HUAWEI TECHNOLOGIES CO., LTD.

www.huawei.com

Huawei CaaS Monetize Your Network Capabilities

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Page 2 Huawei Confidential

Our Journey Huawei CaaS Monetize Your Network Capabilities

Challenges Ahead with intensive competition from non-Telco services, a new way is required

Enable Endless Possibilities with CaaS

widen user base with SDK & API start easily with Huawei Consulting & Operation services

scale your business mix & match cross domain capabilities

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Page 3 Huawei Confidential

Non-Telco Services are Evolving Fast & Disrupting Ecosystem Our Processes are Too Rigid and Slow

TTM with Open API Ecosystems: On average over 200 new

applications per day

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Page 4 Huawei Confidential

Telco: Significant Cost to Fail Get Everyone in a Room for a Single Telco Service

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Page 5 Huawei Confidential

CaaS: Monetize Your Network Capabilities Enablement Through Open Capabilities - More Users & Better Apps

more users

better apps

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Page 6 Huawei Confidential

Stepwise Approach to Release Capabilities with Different Strategies Start from Core Value: Communications Capabilities

Telephony: SMS, WAP Push, Location

SMS, MMS, Authentication

Make & Receive Calls, Conferences, IVR

Payment, Device Capabilities, Digital Signature

SMS, MMS, OTT (Twitter; Facebook), Across Telco

Cloud: Computing & Storage, Identity & Content Mgt

Personalization & Content Monetization

Enterprise Market (eHealth)

Core Value

1

Industry Capability Mesh-up

2

Open Innovation

3

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Page 7 Huawei Confidential

AT&T: Trusted Communications Enabling Home Automation Be Enabler - Build their own Ecosystem with OEM, Industry Players, Partners

AT&T Trusted Communications

Enablement

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Page 8 Huawei Confidential

Challenges Ahead

Long TTM Significant Cost to Fail

Short of New Market Understanding Lack of Partnership

and more

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Page 9 Huawei Confidential

Our Journey Huawei CaaS Monetize Your Network Capabilities

Challenges Ahead with intensive competition from non-Telco services, a new way is required

Enable Endless Possibilities with CaaS

widen user base with SDK & API start easily with Huawei Consulting & Operation services

scale your business mix & match cross domain capabilities

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Page 10 Huawei Confidential

Huawei Key Differentiators Monetize Your Network Capabilities

Start Easily

0 network impact for carrier 0 learning cost for developer ready-to-go ecosystem

Widen User Base

unique downward openness - SDK E2E voice/video QOS assurance comprehensive platform support (Android, IOS, Windows, Linux, WebRTC)

Scale Your Business

off-the-shelf abundant enablers: call control, Interaction, text-2-speech, speech-2-text, voice/video/data conference, recording, SMS, IM, presence

plug-n-play any new enablers automatic management of developer & apps

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Page 11 Huawei Confidential

Huawei E2E CaaS Solution Monetize Your Network Capabilities

AS

IMS Core

CaaS Management Platform

common web interfaces e.g. SOAP, RESTful, XML, CDR

SIP over Gm interface

Conference Voice/IVR RCS

BW Control (PCRF)

ENUM I/P/S CSCF

HSS

CaaS SDK Voice/Video Contacts IM/File

Conference Others Presence

OSS/BSS

SPG

NMS

CCF

OMS

Partner Ctl

App Ctl

API Mgt SLA Control User Mgt

Auth Others Portal

Enterprise Market Niche Market

Application Layer

API (JS, php, Ruby)

API

Vertical Market Consumer Market

UNI GW (WebRTC, RCS)

3rd Party Capability

SSO/Identity (HSS)

Huawei Consulting

& Operation Services

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Page 12 Huawei Confidential

Widen User Base unique downward openness - SDK E2E voice/video QOS assurance comprehensive platform support (Android, IOS, Windows, Linux, WebRTC)

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Page 13 Huawei Confidential

Huawei CaaS SDK: Unique Downward Open Best Voice/Video Experience, Reliable E2E Support

