hum do it yourself
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HUM the Avant-Gard Twist of Arts & CraftsTRANSCRIPT
The Avant-Garde Twist of Arts & Crafts
artisan projects that redefine theuse of found objects with a newpurpose, in a society reigned bymass production.
With the objective ofpromoting independent creation,
cultural exchange andopening a realm for discussion andexhibition, we've prepared aprogram for a two-day event basedin Monterrey, Mexico. HUMoffers workshops, round tables andconferences that showcase the mostavant-garde proposals of indiedesign all of them central to theHUM mindset (DIY, bricolage).
HUM/DIY, the avant-garde twistof Arts & Crafts
Some time ago, when inMexico we heard the word “craft”,the semantics immediately madeus think of pieces with cultural orreligious tradition that were relatedto “Sacred Art” or to indigenoushandicrafts. Nonetheless, in a timein which visuality has transcendedthe artistic scene to proliferate by
m e a n s o f s t y l i z edconsumer objects andgraphic design in the mass media,everyday more designers, artistsand artisans seem to resist thestandardized aesthetic that leadsto mass consumerism with thec r e a t i o n o f u n i q u e
h a n d m a d e p i e c e sconfronting the paradox of beinga consumer object yet “authentic”.
We’ve observed even in thelocal scene, how the number ofdesigners and independent artistshas g rown exponent ia l l y,generating hybrid products:supermarket bags, designed andcustomized as an environmentalistcampaign; book objects that mixplastic and literary disciplines;
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As part of the fair, we’vescheduled a conference and aworkshop by Levine, as well as theMexican premiere of her
documentary “HandmadeNation”. We also have theparticipation of Mexican designersin workshops and round tablesta lking about sustainable,independent and counterculturaldesign.
The phenomenon of
DIY in Mexico is just a part ofa series of events around the world that has propagated not just informal art and design situationslike fairs, exhibits and showcases;it’s also a passion deeply installedstreetwise towards re-using,decorating and stylizing.
Fay the L e v ine i s afilmmaker, author, independentcurator and creative director. Bornin the United States, she dedicatesgreat part of her work todocumenting the DIY movementin all of its variants, but mainly asa new face of the arts, design andlifestyle that rise upon the fusionbetween traditional techniques ofplastic arts with the punk based
philosophy of doing ityourself.
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Also, HUM will reunite theyoung talents from Monterrey thatform part of an artistic voice thatwants to be listened, and whoseknowledge and experience willleave a legacy that’ll form part of
a cultural heritage.
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About HUM
Monterrey is an industrialand business minded city, wherethe cultural standard as well as the
cultural demand is sethigh, since it’s a city that has been
boosting artistic activityand seeks to consolidate itself as aplace where art and tourism meet.
HUM do it yourself, is anevent that has as an objective ofpromoting and spreading thisculture that seems to be on the rise,and present it as a way to introducenew talents to the local scene, withcollaborations of national and
international talent. It showsan enrichment within the new artand design, showing an authenticmanufacturing process, as well asthe quality of the final result.
Of millenary antiquity, thecultural heritage of Mexico City
c on t a i n s significantsamples of diverse culturesthat have happened through timein its territory, deriving off of it
great richness in artisan,pictorial and artistic quality.
Mexico City distinguishesitself for being host to varied
m u l t i c u l t u r a lexpressions, making it oneof the top cities in the world witha great number of habitants withdifferent nationalities.
HUM do it yourself, looksfor stages that support the new
creativity as well as platformst h a t d r i v e t h e y o u n g ,multidisciplinary talent that are in
a cons tant inventivesearch.
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About HUM
16.30ROUND TABLE:Design&SocialNetworks(Vino en Tetrapak*, Quiero Posh*,Cecy Meade*, Awake Co.*)
17.00WORKSHOP:CharacterCreation by CecyMeade*
19.00SCREENING:HandmadeNation*
21.30DINNER
Oct 30
16.00CRAFT FAIR/SHOWROOM
22.00PARTY
Oct 29
9.00CONFERENCE:Found by Mecha*
10.30ROUND TABLE:AlternativePublications(Page, Nylon*, Vice, Celeste)
11. 00ROUND TABLE:AntiFashion(Taquito Jocoque*, Yummy Trash*,Te Amo)
11. 30ROUND TABLE:IndieDesign(Dear Deer, Miguel MelagrejoDesign*, Mumedi)
12.00WORKSHOP: by Fathye Levine*
13.30SUPPER
15.00CONFERENCE:HandmadeNation by FaytheLevine*
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15.00CONFERENCE:HandmadeNation by FaytheLevine*
16.30ROUND TABLE:Design&SocialNetworks(Vino en Tetrapak*, Quiero Posh*,Cecy Meade*, Awake Co.*)
17.00WORKSHOP:CharacterCreation by CecyMeade*
19.00SCREENING:HandmadeNation*
21.30DINNER
Nov 4
16.00CRAFT FAIR/SHOWROOM
22.00PARTY
Nov 3
9.00CONFERENCE:Found by Mecha*
10.30ROUND TABLE:AlternativePublications(Page, Nylon*, Vice, Celeste)
11. 00ROUND TABLE:AntiFashion(Taquito Jocoque*, Yummy Trash*,Te Amo)
11. 30ROUND TABLE:IndieDesign(Dear Deer, Miguel MelagrejoDesign*, Mumedi)
12.00WORKSHOP: by Fathye Levine*
13.30SUPPER
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Faythe Levine*http://handmadenationmovie.com
Faythe Levine is a filmmaker, author, independentcurator and creative director. Right now, she findsherself documenting the emerging scene of the DIYand the new wave of arts, crafts and design.
