THE INTERNS ARE TAKING OVER THE HUB

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AGENT:

CODENAME:

MISSION:

JOE  KEDANIS

NOBODY

SPORTS  MARKETING    TAKEDOWN

AGENT  EXPERIENCE:I’m  from  Indianapolis  and  made  my  way  to  Martin  Williams  by  way  of  Murray  State  University  and  the  Omnicom  internship  program.  I’m  currently  pursuing  a  degree  in  marketing  and  am  on  track  to  graduate  in  the  fall  of  2016.  I’m  a  former  collegiate  soccer  player,  the  old  bones  couldn’t  take  it  anymore.  I  enjoy  food  trucks,  mountain  biking,  kayaking,  and  binge-­‐watching  Netflix.  Anyone  that  says  binge-­‐watching  Netflix  isn’t  a  skill  hasn't    truly  binge-­‐watched.

“The HUB” is a non-promotional publication of Martin Williams Advertising. No reproduction or unauthorized use of “The HUB” is permitted without the express written consent of Martin Williams, Inc., Martin Williams, Inc. is not responsible for any errors or omissions in the content of this publication and shall have no liability for damages of any kind arising out of information contained in it. All brands, images and logos mentioned are copyrights and/or trademarks of their respective companies.

MORE WAYS TO SPONSOR GROWING IMPORTANCE OF FEMALE SPORTS FANS TO MARKETERS

GO SOCIAL TO UP BRAND ENGAGEMENT

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Female sports fans have long been neglected by marketers but this is starting to change as their numbers (and purchasing power) increases. According to MINTEL: • 43% of sports fans are women • 56% of women are sports fans • 50% of female fans access sports related content online

Social media allows fans to interact with their favorite teams and athletes in ways like never before, giving way to new advertising opportunities for brands. Consider:

• 73% of sports fans use Facebook to discuss sports; however, on game day Twitter is used 1.5 times as much as Facebook

• 80% of sports fans who like or follow a brand are willing to share branded content, buy goods and/or engage in social posts

SPORTS  MARKETING: THREE  THINGS  YOU  NEED  TO  SCORE08/14/15

Sponsorship has gone well beyond a logo on a jersey or the top of the stadium in the rapidly changing world of sports marketing. Twists on traditional sponsorships include:

• 360 sponsorships The Coke Zero Social Arena allows fans to interact with the stadium environment both in real-time while at a game or online

• Intimate parties Absolut vodka sponsored viewing parties at local bars for fans of the Chicago Blackhawks

• Going PreGame Companies are sponsoring pregame and postgame highlights, e.g., Allstate Good Hands Play of the Game

http://www.sportsbusinessdaily.com/Journal/Issues/2014/10/13/Research-and-Ratings.aspx

• Shows their favorite team- 56% • Support a charity/cause supported by the team - 43% • Offers a contest where they can win a prize related to

the sport - 43%

• Alexandra Morgan in “Soccer Ball” for Bridgestone

• Danica Patrick for Go Daddy • Misty Copeland in “I Will What I

Want” for Under Armour • #LikeAGirl for Always • “Better for it” by Nike

Female athletes of all abilities are trending in ad campaigns:

% of sports fans motivated to like or follow a brand that: