hummer vs cottonelle (challenge your assumptions)

Download Hummer vs Cottonelle (Challenge your assumptions)

Post on 27-Jun-2015




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This case is used to illustrate how people (including designers) may ignore the real impact of their decisions.


  • 1. Worse to the environment?HummerCottonelle

2. Worse to the environment?HummerCottonelle 3. Worse to the environment?H2 and H3 drivers get 4.63 times asmany tickets as the average driver. quot;Be Kind to Your Behindquot; campaign 4. quot;This is a product that we use for less than three seconds and the ecological consequences of manufacturing it from trees isenormousquot;Allen Hershkowitz 5. Making toilet paper from virgin wood is a lot worse than drivingHummers in terms of globalwarming 6. Making toilet paper has a significant impact because ofchemicals used in pulp manufacture and cutting down forests 7. 8. More than 98% of the toilet roll sold in America comes from virgin wood.In Europe and Latin America, up to 40% of toilet paper comes from recycled products. 9. quot;Americans in particular like the softness and strengththat virgin fibresprovides. It's thequality and softness the consumers in America have come toexpect.quot; 10. What can you do? 11. 12. 13. 14. On a daily basis people are faced with options. Should I drive to work or take the bus? Should I walk to school or get a ride? Should I be using apolystyrene foam cup or a paper one? Should I buy cloth or disposable diapers for my newborn?Should I accept paper or plastic bags at thegrocery store?Sometimes the answer may be obvious butoften times there are heated debates behind these seemingly simple questions 15. Be informedBe critical Be coherent 16. Think systemic