hugo stevens

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Starting Up @ MX So you really want to start a startup? Startups in real life – Ideas – Founders - Product & Marketing – Environment - Funding

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Page 1: Hugo Stevens

Starting Up @ MX

So you really want to start a startup?

Startups in real life – Ideas – Founders - Product & Marketing – Environment - Funding

Page 2: Hugo Stevens

Startups in Real Life

Startups are big companies (they just start out small)

Page 3: Hugo Stevens

Startups in Real Life

“Real entrepreneurship is boring” – Eric Ries

Page 4: Hugo Stevens

Startups in Real Life

You have be willing to fail (statistically, you will fail) (and it’s ok)

Page 5: Hugo Stevens

Ideas

Look outside of tech

Page 6: Hugo Stevens

Ideas

Mexico is full of interesting problems to solve

Page 7: Hugo Stevens

Founders

“The best founders are obsessed with the problem they are trying to solve”

Fred Wilson

Page 8: Hugo Stevens

Founders

“The problem isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.”

– Steve Jobs (circa 2000)

Page 9: Hugo Stevens

Founders

“You have to look at the guy next to you and see a guy who’s going to go that inch

with you” - Tony D'Amato

Page 10: Hugo Stevens

Product & Marketing

“Nail it, then Scale it” – Paul Ahlstrom

Page 11: Hugo Stevens

Product & Marketing

No product* sells itself *except the cure for cancer, etc.

Page 12: Hugo Stevens

Product & Marketing

Marketing is (mostly) a process

Page 13: Hugo Stevens

Product & Marketing

“We have a strategic plan – it’s called doing things” – Herb Kelleher

Page 14: Hugo Stevens

Product & Marketing

“Your product is NOT the product” – Ash Maurya

Page 15: Hugo Stevens

Product & Marketing

Runway = # of experiments left

Page 16: Hugo Stevens

Environment

Startups are a team sport – surround yourself with crazies

Page 17: Hugo Stevens

Environment

Today anyone* can start a startup in Mexico

*(who is willing to try, fail, learn, and try again and so on)

Page 18: Hugo Stevens

Funding

Money is not enough – Would you still want your investors on your team (even

if no $)?

Page 19: Hugo Stevens

Funding

“A scalable startup ecosystem takes equal parts of risk, greed, vision and obscene financial returns.

Governments can help, but then they need to get out of the way.” – Steve Blank

Page 20: Hugo Stevens

Final Words

“Would you rather sell sugared water or a chance to change the world?”

Steve Jobs @hugostevens StartupFactory.mx hugostevens.net