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Page 1: Hurricane Katrina News Coverage

Kori ValentineKori ValentinePeter MartinPeter MartinAmy JosephAmy JosephArielle MellenArielle MellenTerra Neukam Terra Neukam

PRIOR TO KATRINA

Trend 1 Less popular forms of media had stronger media coverage

WHAT WAS EFFECTIVE

Engineering News Record - September 27 2004

ldquoPredictions of more frequent big storms hitting the US in the next decades could challenge existing construction techniques building codes and evacuation proceduresrdquo

bullHurricane Ivan and the devastation to FloridabullExplores the bigger picture (Louisiana Mississippi)

WHAT WAS EFFECTIVE ldquoThe cityrsquos levee system is adequate for

90 to 95 of likely storms lsquoIts the other five to 10 that scare mersquo senior project managerrdquo (on Louisiana)

Infrastructure improvements needed Written by seven prominent journalists

ie Tom Sawyer Richard Kormanhellip bull Credibilitybull Objective information

Variety of sources Engineers city officials etc

WHAT WAS INEFFECTIVE

HURRICANE ANDREW Down to the Basics Hunting For Food Water and Shelter

bull The New York Times ndash August 26 1992

bullFocus on Miamirsquos response only bullDoes not explore the bigger picture

DURING KATRINA

Trend 2 Coverage from mainstream media was vague immediately before and after Hurricane Katrina first hit It seemed as if the mainstream media made light of the situation

bullWhybullReporters were not knowledgeable enoughbullMiscommunications

WHAT WAS INEFFECTIVE

The Times Picayune Issues Hurricane Watch - August 27 2005

ldquoSoutheast Louisiana certainly has a good chance of landfall or at least feeling the effects of KatrinahellipThere could be some topping of leveesrdquo

ldquoThe storm moved west at about 7 mph and was expected to take a gradual turn west-northwest through the early afternoon Landfall is expected early Mondayrdquo

CNN News Coverage Focuses on the problems not how people can help

Stories of individuals who cannot communicate with outside world

No mention of programs that have been set up to aid these people

INEFFECTIVE

CNN Weather Report - August 29 2005 Instilling panic Making light of the situation

I dont want to alarm anyone that New Orleans is filling up like a bowlrdquo The New York Times - August 31 2005

Treaster J amp Kleinfield N (2005) New Orleans is inundated as 2 levees fail much of gulf coast is crippled toll rises The New York Times pp1A

Incorrect sourceMichael Brown (FEMA) vs David Vitter (LA Senator)

WHAT WAS EFFECTIVE

NPR- August 28 2005 Joe Suhayda Potential to be ldquoflooding up until

midpoint of second story building in the French Quarterrdquo because New Orleans is below sea level

Why is this effective Expert vs citizen was on-site reporting Brings in outside knowledge

ldquoLevees are only strong enough to withhold a Category 3 storm and this has become a Category 5rdquo

Listener realizes what is actually going No sugarcoating details Clear that this is not an average storm

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 2: Hurricane Katrina News Coverage

PRIOR TO KATRINA

Trend 1 Less popular forms of media had stronger media coverage

WHAT WAS EFFECTIVE

Engineering News Record - September 27 2004

ldquoPredictions of more frequent big storms hitting the US in the next decades could challenge existing construction techniques building codes and evacuation proceduresrdquo

bullHurricane Ivan and the devastation to FloridabullExplores the bigger picture (Louisiana Mississippi)

WHAT WAS EFFECTIVE ldquoThe cityrsquos levee system is adequate for

90 to 95 of likely storms lsquoIts the other five to 10 that scare mersquo senior project managerrdquo (on Louisiana)

