1

32 3

This season, HS makes Tokyo a focal point for inspiration; using the energy and creativity of the Japanese megalopolis as the scenery for the Fall/Winter 2015 collection. The quintessential point of this inspirational journey precisely resides in the capital city’s duality: structured society vs. endless entertainment and creativity.

Structure is indeed at the epicentre of the Fall/Winter 2015 collection in order to keep the ever-growing customer base happy. The idea is to fulfil the daily needs of the HS clientele while continuing to bring happiness and quality to every corner of the world.

Therefore this season sees the addition of several products: Wool socks, Dressed socksand Lounge pants; as well as a more clearly identifiable Main Collection, the essence andorigin of HS ' seasonal collections are now organised to fit a wide target group in all kindsof social or more personal occasions.

HS started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the HS collective of creators.

Today HS are sold in more than 70 countries and on every continent.

HS features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.

Fall/Winter 2015 was shot in Tokyo, Japan by Kento Mori and Katsuhide Morimoto.

"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD "

54

BRAND6-7

MAIN COLLECTION8-39

WOOL40-43

ATHLETIC44-53

DRESSED54-59

KIDS & BABY60-63

UNDERWEAR64-77

GIFT PACKS78-81

PRODUCT INFO82-83

4

76

HOLIDAY CAMPAIGNSEvery year, HS brings in a talent and gives them Carte Blanche to share their vision of the Brand. HS has previously worked with Snoop Dogg in 2014, David LaChapelle in 2013 and Terry Richardson in 2012.

COLLABORATIONSHS develops and secures its image and brand presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of HS within the industry, maintaining its position as the leader of the segment. HS has collaborated in the past with Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels andBe@rbrick among others.

PRESSHS is very popular in press and has been written about in most major publications across the globe. HS has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international media, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager, HS is running a successful PR machine with local PR agencies to secure its presence in global publications both through blogs and social networks.

6

98

The Fall/Winter 2015 Main Collection consists of the original and key HS product: the Combed Cotton socks. Unisex, these socks are available in a variety of designs, from solids to more advanced patterns and colors. Combed Cotton socks are made of the best quality material to ensure comfort and longevity.

This season, the main collection introduces new designs, alongside key refreshed best-sellers. Fall/Winter 2015 was inspired by nature and architecture.

Shot by:Kento Mori

9

1110

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

POWERED VISUAL STRONG

BW01-642C-430

BW01-703C-820

BW01-993C-039

BW01-905C-010

BW01-645C-464

BW01-999C-009

10

1312 13

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

CLASSIC STYLISH LIVELY

AR01-056C-080

AR01-067C-462

AR01-037C-035

AR01-081C-316

AR01-048C-213

AR01-693C-037

1514

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

WILD ADVENTUROUS FREE

BZ01-025C-689 BZ01-029C-038 BZ01-065C-421

14

SN01-029C-831 SN01-055C-511 SN01-099C-990

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

PRECIOUS WILD STRONG

1716

17

16

BC01-045C-013 BC01-068C-460 BC01-094C-042

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

COLORFUL GRAPHIC STYLISH

EC01-055C-511 EC01-068C-460 EC01-095C-038

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

CHARGED GRAPHIC DYNAMIC

17

1918

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

GRAPHIC TIMELESS DETAILED

FD01-069C-012 FD01-095C-042 FD01-105C-460

CL01-055C-511 CL01-069C-411

Composition: 75% Combed Cotton, 23% Polyamide, 2% Elastane

Sizes: 36-40 & 41-46

BRIGHT WITTY NATURAL

18

2120

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

UPDATED FUN FRESH

PC01-010C-102 PC01-095C-010 PC01-099C-018

21

SH01-021C-042SH01-972C-042 SH01-068C-411

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

FUN EXPRESSIVE STYLISH

2322

BD01-031C-035BD01-099C-001

BD01-055C-511BD01-605C-460 BD01-074C-320

BD01-608C-411

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

PLAYFUL VIVID STRONG

22

2524 24

SA01-045C-411

SA01-077C-314

SA01-054C-511

SA01-097C-041

SA01-068C-012

SA01-605C-459

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

FUN EXPRESSIVE STYLISH

25

2726

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

PLAYFUL VIVID DIFFERENT

BT01-068C-411 BT01-099C-018 BT01-703C-441

26

MJ01-099C-018 MJ01-100C-009

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

LOVING FUN GRAPHIC

2928

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

LIVELY VIVID PARTY

PO01-010C-110 PO01-055C-520 PO01-099C-018

OF01-055C-511 OF01-081C-260 OF01-098C-039

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

BLURRY VIVID STRONG

29

3130

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

NATURAL LIVELY FLORID

DF01-055C-422DF01-055C-009 DF01-068C-424

PL01-608C-464 PL01-999C-009

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

FUN ELECTRIC FREE

30 31

3332

Composition: 64% Combed Cotton, 33% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

