Strategy?

Webinar

Successful

Secrets to a

3rd

Marketers rank webinars as their 3rd most effective content marketing tactic. *2013 CMI/Marketing Profs study

61%

61% of marketers feel webinars are an effective content marketing tactic.*2013 CMI/Marketing Profs study

Sibley

Amanda

Co-Marketing Manager

@HubSpot @AmandaSibley #webinarsuccess

Hess

Brandon

Inbound Marketing Manager

Strategy?

@readytalk @brandonhess #webinarsuccess

Plan your webinar content, promotion, follow-up & reuse 6 to 8 weeks ahead of time. #webinarsecrets

AheadPlan

#webinarsuccess

The average webinar requires 15 to 30 hours of work, minimum. #webinarsecrets

AheadPlan

#webinarsuccess

Task Timing

Develop project plan 6 to 8 weeks prior

Finalize topic, title, abstract and speakers 6 weeks prior

Setup registration page 4 to 6 weeks prior

Begin ongoing promotion 4 to 6 weeks prior

Send email invites 15 days prior.

Draft slides 2 weeks prior

Full rehearsal and event dry-run 1 week prior

Final slides 2 to 3 days prior

Send reminders 2 days prior

Pre-conference with speakers 30 minutes prior

Edit recording Within 24 hours after

Send follow-up emails and begin sales outreach Within 24 hours after

Promote on-demand recording Ongoing

No Need to Copy This.This Webinar Project Plan will be sent to all attendees.

ExampleWebinarProject Plan

#webinarsuccess

A well targeted webinar audience is an engaged webinar audience. #webinarsecrets

AudienceTarget

#webinarsuccess

Strategy?

Advice

Actionable

#webinarsuccess

Content

Authentic

Create

#webinarsuccess

Strategy?

RecycleReuse &

Webinar

Video

eBook

#webinarsuccess

RecycleReuse

Online VideoYoutube.Vimeo.Embeddable.

#webinarsuccess

RecycleReuse

SlidesharePro AccountForms, Analytics & APIs.Embeddable.

#webinarsuccess

Strategy?

RecycleReuse

DownloadableEbooks & Guides.Transcripts (SEO).Whitepapers.

#webinarsuccess

RecycleReuse

Blog ContentWebinar Blog series.Webinar Recording.Speaker(s) post.

#webinarsuccess

Strategy?

QuestionPoll

Clever Poll Question is Asked On This Slide.

How many movies has Nicolas Cage been in?

• 10.• 100.• Too many.• Not enough.• National Treasure

deserved an Oscar Nomination.

#webinarsuccess

1hour

Your audience, on average, is willing to give you an hour. Make it worth their time.

Sweet

Short &

Keep it

#webinarsuccess

Audience

Engageyour

#webinarsuccess

60X

Fast

Follow-up

Contacting webinar leads within 1 hour equates to 60x higher conversion rates. #webinarsuccess

#webinarsuccess

#webinarsuccess

Webinar

Record

Practices

Best

Recording

Edit your recorded webinars. 60% of online video views click away in the first 120 seconds. #webinarsuccess

#webinarsuccess

#webinarsuccess

CTA

Actionable

Strategy?

Questions & Answers

Enter your Questions into your Chat Window.

#webinarsuccess