Infrastructure improvements needed Written by seven prominent journalists

ie Tom Sawyer Richard Kormanhellip bull Credibilitybull Objective information

Variety of sources Engineers city officials etc

WHAT WAS INEFFECTIVE

HURRICANE ANDREW Down to the Basics Hunting For Food Water and Shelter

bull The New York Times ndash August 26 1992

bullFocus on Miamirsquos response only bullDoes not explore the bigger picture

DURING KATRINA

Trend 2 Coverage from mainstream media was vague immediately before and after Hurricane Katrina first hit It seemed as if the mainstream media made light of the situation

bullWhybullReporters were not knowledgeable enoughbullMiscommunications

WHAT WAS INEFFECTIVE

The Times Picayune Issues Hurricane Watch - August 27 2005

ldquoSoutheast Louisiana certainly has a good chance of landfall or at least feeling the effects of KatrinahellipThere could be some topping of leveesrdquo

ldquoThe storm moved west at about 7 mph and was expected to take a gradual turn west-northwest through the early afternoon Landfall is expected early Mondayrdquo

CNN News Coverage Focuses on the problems not how people can help

Stories of individuals who cannot communicate with outside world

No mention of programs that have been set up to aid these people

INEFFECTIVE

CNN Weather Report - August 29 2005 Instilling panic Making light of the situation

I dont want to alarm anyone that New Orleans is filling up like a bowlrdquo The New York Times - August 31 2005

Treaster J amp Kleinfield N (2005) New Orleans is inundated as 2 levees fail much of gulf coast is crippled toll rises The New York Times pp1A

Incorrect sourceMichael Brown (FEMA) vs David Vitter (LA Senator)

WHAT WAS EFFECTIVE

NPR- August 28 2005 Joe Suhayda Potential to be ldquoflooding up until

midpoint of second story building in the French Quarterrdquo because New Orleans is below sea level

Why is this effective Expert vs citizen was on-site reporting Brings in outside knowledge

ldquoLevees are only strong enough to withhold a Category 3 storm and this has become a Category 5rdquo

Listener realizes what is actually going No sugarcoating details Clear that this is not an average storm

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 3: Hurricane Katrina News Coverage

WHAT WAS EFFECTIVE

Engineering News Record - September 27 2004

ldquoPredictions of more frequent big storms hitting the US in the next decades could challenge existing construction techniques building codes and evacuation proceduresrdquo

bullHurricane Ivan and the devastation to FloridabullExplores the bigger picture (Louisiana Mississippi)

WHAT WAS EFFECTIVE ldquoThe cityrsquos levee system is adequate for

90 to 95 of likely storms lsquoIts the other five to 10 that scare mersquo senior project managerrdquo (on Louisiana)

Infrastructure improvements needed Written by seven prominent journalists

ie Tom Sawyer Richard Kormanhellip bull Credibilitybull Objective information

Variety of sources Engineers city officials etc

WHAT WAS INEFFECTIVE

HURRICANE ANDREW Down to the Basics Hunting For Food Water and Shelter

bull The New York Times ndash August 26 1992

bullFocus on Miamirsquos response only bullDoes not explore the bigger picture

DURING KATRINA

Trend 2 Coverage from mainstream media was vague immediately before and after Hurricane Katrina first hit It seemed as if the mainstream media made light of the situation

bullWhybullReporters were not knowledgeable enoughbullMiscommunications

WHAT WAS INEFFECTIVE

The Times Picayune Issues Hurricane Watch - August 27 2005

ldquoSoutheast Louisiana certainly has a good chance of landfall or at least feeling the effects of KatrinahellipThere could be some topping of leveesrdquo

ldquoThe storm moved west at about 7 mph and was expected to take a gradual turn west-northwest through the early afternoon Landfall is expected early Mondayrdquo

CNN News Coverage Focuses on the problems not how people can help

Stories of individuals who cannot communicate with outside world

No mention of programs that have been set up to aid these people

INEFFECTIVE

CNN Weather Report - August 29 2005 Instilling panic Making light of the situation

I dont want to alarm anyone that New Orleans is filling up like a bowlrdquo The New York Times - August 31 2005

Treaster J amp Kleinfield N (2005) New Orleans is inundated as 2 levees fail much of gulf coast is crippled toll rises The New York Times pp1A

Incorrect sourceMichael Brown (FEMA) vs David Vitter (LA Senator)

WHAT WAS EFFECTIVE

NPR- August 28 2005 Joe Suhayda Potential to be ldquoflooding up until

midpoint of second story building in the French Quarterrdquo because New Orleans is below sea level