TRADITIONAL STYLISH CHIC

PA01-055C-520

PA01-098C-010

PA01-061C-465 PA01-068C-427

33

3534

FO01-053C-316 FO01-068C-411

FO01-901C-041

FO01-073C-070

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

GRAPHIC FITTED FUN

34

3736

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

GRAPHIC STYLISH DETAILED

MA01-505C-511 MA01-905C-009 MA01-935C-035

DT01-045C-411 DT01-055C-070

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

DETAILED VISUAL STYLISH

37

3938

GO01-045C-424GO01-903C-007 GO01-055C-316

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

ARTISTIC FREE EXPRESSIVE

SD01-066C-427 SD01-074C-070 SD01-999C-009

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

GRAPHIC LIVELY VIVID

38

4140

TT22-029C-220

WB22-045C-610

TT22-075C-314 WB22-025C-080

Composition: 54% Cotton, 27% Wool, 18% Polyamide, 1% Elastane

Sizes: 36-40 & 41-46

EASY COMFORTING WARMING

Winters, may they be Scandinavian, Japanese, European or North American, call fortwo things: comfort and warmth. Therefore, HS releases various pairs of Wool socks forFall/Winter 2015. Made of a balanced blend of wool and cotton, they bring cosiness while keeping your feet warm at home or on the go. The comfort and practicality of this key winter item is coupled to a color-block design keeping -as always- everyone happy, even during the darker months of the year.

41

4342

DO01-606C-427 DO01-909C-009DO01-906C-036

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

DISCREET TIMELESS EASY

42

FI01-034C-039 FI01-066C-411 FI01-098C-042

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

COLORFUL GRAPHIC DYNAMIC

OP01-606C-462 OP01-909C-009OP01-906C-036

Composition: 70% Combed Cotton, 27% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

DISCREET TIMELESS EASY

43

SB01-606C-464 SB01-999C-009SB01-906C-036

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

DISCREET TIMELESS EASY

4544 45

Launched in Spring Summer 2015, Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.The core idea behind Athletic is that it should be a new canvas for customers to express themselves just as they do with the combed cotton socks but through a more active-friendly sock.Skate, shoot some hoops or simply walk down the street in the comfort of HS Athletic.

SPORTY EXPRESSIVE DYNAMIC

Shot by:Katsuhide Morimoto

474646 47

ATPO27-010C-110

ATPO27-099C-018

ATEC27-055C-511

ATEC27-068C-460

Composition: 70% Cotton, 14% Polyester, 9% Polyamide, 6% Rubber, 1% Elastane

Sizes: 36-40 & 41-46

SPORTY EXPRESSIVE DYNAMIC

ATMA27-505C-511

ATMA27-999C-009

4948

ATBD27-055C-511

ATSA27-068C-411

ATBD27-067C-411

ATSA27-097C-041

ATBD27-099C-007

ATSA27-098C-007

48

5150

ATBW27-405C-103

ATBW27-999C-009

ATFO27-068C-411

ATFO27-901C-041

ATSH27-068C-411

ATSH27-081C-042

51

5352

ATBT27-068C-460 ATBZ27-025C-689

ATBT27-099C-007 ATBZ27-065C-421

52

555454

SMART SOPHISTICATED SLEEK

New for Fall/Winter 2015 is a range of more tailored socks. Referred to as Dressed, this line was conceived with business attire in mind. This series was created specifically for men and therefore sees its length increased, sitting higher on the leg.Design-wise, colours and patterns have been discreetly arranged for a more subtle rendering and the black label adds a final touch of sophistication. On the quality side, Dressed Socks are long-lasting products created with a distinguished approach directed to customers expecting high-quality socks wearable with formal attire. Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, pro-duced along the northern coastal valleys of Peru in unique growing conditions, makes these socks highly resistant yet incredibly soft and silky.

