hum110 wake tech week 2 tech goes to market 3
TRANSCRIPT
Technology and Society
Technology and Society
Week 2Processes
Go To Market
Week 2Processes
Go To Market
What came first the gadget or the need?
What came first the gadget or the need?
Nathan Rosenberg:Nathan Rosenberg:
"The idea that an invention reaches a"The idea that an invention reaches astage of commercial profitability first andstage of commercial profitability first andis then "introduced" is, as a matter of fact,is then "introduced" is, as a matter of fact,simple minded. It is during a (frequently protracted) simple minded. It is during a (frequently protracted) shakedown period in its early introduction that it shakedown period in its early introduction that it becomes obviously worthwhile to bother making the becomes obviously worthwhile to bother making the improvements."improvements."
Products before Their Time
Products before Their Time
The New York World's Fair of 1964-65: The picture phone
The Sinclair hand-held computer
The leading edge/bleeding edge
Vaporware, market research and usability testing
What came first the internet or the e-conomy?
Who Does Pure Research?
Who Does Pure Research?
Government Agencies (Like NASA)
Universities Industry
Edward Deming and the Japanese Economic BoomEdward Deming and the
Japanese Economic Boom
Deming's Tools:Deming's Tools:
Deming’s Fourteen Principles
Deming’s Fourteen Principles
1. Create constancy of purpose. 2. Adopt the new philosophy. 3. Cease dependence on inspection to achieve quality. 4. End the practice of awarding business on the basis of price tag. 5. Improve constantly and forever. 6. Institute training on the job. 7. Institute leadership. 8. Drive out fear. 9. Break down barriers between departments. 10. Eliminate slogans that ask for zero defects and more productivity. 11a. Eliminate work standards (quotas) on the factory floor. Substitute leadership. 11b. Eliminate management by objective. 12a. Remove barriers that rob the hourly worker of his right to pride of
workmanship. The responsibility of supervisors must be changed from sheer numbers to quality.
12b. Remove barriers that rob people in management and in engineering of their right to pride in workmanship.
13. Institute a vigorous program of education and self-improvement. 14. Put everybody to work to accomplish the transformation.
Deming’s Practices in Japan Today
Deming’s Practices in Japan Today
The Hardware & Software of Shoe
Design
The Hardware & Software of Shoe
Design