Why is this effective Expert vs citizen was on-site reporting Brings in outside knowledge

ldquoLevees are only strong enough to withhold a Category 3 storm and this has become a Category 5rdquo

Listener realizes what is actually going No sugarcoating details Clear that this is not an average storm

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 4: Hurricane Katrina News Coverage

WHAT WAS EFFECTIVE ldquoThe cityrsquos levee system is adequate for

90 to 95 of likely storms lsquoIts the other five to 10 that scare mersquo senior project managerrdquo (on Louisiana)

Infrastructure improvements needed Written by seven prominent journalists

ie Tom Sawyer Richard Kormanhellip bull Credibilitybull Objective information

Variety of sources Engineers city officials etc

WHAT WAS INEFFECTIVE

HURRICANE ANDREW Down to the Basics Hunting For Food Water and Shelter

bull The New York Times ndash August 26 1992

bullFocus on Miamirsquos response only bullDoes not explore the bigger picture

DURING KATRINA

Trend 2 Coverage from mainstream media was vague immediately before and after Hurricane Katrina first hit It seemed as if the mainstream media made light of the situation

bullWhybullReporters were not knowledgeable enoughbullMiscommunications

WHAT WAS INEFFECTIVE

The Times Picayune Issues Hurricane Watch - August 27 2005

ldquoSoutheast Louisiana certainly has a good chance of landfall or at least feeling the effects of KatrinahellipThere could be some topping of leveesrdquo

ldquoThe storm moved west at about 7 mph and was expected to take a gradual turn west-northwest through the early afternoon Landfall is expected early Mondayrdquo

CNN News Coverage Focuses on the problems not how people can help

Stories of individuals who cannot communicate with outside world

No mention of programs that have been set up to aid these people

INEFFECTIVE

CNN Weather Report - August 29 2005 Instilling panic Making light of the situation

I dont want to alarm anyone that New Orleans is filling up like a bowlrdquo The New York Times - August 31 2005

Treaster J amp Kleinfield N (2005) New Orleans is inundated as 2 levees fail much of gulf coast is crippled toll rises The New York Times pp1A

Incorrect sourceMichael Brown (FEMA) vs David Vitter (LA Senator)

WHAT WAS EFFECTIVE

NPR- August 28 2005 Joe Suhayda Potential to be ldquoflooding up until

midpoint of second story building in the French Quarterrdquo because New Orleans is below sea level

Why is this effective Expert vs citizen was on-site reporting Brings in outside knowledge

ldquoLevees are only strong enough to withhold a Category 3 storm and this has become a Category 5rdquo

Listener realizes what is actually going No sugarcoating details Clear that this is not an average storm

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 5: Hurricane Katrina News Coverage

WHAT WAS INEFFECTIVE

HURRICANE ANDREW Down to the Basics Hunting For Food Water and Shelter

bull The New York Times ndash August 26 1992

bullFocus on Miamirsquos response only bullDoes not explore the bigger picture

DURING KATRINA

Trend 2 Coverage from mainstream media was vague immediately before and after Hurricane Katrina first hit It seemed as if the mainstream media made light of the situation

bullWhybullReporters were not knowledgeable enoughbullMiscommunications

WHAT WAS INEFFECTIVE

The Times Picayune Issues Hurricane Watch - August 27 2005

ldquoSoutheast Louisiana certainly has a good chance of landfall or at least feeling the effects of KatrinahellipThere could be some topping of leveesrdquo

ldquoThe storm moved west at about 7 mph and was expected to take a gradual turn west-northwest through the early afternoon Landfall is expected early Mondayrdquo

CNN News Coverage Focuses on the problems not how people can help

Stories of individuals who cannot communicate with outside world

No mention of programs that have been set up to aid these people

INEFFECTIVE

CNN Weather Report - August 29 2005 Instilling panic Making light of the situation

I dont want to alarm anyone that New Orleans is filling up like a bowlrdquo The New York Times - August 31 2005

Treaster J amp Kleinfield N (2005) New Orleans is inundated as 2 levees fail much of gulf coast is crippled toll rises The New York Times pp1A

Incorrect sourceMichael Brown (FEMA) vs David Vitter (LA Senator)