Shot by:Katsuhide Morimoto

5756

MK34-055C-511

MK34-068C-687

MO34-095C-042

MO34-099C-012

BD34-905C-038

BD34-609C-422

57

Composition:

DH34, GE34, HB34 : 75% Mercerized Pima Cotton 24% Polyamide 1% Elastane

MK34, MO34, BD34 : 62% Mercerized Pima Cotton 37% Polyamide 1% Elastane

Size: 41-46

SMART SOPHISTICATED SLEEK

5958

HB34-038C-687

HB34-065C-012

DH34-209C-017

DH34-602C-427

GE34-705C-019

GE34-055C-015

58

6160 61

CUTE FREE HAPPY

HS offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright,pattern-driven aesthetic of HS adult line.

Shot by:Johnny Wohlin

6362

BAR02-056C-080

KAR02-056C-080

BAR02-066C-462

KAR02-066C-462

BSA02-065C-411

KSA02-065C-411

BSA02-098C-070

KSA02-098C-070

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 0-12 M, 12-24 M, 2-4 Y

B = 0-12 M & 12-24 M | K = 2-4 Y

VIVID FREE STYLISH

62

BBD02-064C-080

KBD02-064C-080

BBD02-065C-460

KBD02-065C-460

BBC02-065C-460

KBC02-065C-460

BBC02-095C-042

KBC02-095C-042

BBT02-703C-441

KBT02-703C-441

BBT02-069C-411

KBT02-069C-411

BEC02-068C-460

KEC02-068C-460

BEC02-055C-511

KEC02-055C-511

BPA02-099C-009

KPA02-099C-009

BPA02-068C-411

KPA02-068C-411

BHA02-099C-007

KHA02-099C-007

63

6564

HS Underwear come in a variety of key patterns and colours. Bringing happiness and quality to every corner of your underwear drawer.

The HS Underwear collection holds women’s briefs, men’s boxer briefs and men’s boxers. All styles are available in a variety of successful HS designs -from Big Dot to Paisley- as well as new, seasonal patterns for Fall/Winter 2015.