CaaS SDK

OS Adaptation (Android, IOS, Linux, Windows)

Service (voice, video)

DM Client

Protocol Media

UI Adaptation (Android, IOS, Linux, Windows)

3rd Party Capability: UI, Location and other service logics

Java / Object C

More User Extend your business to various domain

from Human to Human to Machine to Machine

with Huawei CaaS SDK

Best Voice/Video Experience Extend carrier-grade

quality to machine with codec embedded Huawei

CaaS SDK

HD Video 720P@15fps@1Mbps

Low Latency - ~30% better than OTT

FEC 99% successful recovery

Network Adaptiveness CBR/ABR/CVBR/VBR

Reliable E2E Support Streamline the remote

machine management with DM capability using

Huawei CaaS SDK

Best Voice/Video Experience & Reliable E2E Support

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Page 14 Huawei Confidential

Capability Set of Huawei CaaS SDK From Communications, Codec to Device Management

Category Capability Category Capability Category Capability

Voice, Video

Voice call

IM

1-1/1-N Instant message

Device management

Software upgrade

DTMF sending Offline message Log

Video call Micro message configuration

Content sharing

Image sharing SMS SMS sending

Codec

G.711A/U

Video sharing

Presence, Group

Display presence G.729A/B

Location sharing Set presence iLBC

File transfer Group management

H.263(CIF)

Capability discovery

H.264(CIF)

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Page 15 Huawei Confidential

Video Surveillance as Easy as Making Call Making Use of CaaS SDK Turns IP Camera into Connected Device

Dial to see

Motion detection

And more possibilities: SMS alert, talk to camera

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Page 16 Huawei Confidential

Enable More Connected Machine with Huawei CaaS SDK Intelligent Door Bell

Door bell calling 1001

Sending SIP request (to: 8675528420000 fom 13800000000 1001)

Carrier

Door Bell: 8675528420001

APP5 (8675528420000): Look for extension number and tenant mobile number Transfer (8675528421001, 13800000000)

Tenant Mobile 13800000000

Apartment

Extension Number 8675528421001

External number and mobile number ring simultaneously, tenant can open the door by pressing #

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Page 17 Huawei Confidential

tvRCS: Embedding RCS Capabilities into Big Screen Enabling Same Communications Experience Everywhere

Alan

720p HD Video call

Call switching

Contact sharing

One number

Group video

Smartphone as tvRCS remote controller

(for demo only)

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Page 18 Huawei Confidential

Enhancing Vertical with CaaS Significant Saving for Car Insurance Company

Video with WebRTC

Precise network location

Communications enablement

Authentication

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Page 19 Huawei Confidential

50Bn Door Bell TV Stick TV STB IP Camera

Endless Possibilities with Communications Capabilities Beyond H2H

Voice

Video

Contacts File IM

Conf. Others Presence

IMS Core

CaaS SDK

Voice

Video

Contacts File IM

Conf. Others Presence CaaS API

Shixin

Enterprise Market Niche Market Vertical Market Consumer Market

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Page 20 Huawei Confidential

Start Easily 0 network impact for carrier 0 learning cost for developer ready-to-go ecosystem

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Page 21 Huawei Confidential

Huawei CaaS: How Simple it is for Telco 0 Impact with Standard Interface, E2E Management and more

0 impact on interface adaptation

SIP supported (standard ISC, Gm)

0 impact on system integration Developers management portal

Service provisioning embedded

Billing embedded

0 workload on E2E maintenance embedded OM functionalities

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Page 22 Huawei Confidential

Huawei CaaS: How Simple it is for Developer Clicks Away from Communications Enabler

(1) Register and login openimslive.com

(2) Create application and input scripts with your preferred language call('+'+ caller); transfer('+' + called);

http://58.60.106.163:8080/tropo/calls?token=ceced9733c25d19cba5f8eb63b4c8045578e15a54309a0d570ed90acdbc15bd41d2783ae96998fa58226e4c8&action=create&vars=caller%253D861892641XXXX%2526called%253D861360962XXXX

