human voice and music in advertising
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Human Voice and
Music
Presented By:Group III
Roll No 721-730Isha ,Jagmaohan, Jagriti, Jayesh, Kanchan, Lilly, Manu, Meenakshi,
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Power of Words and Music
Buland Bharat ki buland tasveerYahi hai right choice baby!!!!!! Aha!!!
Yahi hai right choice baby!!!!!! Aha!!!
Dhund te raha jaoge Daag Ache hein..
Brand Recognition: One can easily relate a product to the music or to the
punch line.
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Role of Music In Advertising.
Diffrenciate a brand from othersBrand name & Promise
Glue Commercials TogetherAdd value To the Product
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Purpose of any media
Informing
Influencing
Entertain
Educate
Promote
Evaluating
Effective decision making
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Print Advertisement
Radio Advertisement
Television Advertisement
Communication Medium
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Role Play
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Impact of Television on IndianCulture
Impact before 1990-The RamayanMahabharat Series.
Impact after 1990 with emergence ofcable tv.
Indian Drama, theater
Puppet Shows
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TRADITIONAL CULTURE
http://images.google.com/imgres?imgurl=http://www.cmsvatavaran.org/vatavaran2006/images/zee-logo150107.gif&imgrefurl=http://www.cmsvatavaran.org/vatavaran2006/partners.asp&h=107&w=150&sz=3&hl=en&start=19&um=1&tbnid=ddi0uu_5hp6rBM:&tbnh=68&tbnw=96&prev=/images?q=zee+logo&svnum=10&um=1&hl=en&safe=activehttp://images.google.com/imgres?imgurl=http://content.answers.com/main/content/wp/en/8/88/STAR_Movies.jpg&imgrefurl=http://www.answers.com/topic/star-movies&h=99&w=132&sz=40&hl=en&start=7&um=1&tbnid=WQhaP3jTZvoeHM:&tbnh=69&tbnw=92&prev=/images?q=star+movies+logo&svnum=10&um=1&hl=en&safe=activehttp://rubensblog.typepad.com/home/images/hbo_blancbleu.jpg -
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Social Changes National integrity
Women in Advertising
Globalize corporateculture
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Television - PositivePerceptions
Sight
Soun
d Motion
Easy
Entertaining
National orregional
ads
Multiple
viewers
Differentprogramme types
Highcoverage
Highfrequency
24-hour
ads
Cost-efficient
Generalise
daudienceReaches
lightreaders
Colour
Emotive
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Television - NegativePerceptions
Cluttered
Intrusive
Limited adinventory
Expensivefor narrow
targetsAd zapping
Not
demographically selective
Audiencesfluctuate
Delayedviewing
possible
Advertiser driven
No viewercontrol
Highproduction
cost
Lowinvolvemen
t
Limitedexposure to
ads
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local andfriendly
low cost
regional
selectivity direct sell
good for younge
immedeate
non visual fleeting nature ofmessage
transient nature
creative limitations limited reach
limited targeting.
DemeritsMERITS
RADIO
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Is TV Advertising easy
Creating a television advertising is more
difficult than creating a radio advertising as:
You have to put People in Your Commercial
Plan Out Your Video
Write the Script
Audio and Video Must Match Stick to Time
Hiring a Production Company
Scheduling Your Commercial
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Annoying AdvertisementAnnoying Advertisement
Advertisement should convey a message which is positive.
It should be Ethical and should not hurt anyone.
Adv. which takes a lot of time in radio doesnt attract the audience.
Timing of Advertisement
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Thank You!!!Thank You!!!
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