COMFORTABLE GRAPHIC PLAYFUL

Shot by:Kento Mori

64

6766

Composition: 95% Cotton, 5% ElastaneSizes: Small, Medium, Large, Extra Large

FITTED VISUAL PLAYFUL

67

MUWJB-BDO-099C-007

MUWJB-DOT-105C-107

MUWJB-BDO-504C-512

MUWJB-DOT-608C-412

MUWJB-BDO-604C-427

MUWJB-SPR-095C-020

6968

MUWJB-RTR-099C-007

MUWJB-RTR-068C-464

MUWJB-PLO-999C-009

MUWJB-PLO-608C-464

MUWJB-ECA-095C-038

MUWJB-OPT-105C-009

MUWJB-OPT-608C-460

MUWJB-PAI-098C-990MUWJB-PAI-055C-511

68

7170

Composition: 100% CottonSizes: Small, Medium, Large, Extra Large

VIVID FREE STYLISH

70

MUWWB-BDO-099C-007

MUWWB-DOT-105C-107

MUWWB-BDO-504C-512

MUWWB-DOT-608C-412

MUWWB-BDO-604C-427

MUWWB-SPR-095C-095

7372 73

MUWWB-PAI-098C-990MUWWB-PAI-055C-511

MUWWB-OPT-608C-460

MUWWB-OPT-105C-009 MUWWB-RTR-099C-007

MUWWB-RTR-068C-464

MUWWB-PLO-999C-009

MUWWB-PLO-608C-464

MUWWB-ECA-095C-038

7574

Composition: 95% Cotton, 5% ElastaneSizes: Extra Small, Small, Medium, Large

COMFORTABLE FEMININE GRAPHIC

74

WUWWB-BDO-099C-007

WUWWB-DOT-105C-107

WUWWB-BDO-504C-512

WUWWB-DOT-608C-412

WUWWB-BDO-604C-427

WUWWB-SPR-095C-020

7776 77

WUWWB-PAI-055C-511 WUWWB-PAI-098C-990

WUWWB-OPT-608C-460

WUWWB-OPT-105C-009 WUWWB-RTR-099C-007

WUWWB-RTR-068C-464

WUWWB-PLO-999C-009

WUWWB-PLO-608C-464

WUWWB-ECA-095C-038

7978

Sock Boxes

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

EASY SURPRISING FUN

XPA09-099C XPA09-099C

XSA09-405C XSA09-405C

78

Men's Boxer Boxes

Underwear Composition: 100% Cotton

Underwear Sizes: Small, Medium, Large, Extra Large

Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sock Size: 41-46

Men's Boxer Brief Boxes

Underwear Composition: 95% Cotton, 5% Elastane

Underwear Sizes: Small, Medium, Large, Extra Large

Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sock Size: 41-46

79

XBT60-099AC-007: Small

XBT60-099BC-007: Medium

XBT60-099CC-007: Large

XBT60-099DC-007: X-Large

XPA60-068AC-615: Small

XPA60-068BC-615: Medium

XPA60-068CC-615: Large

XPA60-068DC-615: X-Large

8180

HS104997C-424 HS104997C-424

HS104999C-650 HS104999C-650

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 0-12 M

VIVID FREE STYLISH

80

HS104998C-019 HS104998C-019

HS105000C-670 HS105000C-670

81

8382

Art Direction:HS Creative Team

Photography:Kento Mori (Main Collection), Katsuhide Morimoto (Athletics/Dressed),Johnny Wohlin (SpecialSpecial/Kids), Darryl Richardson (BBC)

Production Manager:Akeem the Dream

Styling:Shino Suganuma

Models:Hiroshi Otaki, Mark Drew, Ta-1 (Koncos), Chabe, SKOLOCT, Elena D(Surge), Kaito Yamamoto, SARAMARY, Keivan Salehpour, Oda , Toyoyuki Yamada, JOHNNY, Mr. Tikini, Yuya Nara, Yu Akimoto, Kanami Fukushima, Ryu Goda, Emel Araita, Ryutaro, BeBe, Toshimi Watanabe, Tomoya Kageyama

Shot on location – Tokyo, Japan

Product photography:Johnny Wohlin

82

SOCKSPRODUCT INFORMATION

Combed CottonColorful Fun Unisex

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.

SIZE GUIDEAdult Unisex Sizes

EUR 36-40 41-46UK M 4-7 7,5-11,½UK W 3,½-6,½ 7-11US M 4½-7½ 8-13US W 5½-9½ 10-12½JPN 21-24,½ 25-29

KIDSPRODUCT INFORMATION

Combed Cotton Colorful Fun Unisex

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.

Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more advanced patterns and colors.

ATHLETICPRODUCT INFORMATION

Light compression, Arch support and Cushioned soleSporty Expressive Dynamic

Athletic socks are a more dynamic-friendly product specifically created with light compression, arch support and cushioned sole. Bringing more comfort, no matter what you do.

SIZE GUIDEAdult Unisex Sizes

EUR 36-40 41-46UK M 4-7 7,½-11,½UK W 3,½-6,½ 7-11US M 4½-7½ 8-13US W 5½-9½ 10-12½JPN 21-24,½ 25-29

DRESSEDPRODUCT INFORMATION

Pima CottonSmart Sophisticated Sleek

Dressed Socks are made of mercerized Peruvian Pima Cotton. This exceptional cotton, produced along the northern coastal valleys of Peru in unique growing conditions, makes these HS highly resistant yet incredibly soft and silky.

UNDERWEARPRODUCT INFORMATION

HS underwear comes in a variety of key patterns and colors, bringing happi-ness and quality to every corner of your underwear drawer.

Women’s BriefComfortable Feminine Graphic

HS Briefs have a comfort fit, perfect for everyday.

Men’s Boxer BriefFitted Visual Playful

HS Boxer Briefs have a fitted silhouette for a slim look.

Men’s BoxerVivid Free Stylish

HS Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.

SIZE GUIDEWomens Sizes

Size XS S M L EUR 34 36 38 40 UK / AUS 6 8 10 2 US 2 4 6 8

Mens Sizes

Size S M L XL

United Legwear andUnderwear Company, LLC

48 West 38th Street, 3rd FloorNew York, NY 10018

212.391.4143

84

canadasales@unitedlegwear.comwww.hssweden.ca