Introduction• The L'Oréal Group is the world's largest cosmetics and beauty company. • With its registered office in Paris and head office in the  France.

• It has developed activities in the field of cosmetics.• Concentrating on hair colour, skin care, sun protection, make-up, 

perfumes and hair care.

• The company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States.

L’Oréal as a business

• 1st cosmetics group worldwide.

• 17.5 billion euros of sales in 2009.

• 130 countries.

• 64,600 employees.

• 674 patents registered in 2009

Loreal India • L’Oreal entered Indian market in 1990, in partnership withMU group with the Ultra Doux range of hair care products.

• L’Oreal India In 1994, L’Oreal set up its wholly-owned subsidiary for marketing its consumer products in India

• L’Oreal has set up its own manufacturing plant in Pune

L'Oréal

Industry CosmeticsFounded 1909Founder(s) Eugène SchuellerHeadquarters Clichy, Hauts-de-Seine,FranceArea served WorldwideKey people Jean-Paul Agon (CEO), 

Sir Lindsay Owen-Jones(Chairman), Liliane Bettencourt(Non-executive director and major shareholder)

Revenue ▲€17.47 billion (2009)Operating income ▲€2.578 billion (2009)Profit ▲€1.792 billion (2009)Employees 67,660 (2008)Subsidiaries The Body ShopWebsite www.loreal.com

Products of loreal

Brand ambassador of loreal

L’Oreal operates through 4 divisions

•Consumer product division -L’Oreal Paris,Garnier,Maybelline NY.

•Professional product division- -L’Oreal professional ,Matrix,Kerastase.

•Active cosmetic division -Vichy(It is a dermatological product).

•Luxury product division -Lancome,Biotherm,Giorgio armani,Ralph Lauren.

HRM - Mission• “To attract & retain the talent needed to achieve the broader

business mission.”

Employees • Management head- Frederic Roge, President & CEO.• In 2013, employees recorded at 72,600 .• Strategic committee consists of 13 members.• In 130 country's 50,500 people employed.• 2,900 employed for Research & Development.• 42 manufacturing plants employed 14,000.

Recruitment & Selection• Leadership skills, Analytical skills, Communication skills.• Business flair & entrepreneurial mindset.• Tropical & talented personalities.• Vigorous management trainee program.• Continuous recruitments.• Ranked most attractive employers.

Compensation & Benefits• Bikes- for –work scheme & childcare voucher.• Life style perks on health & well being.• Strong confidence.• Discount on L'Oreal products.• Worldwide Profit Sharing.

HRM Policies• Leadership on innovative products with quality &

effectiveness.• Respond to aspiration of consumers.• Provide the best in cosmetics to men & women all over the

world.

Policies Positive Sides• Concrete & meaningful steps on reducing carbon emissions.• Named household sector leader by Climate Counts.• Respect the standards of excellence.• Promote the emergence of a diversified ecosystem.• Measure & report the progress.

Negative Policies• The company has recently faced discrimination lawsuits in

France related to the hiring of spokes models and Institutional racism.

• In the UK, L'Oréal has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands.

• Therapeutic Goods Administration, Australia withdrew advertising regarding wrinkle removal capabilities.

Games by L'Oreal

• Reveal by L’Oreal

• Revolutionary Business Game that will help you discover what your future could be within a global business.

• L’Oreal Brand storm Recruitment

• Business game and gives the unique opportunity to experience the realities of working in a global marketing environment.