huma brand and logo intoduction
DESCRIPTION
TRANSCRIPT
Brand Introduction Fall 2012 Brand design by EM Design Brand strategy and art direc2on by Imprint Advisors Project Management by HUMA VP Communications
Harvard University Muslim Alumni Personae
Dr. Ezzedine the Elder 66 (GSAS 75), Atlanta Professor of Literature Sunni, Syrian-born
Parvez & Cathy the Power Couple 40 (FAS 93/ HBS 99), Dubai Partner, McKinsey & Co Sunni, Indian-born, US-raised
36 (NYU 97/ NYU Law 01), Dubai Associate, King & Spalding Sunni convert, US-born Caucasian
Munira the Med Student 25 (FAS 09), San Francisco UCSF School of Medicine Shi’I, US-born South Asian
Umar the Undergrad 19 (FAS 14), Detroit Harvard College Sunni, US-born African-American
2
Harvard University Muslim Alumni Symbol
+ =
3
4
Harvard University Muslim Alumni Horizontal Logo
5
Harvard University Muslim Alumni Vertical Logo
Harvard University Muslim Alumni Visual Landscape
6
Harvard University Muslim Alumni Mood Board
7
Autumn
RGB 255:177:35 CMYK 0:36:89:0
Mather Light
RGB 89:89:89 CMYK 59:49:48:41
Mather Dark
RGB 217:217:217 CMYK 17:12:13:0
Sever
RGB 244:111:66 CMYK 0:67:75:0
Crimson
RGB 178:13:53 CMYK 20:98:76:11
Crimson Light
RGB 242:80:119 CMYK 20:98:76:11
Sever Light
RGB 245:121:77 CMYK 0:67:75:0
Mather
RGB 89:89:89 CMYK 59:49:48:41
Autumn Light
RGB 255:177:35 CMYK 0:36:89:0
Harvard University Muslim Alumni Proposed Color Palette v3, 2012.10.15
8
Harvard University Muslim Alumni Illustrative Applications
9
Harvard University Muslim Alumni Illustrative Applications
10
Harvard University Muslim Alumni Illustrative Applications
11
Harvard University Muslim Alumni Illustrative Applications
12