Hunt & Augustine, LLC

Taking Stock

• Where we are

• Where we want to be

Limitations – The Economy’s Impact

• Our Clients

• The Legislatures

• Our Company

A New Approach

• Fear Appeal - A message designed to

elicit fear in an attempt to persuade

an individual to pursue some

predefined course of action.*

* Definition from wikipedia

The Research

• When people are faced with

complicated or repetitive tasks,

experiencing fear increases selective

attention (Finucane, 2011).

The Research

• A high fear threat, in addition to a

potential way to alleviate that threat,

is more effective than a solution

alone (Tanner, Hunt, & Eppright,

1991).

The Research

• High fear appeals, over low fear

appeals, positive appeals, and no

appeals produce the greatest

likelihood of adopting the suggested

behavior (Evans, Rozelle, Lasater,

Dembroski, & Allen, 1970).

The Research

• When dealing with the familiar, an

intense, explicit fear appeal is more

likely to impact an individual’s

decision than other

methods(Pelsmacker, Cauberghe, &

Dens, 2011).

Factory Farms VS. The People

• Should it be illegal to film and

photograph the conditions in factory

farms?

Words Only

Recommendations

Focus on Clients

Verbal Accounts of Impact

Lunch & Dinner

Humanize the Issue

Photos, Videos, Personal Accounts

Lunch & Dinner + Focused Meeting

Current Approach Proposed Change

• Questions?