human centered design

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This is an abridged version of IDEO's recent HCD Toolkit. Some of the information in this presentation are not representative of IDEO's perspective, as it has been translated to fit RISD's Design for Social Entrepreneurship Course- www.de-se.blogspot.com. In collaboration with Gates Foundation and IDE, IDEO created and JUST released a Human Centered Design toolkit. This resource was created to help organizations working with smallholder farmers but can definitely be translated to the work we are doing in class!

TRANSCRIPT

Page 1: Human Centered Design
Page 2: Human Centered Design

Design Challenge:

How can we design a product and or service in partnership with a local organization to increase their social impact?

this challenge will be redefined according to each project

Page 3: Human Centered Design

:Timeline

Page 4: Human Centered Design

participateobserve

interview

draw your job

:We are- HEAR

November 4th

Who to talk to

How to gain empathy

How to capture stories

compare

Page 5: Human Centered Design

observe

putting yourself in someone’s shoes enables you to get beyond what people say to what they think and feel

Page 6: Human Centered Design

interview

Open SpecificGo BroadProbe Deep

Page 7: Human Centered Design

draw your job

:gain insight through reflection

*note- drawing in a group setting might change the results due to peer pressure and feeling the need to meet expectations.

Page 8: Human Centered Design

:Where we’re going

November 4th November 20th December 11th

CREATE

-Making sense of data

-Identifying Patterns

-Defi ning Opportunities

-Creating Solutions

DELIVER

-Identify Required

Resources

-Create Implemen-

tation Plan

-Scope out Finan-

cial Sustainability

Page 9: Human Centered Design

participateobserve

interview

draw your jobdraw your job

:Where we’re going

November 4th November 20th December 11th

build a team

opportunity identifi cation

synthesizebrainstorm

prototype

Page 10: Human Centered Design

synthesize

Identify Patterns: This process can be messy and difficult at times, but ultimately very rewarding.

Gather your notes, photos, any artifacts, interviews, mind maps and research. Put them on the WALL.

Extract Key Insights- What are the unexpected things that make you sit up and pay attention? Select Key Information Aggregate Big Thoughts Work at Same Level

Find Themes- What are the commonalities, differences and relationships between pieces of information? Look for categories and buckets Consider the relationship between categories Group and Re-Group Get input from the team

Page 11: Human Centered Design

Build a TeamRecruit a Team

-select a diverse group of participants(benefactors and organizers. Gauge interest and respect time.)

-establish a SPACE to work

-create deadlines

Page 12: Human Centered Design

Opportunity Identification

Opportunity Identification-Re articulation of a problem or need in a generative, future facing way.

-An opportunity is not a solution. Rather it suggests more than one solution. It defines a space of possibility in which to generate solutions.

-Ask yourself,

HOW MIGHT WE...?

Page 13: Human Centered Design

BrainstormBrainstormDefer Judgement

Encourage Wild Ideas

Build on the ideas of others

Stay focused on topic

Be visual

One conversation at a time

Go for quantity.

Page 14: Human Centered Design

Prototype

Prototype

BuIlD TO THInK

ROuGH, RAPID, RIGHT

AnSWER quESTIOnS

GET FEEDBACK

ITERATE

Page 15: Human Centered Design

participateobserve

interview

draw your jobdraw your job

:Where we’re going

November 4th November 20th December 11th

build a team

opportunity identifi cation

synthesizesynthesizebrainstorm

prototype

DELIVER

-Identify Required Resources

-Create Implementation Plan

-Scope out Financial Sustainability

Page 16: Human Centered Design

November 4th November 20th December 11th

CREATE

-Making sense of data

-Identifying Patterns

-Defi ning Opportunities

-Creating Solutions

DELIVER

-Identify Required

Resources

-Create Implemen-

tation Plan

-Scope out Finan-

cial Sustainability

participateobserve

interview

draw your job

build a team

opportunity identifi cation

synthesizebrainstorm

prototype

HEAR

Who to talk to

How to gain empathy

How to capture stories