J U N E 2 0 1 6TODAY THE AVERAGE VIEWER USES MULTIPLE TV SOURCES. WHICH PLATFORMS THEY USE MAY BE LESS IMPORTANT THAN WHICH THEY USE FIRST, AND MOST OFTEN.

FOR THE FIRST TIME, THE MAJORITY OF VIEWERS WITH BROADBAND SUBSCRIBE TO BOTH PAY TV AND AT LEAST ONE SVOD

DECODINGTHE DEFAULT

Have a subscription to pay TV

HAVE MVPDAND SVOD

87% Subscribe to at least one SVOD 66%

MVPDONLY

SVODONLY

NEITHER

% OF ALL VIEWERS THAT HAVE

56% 31% 10% 3%

ITʼS NOW TYPICAL FOR VIEWERS TO USE MULTIPLE SVODS IN TANDEM

AMAZON AND HULU ARE GAINING USERS…

% OF ALL VIEWERS THAT USE: AMONG USERS OF EACH PLATFORM…

…BUT BOTH ARE ALMOST ALWAYS USEDIN CONJUNCTION WITH NETFLIX

54% 46%

USE NETFLIX ONLY ALSO USE HULU AND/OR AMAZON

17% 83%

USE AMAZON ONLY ALSO USE NETFLIX

7% 93%USE HULU ONLY ALSO USE NETFLIX

57%

24%

13%

LIVE TV HAS THE HIGHEST USAGE, AND IS ALSO THEMOST COMMON DEFAULT

...EVEN AMONG YOUNG VIEWERS AND NETFLIX SUBSCRIBERS

LIVE TV VOD DVR

% that use each TV source % of users who say it is their default

87%

55%

63% 57% 54% 13%

38%

49%

64%

WHICH OF THESE SOURCES IS YOURDEFAULT SOURCE FOR TV SHOWS?

LIVE TV AGE 18-34

AGE 35-54

AGE 55+

27%

12%

3%

48%

39%

WHICH OF THESE SOURCES IS YOUR DEFAULT SOURCE FOR TV SHOWS?

LIVE TV

DVR

ALL RESPONDENTS

SUBSCRIBERS

15%

27%

15%

14%

3% 27% 32% 26%

NETFLIX USERS DON'T CUT THE CORD--BUT THEY'REMORE LIKELY TO CUT CHANNELS

LIVE TV

DVR

25%

26%

20%

59%

43%

32%

HAVE YOU ADDED OR CUT BACK ON THE CHANNELS YOU PAY FOR IN THE PAST YEAR?

Among those who have made changes to pay TV package in past year

CU

T B

AC

K AD

DED

DEFAULT SOURCE IS:

Download more datafrom this study at

www.hubresearchllc.com

A survey of 1217 TV consumers…Age 16-74

Watch at least 5 hours of TV per weekHave broadband at home

Data collection completed June 2016