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Ethan, Neo Kai Way

Neok0015@e.ntu.edu.sg

23rd Jan 2016

Job Application

Riot Games: Publishing Manager

Ethan NeoNanyang MBA,

Entrepreneur,

Adventurer,

Gamer

WHO IS THIS GUY?

FAVORITE ACTIVITY:

To learn, see & understand the

different lives people live.

ASPIRING SINGAPORE RIOTER

1. FOREWORD

2. INTRODUCTION

3. I AM….

4. I WILL….

5. ALIGNMENT TO RIOT MANIFESTO

Foreword

Felt that my cover letter was a bit too lacking of creativity & too conventional. When I first

saw Riot’s Manifesto, I was surprised at how much I can relate and how close these values

are to mine, hence I wanted to address this problem by sending an additional cover letter

before the interview.

Hope that this Unique cover letter can provide information to how much a Rioter I am and

provide a difference experience from the routine cover letters & CVs in a humbly ambitious

way to delight and surprise.

Regardless, I hope riot can enjoy this cover letter as much as I enjoyed doing it. Looking

forward to the online interview on Monday.

INTRODUCTION

Academic Background

Top 200 Universities in the world

Bachelor of Science

Business Management

Achieving 2nd Upper

Diploma In Accounting &

Finance

World Ranked 38th for MBA

Nanyang MBA Candidate

Strategy & Innovation Track

Professional Background

Sun Gee Travel Pte Ltd is

a Bus/Transport & Tour Agency

(Over 130 Bus Fleet, Clientele:

Marina Bay Sands)Singapore Police Force

Airport Police Operations &

Training Department

Achievements

High Service Standards &

Recognition from Marina Bay

Sands Management & 2000 Employees

Main Transport Contractor till date.

Tropical Rubber is the largest Scrap

Tire Recycling/Collection Firm

Singapore) (Recycling up to

1000 tons of Scrap tires/Monthly)

Achievements

Turn Around Company in 6 months

Humble profits till date.

Still the largest tire recycling firm today.

Achievements

Inspector Rank (National Service)

Best Officer of the Year - 2009

Arrested, Handcuffed Criminals

Non-Academic Background

Track & Field

School team – Secondary

school

Ranked 34 Nationals 800m

MBA Olympics – 4x200m

relay Gold

Social Causes

Mentor For Youth Social

Enterprise

Regional Finalist for Hult

Prize –

Social Sustainability

Business Plan

Competition

Student Leadership

NYP Student Union

EXCO

Honorary General

Secretary

Chairperson - JAM & HOP

(School Wide)

Chairperson - Sports Fiesta

Co Chair

Entrepreneurship &

Marketing Club

(NANYANG MBA)

The Gamer Inside

List of Favorite Games

All Final Fantasy Series

Suikoden Series

Tales Series

Pokemon

Xeno Series

Mass Effect

Kingdom Hearts

Diablo

Breath of Fire

Chrono Series

Fav Genre of GamesMostly RPGStory Focused

MOBA League of Legends

DOTA 2

Mobile Games with friends

Total Games OwnedMore than 400.

Consoles

PSP, 3DS, Wii, PS3, PS2, PS, Sega

Saturn, SNES, Xbox 360

Achievements

Diablo 3Made 3000+USD in 3 weeks

upon launch stopped for my

undergrad Exams

DOTA 2 World Ranked 195th Lone Druid

1 years back

I AM ….

Experienced

EDUCATION(MBA)

➔ Analytics For Decision

Making

➔ Marketing – Most Astute

Marketing Strategist (MBA)

➔ Leading People Globally

➔ Technology

Management

PROFESSIONAL

➔ An Entrepreneur

➔ 300000SGD net monthly from MBS

Project & Tropical Rubber.

➔ Proven results

➔ Experience working closely

with international Companies

like Marina Bay Sand,

Government agencies, Police

force and start up

environment

Educated

Nanyang MBA(Strat & Inno)

➔ Corporate Governance & Ethics

➔ SPAN Project – Consulting project for

Mobile Phone Company

➔ Talent Management

➔ Economics & Market

➔ And More….

Bachelor (Biz Mgt)

➔ Business strategy

➔ Project management

➔ Management Research Project

➔ Entrepreneurship

➔ Managing Change

➔ Operations and Technology

➔ Management

Recognizing the need to maneuver and adapt to the markets & technology and continuously pursuing education & self-development.

Multilingual Communicator

Soft

➔ Listening is the key to

communication.

➔ Honest and Sincere

➔ Fact Driven

➔ Asking the correct questions

Professional

➔ International Companies

➔ International MBA Network

➔ Business Negotiations

➔ Sales & Business Development

Its not what you say, its what they Hear

“Charlotte Beers” The most powerful woman in advertising

An Informed strategist

EDUCATION

➔ Business Strategy

➔ Strategic Management

➔ Study of War (decision

Making Process)

PROFESSIONAL

➔ Tropical Rubber – Experienced Manager quit within 2 months of

Start up. No Training, No network, No experience in

recycling industry. 5 months of no revenue.

1. Understand the Situation

2. Formed a committed Team to relentlessly solve problems

3. Build competencies, service standards & secure contracts of

scrap tire supply

4. Strategic Alliance with competitors with competencies

5. Business Development

“Good business leaders create a vision, articulate the vision, passionately own the vision,

and relentlessly drive it to completion.” —Jack Welch

Data Driven

EDUCATION

➔ Analytics For Decision

Making

➔ Anyone can analyze but not everyone can articulate meaningful & strong insights to data & KPI

“Without big data analytics, companies are blind and deaf, wandering out onto the web like

deer on a freeway.” – Geoffrey Moore

Jetsetter

EDUCATION

➔ 20 Nationalities in Nanyang MBA

Player-Focused

As a gamer, these are the list of issues to name a few, I believe Singapore players care about.

1. Gameplay

2. User Interface

3. Ease of Purchase

4. Graphic

5. Story/Lore

6. Customization

7. Difficulty of game

8. Entry Level of game

9. Music

10. Lag

1. Social

2. Community

3. Vanity

4. Rank

5. Skills

6. Teamwork

7. Winning

8. Sense of achievement

9. Experience

10. Innovation

1. Watching Streams

2. Esports Teams

3. Competitions

4. Participating

5. Betting on games

Top 10 Game Focus Top 10 Player Focus Top 5 other Experiences

I WILL….

Conduct Market Research

Key Strengths

➔ Educated

➔ Experienced

➔ Committed

➔ Primary Research

➔ Secondary Research

➔ Understanding of Business &

Games

Creativity & Communication – What People Say

Ulrike Marianne Murfet

Senior Lecturer

Division of Strategy

Nanyang Business School

Head of the

Communication

Management Group

Derrick Lam

Manager(Outreach)

People’s

Association

Ex- Colleague

Neo Kai Way is an all-rounder in

communication, but the traits that

left a deep impression on me are

that he is ‘powerful’, ‘innovative’

and ‘credible

His out of the box(to him, there is

no box in the first place) mindset

and ideas often open up our

otherwise myopic and limiting

visions.

He has a strong set of core values

and principles which he strongly

believes in, honesty & integrity is

top of his chart. He is also very

open and transparent with his

intentions.

Kai Way is a captivating public

speaker who conveys his ideas

with logic and passion. His

arguments are sound, and any

claims carefully supported with

hard facts. But Kai Way is also a

wonderful story teller who can

bring to life even the most

abstract of concepts.

He spots the unusual angle, sees

what others would not notice and

skillfully weaves humour, emotions

and suspense into his

presentations without sacrificing

logical rigour. He is truly a creative

and confident communicator.

The Rest of the Scope

• Facilitating relationship with Local Publishers – Garena

• Manage a team of Community Coordinators

• Manage Marketing & business development relationship

• Help Country Manager(Benjamin Pommeraud, Amazing Person)Identify & evaluate or develop Talents.

Alignment to Riot Manifesto

I’m commitment to Players/Gamers

I’m a Out of the Box Thinker/Strategist

I’m a result driven & success proven

Entrepreneur.

400 Games owned. 7 Consoles

I’m 100% Humbitious to join Riot

Values

What People Say - Clients

Stella Siak

Marina Bay Sands

Ex-HR Manager

Executive Director

Talent Quotient Pte

Ltd

Richard Goo

Executive Director

Yong Fong Rubber

Industries Sdn Bhd

(Top 50 SME in

Malaysia)

Client

He is a passionate, aggressive

personnel towards his aim. He is

strong in both oral and written

communication.

Strong analytical Skill and

rationale thinking are also strength

that I can observed.

He is leading a team which I

perceived as effective & efficient

as a client point of view.

1. Ethan is an independent and responsible

manager, a fast learner and also has

imitative to suggest solutions for

problems.

2. It is not an easy job to provide

transportation for more than 5000

employees working at marina bay sands,

a customer service oriented manager

that treated employees with respect and

care.

3. An intelligent manager who thinks in an

entrepreneur way – both to minimize

losses and also give good service to

marina bay sands.

4. I really salute to Ethan's commitment and

resilience as he worked more than 17hrs

during opening to ensure that the

employees transportation problem were

resolved and kept the employees happy.

Closing Notes