hrsa hospital campaign phase iv launch wednesday, september 24, 2014 2:00 – 3:00 p.m
TRANSCRIPT
HRSA Hospital CampaignPhase IV Launch
Wednesday, September 24, 20142:00 – 3:00 p.m.
Hospital Campaign National PartnersAmerican Hospital AssociationAmerican Society of TransplantationAmerican Society of Transplant SurgeonsAssociation for Multicultural Affairs in TransplantationAssociation of Organ Procurement OrganizationsDonate Life AmericaDonation and Transplantation Community of PracticeInternational Transplant Nurses SocietyNATCO, The Organization for Transplant ProfessionalsOrgan Donation and Transplantation AllianceUnited Network for Organ Sharing
Hospital Campaign Leadership TeamKen AlexanderVP, Quality & Regulatory ActivitiesLouisiana Hospital Association Cathi ArendsDirector of Hospital and Donor
Family ServicesLife Connection of Ohio
Christy BethelDonation Development CoordinatorOneLegacy Karan CollinsDirector of Hospital DevelopmentDonor Alliance (AOPO HD Council Co-Chair) Lauren FittingCommunity Outreach/Partnership CoordinatorLifeline of Ohio
Todd FranzenCommunity Education CoordinatorGift of Life Donor Program
Deborah GibbsPublic Relations ManagerLifeShare of the Carolinas Kirsten HeintzDirector of CommunicationsLouisiana Organ Procurement Agency Jenny Miller JonesDirector of EducationKentucky Organ Donor Affiliates Becky GertschDirector of Hospital DevelopmentArkansas Regional Organ Recovery Agency Patty LadegaardProgram CoordinatorDonate Life California
Samantha MitchellDirector of Hospital DevelopmentLifeshare of Oklahoma
Yoli MontemayorRegional ManagerTexas Organ Sharing Alliance Josh MullerManager of CommunicationsGift of Hope Kelly ThompsonExecutive Policy and Privacy OfficerThe PA eHealth Partnership Authority Diana WestbrookEditorUNOS Charlene ZettelPresident/CEODonate Life California
AgendaWelcome and Introduction of Phase IV• Mary Ganikos, Division of Transplantation, HSB, HRSA• Rita Maldonado, Division of Transplantation, HSB, HRSA• Venus Walker, Division of Transplantation, HSB, HRSA
Phase IV Scorecard and Timeline• Jenny Miller Jones, Director of Education, Kentucky Organ Donor Affiliates;
WPFL Leadership Team member
National Partner Support and Activities• Rita Maldonado – National Partner campaign support during Phase IV
National Partner Spotlight• Kent Holloway, President/CEO, Lifeline of Ohio; President, Board of Directors,
Association of Organ Procurement Organizations• LeAnn Swanson, Executive Director, Organ Donation and Transplantation Alliance
Open Mic/Q&A • Ask questions or share your news from Phase III or plans for Phase IV
Hospital Campaign
• Where have we been?
• Where are we now?
• Where are we going?
Where have we been?Registry Enrollments—Phases I–III
327,815 registry
enrollments
Where have we been?Phase III Recognition
(concluded May 31, 2014)
• 397 hospitals and 78 transplant centers earned gold, silver, or bronze levels of recognition
• 32 OPOs, 18 DLAs, and 13 state hospital associations received recognition
Where are we now?
58Enrolled
100%
Where are we now?
Where are we going?Phase IV Goals
• Increase donor registrations by 100,000
• Engage and enroll additional hospitals, transplant centers, hospital associations, and DLAs
• Support all enrollees in participating, expanding activities, and earning recognition
• “Institutionalize” donation promotion as a routine and customary practice for all partners
Phase IV Timeline
Annual Challenges• Enrolled hospitals earn
recognition through challenges
• More than 40 suggested donor registration activities to earn points
• Campaign Scorecard for recording actions Scorecard Phase IV.pdf
www.organdonor.gov/howhelp/hospitalcampaign.html
Campaign Resources• Communications materials on HRSA website• Scorecard and Activity Guide
Coming soon in Spanish
• Shortened version of Dr. Koh AOPO video Available at organdonor.gov
• Toolkit icon (widget) Link for partner websites
• Learning Series webinars• Campaign coaching
www.organdonor.gov/howhelp/hospitalcampaign.htmlwww.youtube.com/user/HRSAtube
Enroll in the Hospital Campaign
• Enroll in the Hospital Campaign at:www.organdonor.gov/howhelp/hospitalcampaign.html
• Join WPFL e-news list—email request to:[email protected]
National Partner Commitments• PROMOTE the campaign through
standard member communications channels
• SHARE the updated Phase IV campaign resources by posting or linking to the Hospital Campaign webpage
• ACKNOWLEDGE in various ways those who are recognized for their efforts in the Campaign Challenge
National Partner Spotlight
• Kent HollowayPresident/CEO, Lifeline of OhioPresident, Board of Directors, Association of
Organ Procurement Organizations
• LeAnn SwansonExecutive Director, Organ Donation and
Transplantation Alliance
Open MicCampaign Updates
• News from Phase III and plans for Phase IV Recognition opportunities Events Press/media coverage
• Q&A
THANK YOU!
Join Us for Our Next WebinarWednesday, October 22, 2014
2:00 – 3:00 p.m.