human behavior theories for website design

19
Human Behavior Theories For Website Design DHEERAJ PULAVARTHY

Upload: pulavarthy-dheeraj

Post on 03-Dec-2014

540 views

Category:

Business


0 download

DESCRIPTION

This Presentation talks about the importance of the human behavior theories while designing a website for commercial purpose.Psychology plays an important role for designing an website.Whether the influence is subliminal or explicit, and whether you leverage common trends and conditions, understanding the experience of the audience and their perception of your web design gives you a great advantage.There is no better approach for improving your design than gaining a better understanding of the people you are designing for. There is little practicality in dissecting every psychological principle relevant to design,but understanding a handful of key concepts can be a powerful gateway into designing with psychology in mind.

TRANSCRIPT

  • 1. Human Behavior Theories For Website Design DHEERAJ PULAVARTHY

2. Why website is important for a business? 3. Critical Role of a Website in Business 4. Why we have to understand Human Psychology while designing a website 5. Maslows Hierarchy of Needs Theory 6. Maslow Theory for Website Design 7. Gestalt Psychology Similarity Continuation ClosureAnomaly. 8. Gestalt Psychology for Website Design 9. Conditioning Models 10. Conditioning Models for Website Design 11. Attractiveness Bias 12. Attractiveness Bias for Website Design 13. Psychological triggers for website design 14. Social Influence 15. Social Influence for Website Design 16. Selective Disregard & Change Blindness 17. Selective Disregard & Change Blindness in Website Design 18. Conclusion