htc one campaign final report
DESCRIPTION
The Final Report of the HTC One Launch BonanzaTRANSCRIPT
HTC OneLaunch Campaign
Final Report
© Blyk Tuesday, April 11, 20232 Blyk
Campaign Brief & Objectives
^ Brief• To Promote HTC One on Blyk Platform which included:
• Mobile Platform
• Blyk Home Page
• MCA on Aircel
^ Objective• To create buzz around HTC One by highlighting its amazing
features
• To generate traffic in tune of 50000+ on their Facebook page
• Engage audiences through HTC One contest on Blyk
• Create TOM for the brand among Smart Phone users
• Targeted all the members across India
© Blyk Tuesday, April 11, 20233 Blyk
Blyk Campaign – Plan
^ Execution• The activity was spread over 7 days (a week) starting Saturday (28th
Apr’12)
• Saturday: It was a teaser day. We scheduled two programs to generate excitement about the product and contest around the corner
• Sunday: Road Block. We had a road block on Sunday where we had all the programs around HTC One
• Weekdays (Monday to Friday): Scheduled the contest where members need to reply to 3 different questions to qualify. Also had content channel with HTC One branding
• Gratification: One HTC One phone is being offered to the winner of the contest
• MCA (Missed Call Alert): Targeted 5 million unique users on Aircel across major cities/circles promoting HTC Facebook Link. 65 character message was created.
• Blyk India Home Page: Branded the page with HTC One phone.
© Blyk Tuesday, April 11, 20234 Blyk
Blyk Campaign – HTC One Calendar on Blyk
28 29
10 am- Fashion Poll SIZE ZERO
10 am Fatboy Slim
2 pm- Adventure Sports SKYDIVING
12 pm AVENGERS
2 pm TEASER for HTC Ouiz
4 pm Temple Run
30 1 2 3 4 5 6
12 pm Ouiz-1 12 pm Ouiz-2 12 pm Quiz-3 12 pm Quiz-4 12 pm Quiz
2 pm Bold Lips In or Out. Link it to HTC One
scree resolution
2 pm Jannat-2 Movie. Link it to HTC One Screen
2 pm SPORTS. Link it to HTC One Video+Photo
Click
2 pm Photography. Link it to HTC One Burst Photo
Freature
2 pm Bollywood Eye Candy. Link it to HTC
One's slim looks
Content Calendar for HTC One Campaign
© Blyk Tuesday, April 11, 20235 Blyk
Blyk Campaign – Home Page Branding
© Blyk Tuesday, April 11, 20236 Blyk
Blyk Campaign – Home Page Branding
© Blyk Tuesday, April 11, 20237 Blyk
Blyk Campaign – MCA on Aircel
29 april, 30 April, 1 MayCity/circle Message
· Delhi/NCRTake 99pics in a min. Check out http://on.fb.me/IgQsck
· MumbaiTake 99pics in a min. Check out http://on.fb.me/IgQsck
· ChennaiTake 99pics in a min. Check out http://on.fb.me/IgQsck
· Bangalore/Karnataka
Take 99pics in a min. Check out http://on.fb.me/IgQsck
· KolkataTake 99pics in a min. Check out http://on.fb.me/IgQsck
· Hyderabad/APTake 99pics in a min. Check out http://on.fb.me/IgQsck
· Pune/MahWatch HTC’s superhero phone on http://on.fb.me/IgQsck
· GujaratWatch HTC’s superhero phone on http://on.fb.me/IgQsck
· RajasthanWatch HTC’s superhero phone on http://on.fb.me/IgQsck
· PunjabWatch HTC’s superhero phone on http://on.fb.me/IgQsck
· EUPWatch HTC’s superhero phone on http://on.fb.me/IgQsck
2 May, 3 May 2012City/circle Message
· Delhi/NCRWhat is ‘Quietly Brilliant’? Check out www.htc.com
· MumbaiWhat is ‘Quietly Brilliant’? Check out www.htc.com
· ChennaiWhat is ‘Quietly Brilliant’? Check out www.htc.com
· Bangalore/Karnataka
What is ‘Quietly Brilliant’? Check out www.htc.com
· KolkataWhat is ‘Quietly Brilliant’? Check out www.htc.com
· Hyderabad/APWhat is ‘Quietly Brilliant’? Check out www.htc.com
· Pune/MahVisit HTC at www.htc.com. Its Quietly Brilliant!
· GujaratVisit HTC at www.htc.com. Its Quietly Brilliant!
· RajasthanVisit HTC at www.htc.com. Its Quietly Brilliant!
· PunjabVisit HTC at www.htc.com. Its Quietly Brilliant!
· EUPVisit HTC at www.htc.com. Its Quietly Brilliant!
4 May 2012 , 5 May 2012City/circle Message
· Delhi/NCRWatch photography at 12000 ft. on http://bit.ly/TheHTCone
· MumbaiWatch photography at 12000 ft. on http://bit.ly/TheHTCone
· ChennaiWatch photography at 12000 ft. on http://bit.ly/TheHTCone
· Bangalore/Karnataka
Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· KolkataWatch photography at 12000 ft. on http://bit.ly/TheHTCone
· Hyderabad/APWatch photography at 12000 ft. on http://bit.ly/TheHTCone
· Pune/MahWatch photography at 12000 ft. on http://bit.ly/TheHTCone
· GujaratWatch photography at 12000 ft. on http://bit.ly/TheHTCone
· RajasthanWatch photography at 12000 ft. on http://bit.ly/TheHTCone
· PunjabWatch photography at 12000 ft. on http://bit.ly/TheHTCone
· EUPWatch photography at 12000 ft. on http://bit.ly/TheHTCone
© Blyk Tuesday, April 11, 20238 Blyk
Saturday Campaign - 1
9%Users responded to the first SMS
© Blyk Tuesday, April 11, 20239 Blyk
Campaign Response Analysis
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202310 Blyk
Saturday Campaign - 2
17%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202311 Blyk
Campaign Response Analysis
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202312 Blyk
Sunday Campaign - 1
11%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202313 Blyk
Campaign Response Analysis
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202314 Blyk
Sunday Campaign - 2
21%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202315 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202316 Blyk
Sunday Campaign - 3
© Blyk Tuesday, April 11, 202317 Blyk
Sunday Campaign - 4
15%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202318 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202319 Blyk
Monday Campaign - 1
13%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202320 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202321 Blyk
Monday Campaign - 2
14%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202322 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202323 Blyk
Tuesday Campaign - 1
13%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202324 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202325 Blyk
Tuesday Campaign - 2
19%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202326 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202327 Blyk
Wednesday Campaign - 1
11%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202328 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202329 Blyk
Wednesday Campaign - 2
9%Users responded to the first SMS
© Blyk Tuesday, April 11, 202330 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202331 Blyk
Thursday Campaign - 1
12%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202332 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202333 Blyk
Thursday Campaign - 2
8%Users
responded to the first
SMS
© Blyk Tuesday, April 11, 202334 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202335 Blyk
Friday Campaign - 1
14%
Users responded to the first SMS
© Blyk Tuesday, April 11, 202336 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202337 Blyk
Friday Campaign - 2
16%Users responded to
the first SMS
© Blyk Tuesday, April 11, 202338 Blyk
Campaign Response Analysis: Consolidated Report
Male-Female Ratio
Top Circles
Age Dispersion
GeographicDispersion
© Blyk Tuesday, April 11, 202339 Blyk
Result – Till 14th May’12
© Blyk Tuesday, April 11, 202340 Blyk
Result – Till 14th May’12
© Blyk Tuesday, April 11, 202341 Blyk
Blyk on Aircel
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