Mecha*http://www.hellomecha.com
Also known as Mecha, industrial and fashiondesigner Metztli Mancilla is as young asexperimented in the Mexican fashion scene.
Miguel Melagrejo*http://migmel.com
Hi, my name is Miguel Melagrejo… I’m a Mexicanindustrial designer, right now working as afreelancer and as head of new projects in Diacril.
Nylon*http://www.nylonmag.com.mx
Nylon is a trend magazine that mainly talks aboutfashion, beauty, music and lots of pop culture. Italso organizes the coolest parties in Mexico, theyhave a blog and Nylon TV so you can keep up todate.
Awake Co.*http://www.awakeco.netAwake Co. is an art platform used to carry andspread messages and information regardingdifferent subjects like technology, design, and wellbeing. Awake Co. serves also as a filter that seekssources of thought that influence positively on peoplethat want to achieve changes. We are open andexposed to feelings and a mental awakening.
Cecy Meade*http://www.cecymeade.comI was born in México in the city of Monterrey butright now i live in Saltillo(in México too). At thismoment I’m working as a freelance illustrator andmaking personal projects. I love to create charactersand make up stories about them. I get inspired bymany many things mainly by music.
Dear Deerhttp://www.deardeer.com.mxDear Deer presents a contemporary platform inwhich artists and crafters alike may share theirideas and way of thinking. It provides a galleryfor emerging artists with fresh and inventiveproposals and a separate floor devoted entirely topresenting and selling innovative and originalwork be it a shirt, a song, a photograph, or athought. Intended as a playful environment thatshowcases local and international contemporarycultural rescue.
* confirmed
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Vicehttp://www.viceland.com/mx
Sometimes it’s hard to say what we are about tosay, but here it goes: Vice is the coolest magazinein the world! Ufff! In fact, it feels really good sayingit out loud. It’s a magazine with the newest arttendencies, music, lifestyle and with simultaneouseditions from Tokyo and New York.
Vino en Tetrapak*http://www.vinoentetrapak.com/
It’s a design studio that specializes in industrialdesign, functional art, furniture design, stage design,photography, painting, illustration, editorial designand object manipulation.
Yummy Trash*[email protected]
Presented by it’s designers Asael Medellín andVictoria Velarde, their talent doesn’t stop atelaborating fashion clothes, they also createaccessories, shoes, vintage fashion and prêt a porter.With Yummy Trash and Lord Leopard every girlturns deliciously beautiful.
Pagehttp://www.pagethemagazine.comPage is a magazine that talks about new and classictopics, some of them subjectively and some completelydown to earth. They try to understand their reader,give them the best. The magazine documents,exhibits and showcases the lifestyle of their audience.All topics share an angle: design and aesthetics.
Quiero Posh*http://www.quieroposh.comPosh is pure eye candy and yummy for the senses.It’s a design project that tries to transmit theimportance of aesthetics through a visually strikingand conceptual product. It’s object of desire, lifestyleand patron of the arts. It’s part of a collective ofMexican talent and collaborates with artists inevents that promote culture and good taste. Thefashionista concept of Posh lets it unveil thelaunching of its collections seasonally, as fashionstates.
TaquitoJocoque*http://www.myspace.com/taquitojocoqueTaquitoJocoque are Julio, Roxylove and Augustoand we work with different techniques and projects.
Te Amohttp://www.teamo.nameBrand that wants to create a lifestyle where whowears it has no fear and knows fashion as much asthey know themselves. Te Amo transmits theuniqueness of concept creation as well as the physicalcreation of each collection. That’s why Rafa andRoberto believe above all thing in designing andmaking pieces with love: cute pieces withpersonality.
* confirmed
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Advertising and publicity ofHUM will be through the supportof different media:
Social Networks (Facebook,Twitter, Myspace)
Print (Magazines, Newspapers,Posters, Flyers, T.shirts, Souvenirs,Postcards)
Alternative Media (Blogs, Radio,Podcasts, City Guides)
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Contact HUM is aimed towardsthe emerging culture of DIY inNorth America that enjoys notonly handmade pieces, but is alsofond of the philosophy and politicsinherent to the concepts ofrecycling and do it yourself objects.
The event seeks the attention ofyoung, curious, modern, cult, liberalpeople interested in handmadeproduction, as well as ecologic andorganic products, in an age range
between 18 and 39 yearsold.
The idea of HUM is toboost the event by means of its
f r e s h / h i p / w e l ldesigned identity, to
encourage a dialogue aboutthe arts and the do it yourselfculture between the attendees.
HUM monterreymail:[email protected]
blog:http://hagaloustedmismo.tumblr.com/
myspace:http://www.myspace.com/humhagaloustedmismo
facebook:hum monterrey
tel:044.811.0488523 mirtha044.811.5274459 violetta
HUM monterrey
HUM méxico
About HUM
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