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Concept DevelopmentVictoria JonesGraduate Seminar 12/2/2009

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Concept DevelopmentVictoria JonesGraduate Seminar12/2/2009

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Overview..................................................................3Mission, Big Idea and Goals....................................4Bubble Diagram.......................................................5Gestalt and Examples of Objects............................6Look and Feel Images..............................................7Schematic Floorplan ...............................................8Initial Element Schedule..........................................9Sketches and Elevations...................................10-13Graphics ...........................................................14-15Preliminary Budget................................................16

Table of Contents


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Perception deception is an exhibition designed to awaken within visitors the understanding that our experience of the outside world is actually an interpretation of sensory input being sent to our brains via electrical signals. This information will be conveyed to the visitor through a series of gradually more immersive and more realistic ambiguous situations, beginning with simple ambiguous figures and finishing with artwork by Tim Noble and Sue Webster and Pepper’s Ghost type situations.

The first section will examine ambiguous figures such as the devil’s fork or the cafe wall illusion. This section will consist of flat interactive graphics, somewhat like a pop-up book, where visitors will study the illusion, then interact with it to reveal what is going on and why our senses might interpret the material differently. Questions will be posed to visitors beginning to push their mindsets.

In the second section, visitors will encounter a series of ambiguous three dimensional and experiential situations. They will proceed through a Vortex Tunnel, which will give the impression that they, and not the tunnel around them, are spinning. At the end of the tunnel, visitors will enter a “Mystery Spot” type experience. From the outside, the house will appear to be flat on the ground, but in fact, the interior will be slanted, allowing for seeming impossibilites of gravity. Disorientation from the Vortex Tunnel will hopefully mask the transition from flat to sloped ground.

In the final section, visitors will encounter more realistic ambiguous experiences, such as art pieces by Tim Noble and Sue Webster. These artworks will be presented in a particular fashion, the visitor will first see the shadows of the pieces before getting a glimpse of the main structure of the work, which looks like something completely different. Finally visitors will witness Pepper’s Ghost style illusions as objects around them, other visitors, etc. appear to appear and disappear.

Overview

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The mission of perception deception is to convey to the visitor the idea that all experience is interpreted. The exhibition will accomplish this by creating an environment of gradually more immersive exposure to ambiguous figures and situations.

All experience is interpreted.

perception deception will put the visitor into an introspective, philosophical mode of thought.

The exhibition will cause the visitor to think more critically about how they experience the world around them, and how they gather and interpret information about that world.

perception deception will utilize both two-dimensional images and three-dimensional objects and experiences in conveying its message.

Visitors will feel suprised and disoriented by the time they reach the conclusion of the exhibition.

Mission

Big Idea

Goals


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Entrance

Exit

Mostly 2-D and object viewing experiences

Mostly 3-D and bodily experiences

More “realistic” Experiential/Environmental experiences and reflective areas

Ambiguous Art

Ambiguous FiguresAmbiguous Experiences

HistoryHow/Why they work

HistoryHow/Why they work

Bubble Diagram

1 2

3Increasing Realism

Experience is an interpretation

of sensory information

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Gestalt

The gestalt of perception deception will be simple, clean and modern with straight edges, taking inspiration from drawings of ambiguous figures. It will have nooks and crannies, small windows in unexpected places, and curving text on the floors and walls to create a dynamic environment ripe for exploration.

Examples of Objects

Edgar MuellerIce Age and Lava Burst

Dirty White Trash with GullsTim Noble & Sue Webster 1998

Roy Lichtenstein - House I 1996/1998

Devil’s Fork

Cafe Wall Illusion


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Look & Feel Images

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FloorplanScale: 3/32" = 1'-0"

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95'-6"

55

'-7"

Schematic Floorplan

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Vortex Tunnel

“Mystery Spot”-style house

Artwork by Tim Nobleand Sue Webster

AmbiguousFigures

LichtensteinHouse

Sculpture

Trompe l’oeilArtwork

Pepper’s Ghosts

AmbiguousFigures


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Type Description Number Est. Cost

Section 1Title Graphic Digital output on 1/8” plastic 1 $1,000Interactive Graphics Digital output on 3/4” plastic 12 $25,000

Section 2Artwork Lichtenstein House 1 LoanVortex Tunnel ADA Compliant 36” wide model 1 $9,950“Mystery Spot” House New Construction 1 $20,000Word Graphics Cut Vinyl 10 $1,500Wall Panels Digital output on 1/4” plastic 5 $1,000

Section 3Artwork Tim Noble & Sue Webster 5 LoanArtwork Kurt Wenner 1 $5,000Artwork Edgar Mueller 1 $5,000Labels Digital output on plastic 7 $500 Pepper’s Ghosts Objects, mirrors, lights, framing 4 $16,000Exit Graphic Vinyl floor graphic 1 $2,000

Initial Element Schedule

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Sketches and Elevations

SizeCompare the size of the center dots...

which is bigger?

Lorem ipsum filler text goeshere Lorem ipsum filler text and words go here in this spot

Section 1 will feature large scale versions of ambiguous figures made interactive to illlustrate the various perceptual illusions and to explain how our eyes interpret the light and colors in the environment around us in different ways depending on their contexts


9’ wide tunnel rotates around the walkway as the visitor walks through, giving the impression that it is the visitor who is spinning

Interior view of a Vortex Tunnel


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The interior of the “Mystery Spot” style house is tilted at an angle on the interior, but from the outside it will appear to be normal.


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The visitor sees only the shadow through the windows before roundng the wall and seeing the sculpture as well

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Graphics- Section 1

TitlePudit eos nimos sequo que od quasper chiciam nest, un-tiuntia que venis sin et vent, ex et entia?

The title will give the basic point of the figure

The subtitle will be a question instructing the visitor of what to look for in the figure

Pudit eos nimos se

quo

que od quasper chicia

m

nest, untiuntia que

venis sin et vent, e

x

et entia?

Each figure will have an apparatus for revealing the illusion. The answers to how and why questions will be printed on the apparatus so that they come into view as the device is lifted.

Pudit eos nimos sequo que od quasper chiciam nest, untiuntia que venis sin et vent, ex et entia?

Historical information about the figures will be given here


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Graphics- Sections 2 and 3

TitleAuthorYear

Nam evento et eicid quam fugiae perchil iquasped Erspel moluptatur abore parcias pisseque nat.

Labels for art pieces in the third section

Ra quias alit pel ipsaeperores int, tendis quun

t et?

Questions in curving type will be placed throghout the exhibition on walls and floors in unusual and suprising places

Titleet eicid quam?Erspel moluptatur abore parcias.



Answers to How and Why questions, as well as historical information will be placed on wall panels.

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Preliminary Budget

Professional Services Exhibition Development & Design $15,000 Script Writer $10,000 Art Handlers $10,000

Construction Fabrication $30,000 Construction $40,000

Graphics & Lighting Graphics $32,000 Lighting $17,000

Miscellany Vortex Tunnel $10,000 Insurance $10,000 Transport $5,000 Rights & Reproduction $5,000 Conservation $5,000 Contingency $6,000 Maintenance $5,000

TOTAL: $200,000

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