hunt for early adopter
DESCRIPTION
How a tiny Thai niche B2B startup attracts hundreds of beta users in global market?TRANSCRIPT
The Hunt for The Early Adopters
How a tiny Thai niche B2B startup attracts hundreds of beta users in global market?
Barcamp Bangkok 520-Oct-2012
Kulawat WongsarojCEO & Agile Coach proteus-agility.com
Eidos - Agile Tool that Doesn't Suck!
Eidos Team
Who are Eidos customers?
Global IT Professional
AgilePractitioners
AgileTechLead
customers
Early Adopters
Early Adopters, where are they?
I had no idea!
Wave 1 : Friends and Local Fan
Agile66 Fans
Spam but don't make it to spammy
Wave 2&3 : Community Spamming
Agile66 Fans
Meetup.comGroups Spam
LinkedIn Groups Spam
Quora, the secret source!
Wave 4 : Quora
Agile66 Fans
Meetup.comGroups Spam
LinkedIn Groups Spam
Quora
Source Groups
proteus-agility.com4 months75 countries2,517 Unique Visitors376 Beta Signup15% Conversion
Tip #1Don't collect just email in your beta signup page.
What is your pain points?
Pivotal Tracker (increasingly popular among small to medium teams)● Epics and story hierarchy are almost non-existent.● x-project visibility● Notifications and searching● Distributed team, would like better estimate tool and projections
based trends...● summary view point.● Pivotal Tracker is great for developers and product managers, but
pretty much kills my ability to manage the design department.
GreenHopper (the most popular one from Eidos beta registrants)● It doesn't yet have What If analysis or Evidence Based Scheduling.● Difficult to implement flows. My team members can't get it to a user
friendly flow● Feels like the tool hinders more than it helps;● Hour burndown doesn't update the initial value if tasks are added
after the sprint has started.● Poor hierarchy in the planning: after the sprint components are
created, the hierarchy cannot be edited;● No possibility to filter out time tracking if the subtasks are part of
several "sprint" placeholders;
Tip #2: Share signup responses with your whole team
● Google Form can script to send email out
Tip #3Spamming fades away, Q&A doesn't
Agile66 Fans
LinkedIn Groups Spam
Meetup.comGroups Spam
Quora
Tip #4 : Infomercial
● Blog● DZone
○ send traffic● InfoQ
○ thumbup/thumbdown review○ personal editor○ several revisions○ establish credibility
Tip #5Invest in a decent designer
Thank You
Sources