HRS/TND ASSOCIATESHuman Resource Consultants

Tom Dondore, SPHR4 Park Plaza

Reading, PA 19610www.hrstndassociates.com

Where to Find the Staff You Really Want

• Alternatives to failed systems

Forget the traditional

• Want ads are expensive and bring more trash than treasures

• Candidates will NOT drop by• There are no more “Employers of

choice”• Your reputation is NOT enough

Forget the traditional

• Internal postings are not enough• Word of mouth needs hype to succeed• The Job Center (Career Link) has limited

potential• Temp agencies mean revolving doors• Use professional recruiters your way--

not theirs• Newspaper ads cost a fortune--deliver

next to nothing

Marketing Approach to Recruiting

• Select target market and develop specific messages to meet the audience

• Develop recruiting messages and activities to “sell” the job

• Make it easy for the job seeker (customer) to buy

• Bright Ideas

Marketing Approach to Recruiting

• Roll out the red carpet for candidates

• Create a positive recruiting image in the community

• Collaborate with others to achieve recruiting goals

Marketing Approach to Recruiting

• Recognize that recruiting is a survival issue in business today

• Avoid “tried and true” methods that don’t really work

• Use a variety of messages and activities with specific foci

Marketing Approach to Recruiting

• Develop a strategic recruiting action plan

• Get full organization support for recruiting efforts

• Use you employees as you best samples of success

Let’s Get Creative!!!!!!!!!

• A radio Campaign! - DJ broadcasts live from your open house

• Try cable TV ads - short and frequent

• Use mall and street kiosks

• Coupon Magazines

Let’s Get Creative!!!!!!!!!

• Signs in ball parks (LL and pros) and gyms

• Establish a firm school partnership

• Event sponsorships• Airplane banners at

public events

Structure Effective Bountie$

• Don’t be stingy• Put a time limit

on the bounty• Pay it in CASH -

in public!• Cover the taxes

Don’t be stingy…….

• Calculate the advertising costs per hire

• Make bounties match REAL hiring costs

• $100 bounties get no results

Put a time limit on it…..

• Don’t leave a referral hanging without a deadline

• Incentive employees to actively search for candidates

• Top limit should be 60 days

Pay Ca$h……

• Hand it to the referrer in PERSON

• Create a ceremony to show others the it really works!

• Gross up the award to cover the taxes and the reward is more meaningful!

Seeking Workforce 2000+?

• Older workers - SS earnings break

• Disabled• Immigrants• Teens• Retiring Military• Moonlighters

Seeking Workforce 2000?

• Prison release programs• Homeless• Welfare• Your customers• Your vendors• Extended families

The Internet Salvation?

• Not hardly…….• Helpful, but no silver bullet• Learn how to use the FREE sites• Advertise carefully - get

data!!!!!!• Seek out busy local sites• Don’t let it eat up fruitless time

Now, to the recruiters…..

• Not as expensive as you think, if you are careful

• Analyze your real recruiting costs• Opportunity costs - match your costs

against your internal effectiveness• Negotiate fees and levels of service -

search for innovative methods

Now, to the recruiters…..

• Seek out unique search plans designed especially for your organization

• Get a full service package - Summary interviews, Testing, References, Background Checks, Administrative tasks, Interview space, Negotiations, etc.

Now, to the recruiters…..

• Consider - Do you really want to use a temp agency that has to run a newspaper want ad to fill its own jobs?

The Secret Technique -….that recruiters keep hidden

•NETWORK RECRUITING!• Always in the recruiting mode• A 24/7 task - for everyone in the organization• Patterned after good sales techniques• Assumes contacts are EVERYWHERE

The Secret Technique -….that recruiters keep hidden

• Uses everybody you know and get to know

• Pyramid your possibilities• Every “NO!” is one step closer to

“YES!” - and a HIRE• Based on continual and expanding

lead development• One thing leads to another………...

The Secret Technique -….that recruiters keep hidden

• You will find that everyone is really willing to help

• If not currently productive, contacts may be the keys to opening future doors

• Have lots and lots of business cards• Observe everyone you meet -

EVERYWHERE!

The Secret Technique -….that recruiters keep hidden

• Always look to future job opportunities, not just the present ones

• Develop a warm relationship with your telephone and email

• Make lists of possible helpful contacts• If they help or if they don’t, always ask

if they know someone else who might help you

The Secret Technique -….that recruiters keep hidden

• Use email often for thank you’s, etc. Then they have your address for future reference and referrals

• Keep copious and well organized notes and contact directories

•Never be afraid to make that DUMB call!!!!!!!!!!!!

HRS/TND ASSOCIATES, INC.

Human Resource Consultants

Tom Dondore, SPHR4 Park Plaza

Reading, PA 19610www.hrstndassociates.com