Human Agency: Discover Ireland Digital campaign

Download Human Agency: Discover Ireland Digital campaign

Post on 18-Dec-2014

192 views

Category:

Career

2 download

Embed Size (px)

DESCRIPTION

Advertising campaign including digital executions for Discover Ireland, the Irish tourist board developed by 'Human' agency of which i was the brand strategist

TRANSCRIPT

<ul><li> 1. WE ARE </li> <li> 2. HUMAN &amp; Filte IrelandBringing Ireland to Life </li> <li> 3. OBJECTIVESEncourage people in Ireland to book a domesticholiday in 2013.Encourage people to use discoverireland.ie.Retain some continuity with The Fun StartsHere campaign.Embrace the year of The Gathering. </li> <li> 4. RESEARCH </li> <li> 5. Encourage those who take shortbreaks to take longer breaks </li> <li> 6. Facilitate online conversations about going onholiday in Ireland </li> <li> 7. ge pe ople toE ncoura olidays value Irish h </li> <li> 8. The Irish will ultimately embraceThe Gathering once the buzzstarts because that is what we do </li> <li> 9. STRATEGY </li> <li> 10. THE BIG IDEA </li> <li> 11. TV &amp; CINEMA </li> <li> 12. RADIO </li> <li> 13. OUTDOOR &amp; PRESS #WeAreHere2013 </li> <li> 14. MEDIA RATIONALE </li> <li> 15. DIGITAL JOURNEY </li> <li> 16. SUMMARY </li> <li> 17. Press 6% OOH 13% TV 28%Digital 13% 3.4m Cinema Radio 17% 23% </li> <li> 18. Thank Youhuman-creativeagency.tumblr.com </li> </ul>

Recommended

View more >