WHAT WAS EFFECTIVE

NPR- August 28 2005 Joe Suhayda Potential to be ldquoflooding up until

midpoint of second story building in the French Quarterrdquo because New Orleans is below sea level

Why is this effective Expert vs citizen was on-site reporting Brings in outside knowledge

ldquoLevees are only strong enough to withhold a Category 3 storm and this has become a Category 5rdquo

Listener realizes what is actually going No sugarcoating details Clear that this is not an average storm

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 6: Hurricane Katrina News Coverage

DURING KATRINA

Trend 2 Coverage from mainstream media was vague immediately before and after Hurricane Katrina first hit It seemed as if the mainstream media made light of the situation

bullWhybullReporters were not knowledgeable enoughbullMiscommunications

WHAT WAS INEFFECTIVE

The Times Picayune Issues Hurricane Watch - August 27 2005

ldquoSoutheast Louisiana certainly has a good chance of landfall or at least feeling the effects of KatrinahellipThere could be some topping of leveesrdquo

ldquoThe storm moved west at about 7 mph and was expected to take a gradual turn west-northwest through the early afternoon Landfall is expected early Mondayrdquo

CNN News Coverage Focuses on the problems not how people can help

Stories of individuals who cannot communicate with outside world

No mention of programs that have been set up to aid these people

INEFFECTIVE

CNN Weather Report - August 29 2005 Instilling panic Making light of the situation

I dont want to alarm anyone that New Orleans is filling up like a bowlrdquo The New York Times - August 31 2005

Treaster J amp Kleinfield N (2005) New Orleans is inundated as 2 levees fail much of gulf coast is crippled toll rises The New York Times pp1A

Incorrect sourceMichael Brown (FEMA) vs David Vitter (LA Senator)

WHAT WAS EFFECTIVE

NPR- August 28 2005 Joe Suhayda Potential to be ldquoflooding up until

midpoint of second story building in the French Quarterrdquo because New Orleans is below sea level

Why is this effective Expert vs citizen was on-site reporting Brings in outside knowledge

ldquoLevees are only strong enough to withhold a Category 3 storm and this has become a Category 5rdquo

Listener realizes what is actually going No sugarcoating details Clear that this is not an average storm

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 7: Hurricane Katrina News Coverage

WHAT WAS INEFFECTIVE

The Times Picayune Issues Hurricane Watch - August 27 2005

ldquoSoutheast Louisiana certainly has a good chance of landfall or at least feeling the effects of KatrinahellipThere could be some topping of leveesrdquo

ldquoThe storm moved west at about 7 mph and was expected to take a gradual turn west-northwest through the early afternoon Landfall is expected early Mondayrdquo

CNN News Coverage Focuses on the problems not how people can help

Stories of individuals who cannot communicate with outside world

No mention of programs that have been set up to aid these people

INEFFECTIVE

CNN Weather Report - August 29 2005 Instilling panic Making light of the situation

I dont want to alarm anyone that New Orleans is filling up like a bowlrdquo The New York Times - August 31 2005

Treaster J amp Kleinfield N (2005) New Orleans is inundated as 2 levees fail much of gulf coast is crippled toll rises The New York Times pp1A

Incorrect sourceMichael Brown (FEMA) vs David Vitter (LA Senator)

WHAT WAS EFFECTIVE

NPR- August 28 2005 Joe Suhayda Potential to be ldquoflooding up until

midpoint of second story building in the French Quarterrdquo because New Orleans is below sea level

Why is this effective Expert vs citizen was on-site reporting Brings in outside knowledge

ldquoLevees are only strong enough to withhold a Category 3 storm and this has become a Category 5rdquo

Listener realizes what is actually going No sugarcoating details Clear that this is not an average storm

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 8: Hurricane Katrina News Coverage

INEFFECTIVE

CNN Weather Report - August 29 2005 Instilling panic Making light of the situation

I dont want to alarm anyone that New Orleans is filling up like a bowlrdquo The New York Times - August 31 2005

Treaster J amp Kleinfield N (2005) New Orleans is inundated as 2 levees fail much of gulf coast is crippled toll rises The New York Times pp1A

