hult marketing club meeting: guerilla marketing 06.02.11
DESCRIPTION
Hult marketing Club Meeting on Guerilla Marketing on Thursday 06.02.11TRANSCRIPT
Hult Marketing Club
Guerilla Marketing
What is Guerilla Marketing?
“Unconventional marketing intended to get maximum results from minimal resources”
Jay Conrad
Let’s look at case studies
Why is it different from other forms of marketing?
Why were they effective?Absolut
Nike
Ikea
Libresse
Super Glue
Levis
SIXT
Volkswagen
Recommendations
• Utilize Social Networking Sites
• Create “Free” Campaigns
• Partner With Locals
• Enlist Member Participation
• Speak Up
Conclusions
“get your business’s name in front of as many people as possible in nontraditional, unexpected ways so that when individuals are thinking of a service, yours will be the one they think of first”
Announcements
Next meeting in two weeks on “Social Media Monitoring and tools”
Join us for Mobile Marketing event on June 27th with Nokia and Grapple Mobile
Like our Facebook Page!