BannerCHINA

Page 11: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

RenRen (Run of Network)

Social Ad

Display BannerCHINA

Page 12: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

FacebookMACAU

Page 13: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

FacebookFacebook Fan Page

MACAU

Content Update,Seeding Posts &Daily MonitoringLogo Production

Page 14: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

SeedingMACAU

Page 15: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

CTM Cybercity

SeedingMACAU

Page 16: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

Qoos.com

SeedingMACAU

Page 17: Hutchison Telephone (Macau) Company Limited Online Marketing Proposal (January 2011)

THANK YOU!