hummer vs cottonelle (challenge your assumptions)

Download Hummer vs Cottonelle (Challenge your assumptions)

Post on 27-Jun-2015

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This case is used to illustrate how people (including designers) may ignore the real impact of their decisions.

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  • 1. Worse to the environment?HummerCottonelle

2. Worse to the environment?HummerCottonelle 3. Worse to the environment?H2 and H3 drivers get 4.63 times asmany tickets as the average driver. quot;Be Kind to Your Behindquot; campaign http://blog.wired.com/cars/2009/01/hummers-can-hid.html 4. quot;This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees isenormousquot;Allen Hershkowitz 5. Making toilet paper from virgin wood is a lot worse than drivingHummers in terms of globalwarming 6. Making toilet paper has a significant impact because ofchemicals used in pulp manufacture and cutting down forests 7. http://www.cottonelle.com/ca/faq.aspx 8. More than 98% of the toilet roll sold in America comes from virgin wood.In Europe and Latin America, up to 40% of toilet paper comes from recycled products. 9. quot;Americans in particular like the softness and strengththat virgin fibresprovides. It's thequality and softness the consumers in America have come toexpect.quot; 10. What can you do? 11. www.greenpeace.org/usa/campaigns/forests/tissueguide 12. http://discovermagazine.com/ 13. http://www.thegreenguide.com/ 14. http://perc.ca/waste-line/hidden/ On a daily basis people are faced with options. Should I drive to work or take the bus? Should I walk to school or get a ride? Should I be using apolystyrene foam cup or a paper one? Should I buy cloth or disposable diapers for my newborn?Should I accept paper or plastic bags at thegrocery store?Sometimes the answer may be obvious butoften times there are heated debates behind these seemingly simple questions 15. Be informedBe critical Be coherenthttp://savetheplasticbag.com 16. Think systemic