(3) Do the testing simply with a URL link or associated phone number

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Page 23 Huawei Confidential

Huawei CaaS: OA Integration with Lines of Code Communications Enabled Business Processes

Make a call simply by clicking the call button of the contact person in outlook

Outlook plug-in with http request (token=app4&caller=8613760446800&callee=075518682201234) APP4: Call: (+8613760446800) Transfer(075518682201234)

Make a call to caller Caller

Callee

Make a call to callee Carrier

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Page 24 Huawei Confidential

m-Connect: Simple Conferencing Services with Huawei CaaS Operate Conference as a Personal Service

Carrier

APP5: Newcall1=call(+18665366106); Newcall1.conference(); Newcall2=call(+18676766526); Newcall2.conference(); Newcall3=call(+13923806400); Newcall3.conference();

Application send http request (token=app5&phones= 18665366106, 18676766526, 13923806400) to Huawei CaaS Platform

Huawei CaaS Platform initiates APP5, making conference call to all parties 18665366106, 18676766526, 13923806400

Select all conference participants and making a conference call with clicks

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Page 25 Huawei Confidential

DNA!? Market understanding?? Value chain, ecosystem, partnership?? Walled garden to open telco operation?? and more

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Page 26 Huawei Confidential

Huawei CaaS Consulting & Operation Services Transform DNA of carriers

Operation Services

Market Research Service &

Product Plan Biz Model Plan

Marketing & Promotion Plan

Operation Performance Analysis

Service Settlement

Service Assurance & Traffic Management

API Promotion Plan CaaS

Consulting Service

Business Plan

Organization Design

Solution & Network Design

External Analysis

Internal Analysis

Benchmark Analysis

End User Analysis

Operation Evaluation

User Model Design

Value Chain Positioning Design

Biz Model & pricing Design

Operation process Design

Product & Service Model Design

Partnership Plan Service Organization

& Process Plan

Developer Evaluation & Certification

Service Optimization Plan & Management

Planning

Operation

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Page 27 Huawei Confidential

Scale Your Business off-the-shelf abundant enablers: call control, Interaction, text-2-speech, speech-2-text, voice/video/data conference, recording, SMS, IM, presence plug-n-play any new enablers automatic management of developer & apps

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Page 28 Huawei Confidential

Telco Capabilities with Huawei CaaS Supports Abundant Telco Enablers as well as 3rd Party Capabilities

SMS

SMS sending SMS receiving

Voice&Video Multiple OS

Voice call, DTMF, Video call

Android, iOS, Windows, Linux

IM, offline message, micro-voice Message

User management

Group, Presence, Contact list

Content sharing

Image sharing, File transfer, Video sharing

Call control

Outgoing call, answer, hang up, reject, combine, wait, call forwarding, click to dial, number change

Voice Interaction

Play announcement, collect information, TTS, DTMF detection

Bandwidth control

Bandwidth

Video

Video call, video transize, transrate, trans-coding

Content management

Voice record, video record, voice recall, video recall

Conference

SetListenState, Invite/Remove subscriber, Voice/Video/Data conference

User Information

User status, user location, user authentication

Network

side

Access

side

Fax

Fax sending, Fax receiving

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Page 29 Huawei Confidential

Multiple Interfaces for Cross Domain Capabilities Standard International Interfaces

CaaS Management Platform

Carrier Network

Capability

3rd Party Capability

RESTful API

Client SDK Browser plug-in IVR script

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Page 30 Huawei Confidential

Our Journey - Takeaways Huawei CaaS: Monetize Your Network Capabilities

Be Enablers Develop new services, new market, new ecosystem

Monetize Your Network Capabilities with CaaS widen user base using SDK/API to develop more users and better applications start easily minimal impact on existing network together with Huawei consulting & operation services scale your business not only abundant telecom network capabilities but also third parties enablers

Thank you www.huawei.com

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Copyright 2013 Huawei Technologies Co., Ltd. All Rights Reserved.

The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.

Ryan Lui Core Network Marketing

Tel: +86 186-6432-4110 Email: ryan.lui@huawei.com