Presentation Submitted by :-

Shalvi Mahawal (12bba017)Ramandeep Kaur (14Mba017)

Neha Gupta (14Mba008)

ABOUT UNILEVER: Unilever has been in business since the

1880s. HUL was established in 1933 as Lever

Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.

• HUL is an Indian consumer goods company based in Mumbai, Maharashtra.

• It is owned by Anglo-Dutch company Unilever which owns a 51.51% controlling share in HUL as of March 2015 and is the holding company of HUL..

• HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

• It is headquartered in Mumbai, India and employs over 18,000 workers, whilst also indirectly helping to facilitate the employment of over 65,000 people.[4] The company was renamed in June 2007 as "Hindustan Unilever Limited"

Type: public Traded asBSE: 500696

BSE SENSEX Constituent Industry: Consumer goods Founded:1932 Headquarters: Mumbai, Mahara

shtra, India

Key people: Harish Manwani (Chairman), Sanjiv Mehta (CEO and MD)[1]

Products: Foods, beverages, cleaning agents personal care products and water purifiers.

Revenue's 30,170 cores (2014-15)

Net income:Rs 4,315 cores (2014-15)

Number of employees:18,000 (2014)

ParentUnilever:(67%) Websitewww.hul.co.in

VISION : “Unilever is a unique company, with a proud history and a bright future. They have ambitious plans for sustainable growth and an intense sense of social purpose”• Work to create a better future everyday.• Purpose is to make sustainable living commonplace; and providing

brands and services that help people to feel good, look good, and get more out of life.

• Inspire people to take small everyday actions that can add up to a big difference to the world.

• In 2009, HUL launched The Compass –strategy for Sustainable Growth. It sets out our clear and compelling vision to double the size of the business, while reducing the environmental footprint and increasing our positive social impact and gives life to our determination of building a sustainable business for the long term.

MISSION..:-

“ TO ADD VITALITY TO LIFE…”

• India's largest Fast Moving Consumer Goods company with 100 factories across India.

BRANDS:

“HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products.”

STRATEGY:They’ve built a strategy which helps to achieve their purpose of making sustainable living commonplace; aims to double the size of their business whilst reducing the environmental footprint and increasing their positive social impact.

BUSINESS MODEL:

STRATEGIC FOCUS:

Increase the positive social impact.

strate

gic vision:

Personal care

Home care

Food & refreshments

Emerging markets

strategic

choices

UNILEVER SUSTAINABLE LIVING PLANstates that…

“how they will achieve sustainable growth by improving the health and well-being of more than a billion people, reducing the environmental footprint of the making and use of our products,

and enhancing the livelihoods of millions of people across our value chain.”

Earning per share

Dividends

Financial growth mod

el

Talent

Sustainability

Key risk

s

SWOT ANALYSIS..:-STRENGTHS:- strong positions in

most of the categories of its presence

Innovative aspects. Solid base of the

company. Healthy shareholder's

return. Presence of

established network of distribution in both urban & rural areas.

WEAKNESS:- Strong competitors

and availability of substitute.

Low exports level. High price of some

products. High advertising

cost. 49% of HUL sales

comes from detergent and personal care.

OPPORTUNITIES:-

Changes in rural India's sources of income.

Increasing consumer aspirations.

Large domestic market-over a billion population.

Increase in market share price.

Changing lifestyles and rise in income levels.

Consumer expenditure in food sector rose by 13%.

THREATS:- Rural income is still dependent on

agriculture and in turn monsoons.

Stiff competition from local as well as MNC’s players.

Mimic of brands.

Temporary slowdown in the economy can have an impact on FMCG industry.

Receding pricing power.

Marketing strategies of HUL for urban area :Adopted Total Productive

Maintenance(TPM) to meet zero error, zero loss.

Focuses on short supply chain for distribution.

To meet the every needs of people everywhere.

Also uses Direct selling channel, franchisee to reach everyone e.g. Aviance, Ayush.

Build segments & market for the future where Unilever has strong expertise.

Marketing strategies of HUL for rural area :• For long term benefits, HUL started Project

Streamline in 1997.• Appointed 6000 Sub-stockists that directly covers

about 50,000 villages & 250 million customers.• Integrate Economic, Environment & Social objectives

with Business agenda.• Project Shakti, partnership with Self help groups of

Rural women & covers 5000 villages in 52 districts in different states.

• Market leader Hindustan Unilever (HUL) is setting up 14 new consumer clusters as part of an aggressive initiative to drive growth across smaller but fast-growing markets cross India. Rural markets contribute to 55% of the total FMCG consumption in India.

CORPORATE SOCIAL RESPONSIBILITY :•Providing education on health and hygiene.•Women empowerment•Water management.•Rehabilitation of special or underprivileged children.•Care for the destitute and HIV-positive.•Rural development.•Plays active role in natural calamities

Several projects has been started up by the HUL for sustainable growth and development…

LIFEBUOY SWASTHIYA CHETNA: health & hygiene.

SHAKTI: empowerment of women through micro-economic enterprise opportunities.

YASHODADHAM: relief & reconstruction in Gujarat's Kutch district.

AASHA DAAN: happy home actively supported by HUL.

THANK YOU….