Incorrect sourceMichael Brown (FEMA) vs David Vitter (LA Senator)

WHAT WAS EFFECTIVE

NPR- August 28 2005 Joe Suhayda Potential to be ldquoflooding up until

midpoint of second story building in the French Quarterrdquo because New Orleans is below sea level

Why is this effective Expert vs citizen was on-site reporting Brings in outside knowledge

ldquoLevees are only strong enough to withhold a Category 3 storm and this has become a Category 5rdquo

Listener realizes what is actually going No sugarcoating details Clear that this is not an average storm

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 9: Hurricane Katrina News Coverage

WHAT WAS EFFECTIVE

NPR- August 28 2005 Joe Suhayda Potential to be ldquoflooding up until

midpoint of second story building in the French Quarterrdquo because New Orleans is below sea level

Why is this effective Expert vs citizen was on-site reporting Brings in outside knowledge

ldquoLevees are only strong enough to withhold a Category 3 storm and this has become a Category 5rdquo

Listener realizes what is actually going No sugarcoating details Clear that this is not an average storm

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 10: Hurricane Katrina News Coverage

DURING KATRINA

Trend 3 It isnrsquot until the event actually happens that it becomes news nobody knows until it is too late

bullMainstream media started to accurately report on Katrina once it had already hit (August 30th)

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 11: Hurricane Katrina News Coverage

WHAT WAS EFFECTIVE

City a Woeful Scene The Times Picayune - August 30 2005 Reaches out to help every citizen (locally

AND nationally) understand what has happened and the current situation

Examples Why levees failed to protect Extent of the damage Looting problem and resulting danger Authority response (ex what are police

officers doing to help)

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 12: Hurricane Katrina News Coverage

WHAT WAS EFFECTIVE

New Orleans is Now Off Limits Pentagon Joins in Relief Effort The New York Times - August 31 2005 Detailed overview of situation in New Orleans Why damage is so bad Steps national government has taken

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 13: Hurricane Katrina News Coverage

After the Crisis

Trend 4 Most news is effective and extremely informative in the time following the crisis

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 14: Hurricane Katrina News Coverage

AFTER THE CRISIS

Political Storm Brewing Over Katrina Disaster The Times Picayune - Septemberm 3 2005 Government and FEMA admit they were

unprepared Answers to ldquoWhat went wrongrdquo Gives answers that the entire nation needs

to know

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 15: Hurricane Katrina News Coverage

WHAT WAS EFFECTIVE News sources caught onto effective reporting trends =

Effective Reporting What happened How did it all happen What went

wrong What is currently happening Main topics

Government response Relief efforts Prevention measures for future How to help

Articles more narrowly focused Detail on specific topic vs overview of situation

- Ex Local papers focused on means of survivalmdashwhere to get food numbers to call

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 16: Hurricane Katrina News Coverage

WHAT WAS INEFFECTIVE

Majority effective but still some examples of ineffective

Hurricane Dealt Blow to Popularity of Katrina as Baby Name The New York Times May 13 2007

Katie Couric News Clip Is this credible

bull Based on her opinionsbull Comments from unknown sources

bull ldquoThis source saidhelliprdquo

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP
Page 17: Hurricane Katrina News Coverage

RECAP

Prior to Katrina Non-mainstream sources (ie NPR Engineering

and Contracting News) provided more useful information that mainstream media never focused on

During Katrina Mainstream media started to accurately report

on Katrina once it had already hit (August 30th) It isnrsquot until an event actually happens that it

becomes news After Katrina

Most news seemed to be effective and informative

  • An In-depth Look at News Coverage of Hurricane Katrina
  • PRIOR TO KATRINA
  • WHAT WAS EFFECTIVE
  • WHAT WAS EFFECTIVE
  • WHAT WAS INEFFECTIVE
  • Slide 6
  • Slide 7
  • INEFFECTIVE
  • WHAT WAS EFFECTIVE
  • Slide 10
  • WHAT WAS EFFECTIVE
  • Slide 12
  • After the Crisis
  • AFTER THE CRISIS
  • Slide 15
  • Slide 16
  • RECAP