human centered design
DESCRIPTION
This is an abridged version of IDEO's recent HCD Toolkit. Some of the information in this presentation are not representative of IDEO's perspective, as it has been translated to fit RISD's Design for Social Entrepreneurship Course- www.de-se.blogspot.com. In collaboration with Gates Foundation and IDE, IDEO created and JUST released a Human Centered Design toolkit. This resource was created to help organizations working with smallholder farmers but can definitely be translated to the work we are doing in class!TRANSCRIPT
Design Challenge:
How can we design a product and or service in partnership with a local organization to increase their social impact?
this challenge will be redefined according to each project
:Timeline
participateobserve
interview
draw your job
:We are- HEAR
November 4th
Who to talk to
How to gain empathy
How to capture stories
compare
observe
putting yourself in someone’s shoes enables you to get beyond what people say to what they think and feel
interview
Open SpecificGo BroadProbe Deep
draw your job
:gain insight through reflection
*note- drawing in a group setting might change the results due to peer pressure and feeling the need to meet expectations.
:Where we’re going
November 4th November 20th December 11th
CREATE
-Making sense of data
-Identifying Patterns
-Defi ning Opportunities
-Creating Solutions
DELIVER
-Identify Required
Resources
-Create Implemen-
tation Plan
-Scope out Finan-
cial Sustainability
participateobserve
interview
draw your jobdraw your job
:Where we’re going
November 4th November 20th December 11th
build a team
opportunity identifi cation
synthesizebrainstorm
prototype
synthesize
Identify Patterns: This process can be messy and difficult at times, but ultimately very rewarding.
Gather your notes, photos, any artifacts, interviews, mind maps and research. Put them on the WALL.
Extract Key Insights- What are the unexpected things that make you sit up and pay attention? Select Key Information Aggregate Big Thoughts Work at Same Level
Find Themes- What are the commonalities, differences and relationships between pieces of information? Look for categories and buckets Consider the relationship between categories Group and Re-Group Get input from the team
Build a TeamRecruit a Team
-select a diverse group of participants(benefactors and organizers. Gauge interest and respect time.)
-establish a SPACE to work
-create deadlines
Opportunity Identification
Opportunity Identification-Re articulation of a problem or need in a generative, future facing way.
-An opportunity is not a solution. Rather it suggests more than one solution. It defines a space of possibility in which to generate solutions.
-Ask yourself,
HOW MIGHT WE...?
BrainstormBrainstormDefer Judgement
Encourage Wild Ideas
Build on the ideas of others
Stay focused on topic
Be visual
One conversation at a time
Go for quantity.
Prototype
Prototype
BuIlD TO THInK
ROuGH, RAPID, RIGHT
AnSWER quESTIOnS
GET FEEDBACK
ITERATE
participateobserve
interview
draw your jobdraw your job
:Where we’re going
November 4th November 20th December 11th
build a team
opportunity identifi cation
synthesizesynthesizebrainstorm
prototype
DELIVER
-Identify Required Resources
-Create Implementation Plan
-Scope out Financial Sustainability
November 4th November 20th December 11th
CREATE
-Making sense of data
-Identifying Patterns
-Defi ning Opportunities
-Creating Solutions
DELIVER
-Identify Required
Resources
-Create Implemen-
tation Plan
-Scope out Finan-
cial Sustainability
participateobserve
interview
draw your job
build a team
opportunity identifi cation
synthesizebrainstorm
prototype
HEAR
Who to talk to
How to gain empathy
How to capture stories