How our team is going to achieve our sales goals for the month of April

Delivered to General Manager Jeff Lipman

HUNGRY FOR GOLD

THE ART OF SHAVING• Part retail part barber shop

• The 4 Elements of the Perfect Shave, Hand-crafted razors, Grooming tools, Skin care, Hair care, Colognes

• We are on a journey to be and be recognized as the best selling organization in specialty retail, bar none.

• I am a Shaving Consultant

THE OPPORTUNITY• All employees are taking a week of vacation this month

• This will pose as a challenge

• We are also switching barbers

• My store has been gold in sales three months in a row, meaning achieving sales ten percent above last year and fifteen percent above that.

• We are hungry for the fourth month. In order to thrive this month we will need to function as a cohesive, well-oiled machine.

• “The store is gold, which means that we have a successful trend. To do that it took all four elements of the spa and retail front (three salespeople and one barber), all reaching personal goals to achieve one store goal…

• Challenges for this upcoming month will be to maintain that level of success” (J. Lipman, personal communication, April 8, 2014).

AUDIENCE ANALYSIS• The decision makers who will be interested in

my report are :

• Pedro Mejia – District Manager

• Jeffrey Lipman – General Manager

POSSIBLE KEY STAKEHOLDERS• Proctor & Gamble - Owner

• Boris Milgram – Vice President of Retail

• Sharon Schwartzberg – Regional Director

• Pedro Mejia – District Manager

• Jeffrey Lipman – General Manager

• Jamus Hanscom – Shaving Consultant

• Monica Long – Shaving Consultant

• Sarah Koceja – Barber

• All Customers

REFERENCES SUBJECT TO CHANGE

• The Art of Shaving Corporation. No Date. Employee Handbook.

• (J. Lipman, personal communication, April 8, 2014).

• (J. Vogelsang, phone interview, March 21, 2014.)

• Malka, E. Zaoui, M. (2002). The Art of Shaving. Clarkson Potter Publishers. New York.