hp’s convergence story - universitatea babeş-bolyaigabis/cia/docs... · hp’s convergence...

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted

HP’s Convergence StoryAugust 2014

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential2

Storage NetworkServer FacilitiesSecurity

Efficient

Simple

Available

Scalable

• Sluggish service delivery• High admin time on maintenance• Inefficient data center utilization• High cost for expertise on different components• Vendor Lifecycle & relationship issues

Current traditional data centers can be restrictiveMultiple vendors bring benefits, but also many challenges


What Customers would like to seeCommon Architectur in Datacenter and Cloud

Efficient

Simple

Available

Scalable

• Tested and proven application optimized systems with risk ‘designed out‘

• Faster time to service with better utilization of resources

• Less time and money integrating components and a more efficient support process for faster resolution of issues

• Scalability and flexibilty from the start with financing options to reduce growing pains

• Freedom of choice preserved and a wide ecosystem of vendor choices


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What Customers would like to seeA common Architectur in Datacenter and Cloud


IT Service Automation/Mangement

Virtualisation/Abstractionlayer

IT Service Life cycleManagement & Security

Application

Efficient

Simple

Available

Scalable

... and the potential for growth

Private Cloud

Managed Cloud


Effect of Increased Convergence Levels on IT Costs, Uptime, and Speed of Deployment

How much customers save with Convergence

IDC White Paper: Measuring the Business Value of Converged Infrastructure in the Data Center (Oct 2011) –to be updated Aug 2014!

Uptime of availability

Speed of Deployment

Cost per Workload throughput

Presenter

Presentation Notes

Update graph – expected July 2014 Converged Infrastructure will not only make the management of the data center easier but will also result in real cost savings. IDC did an analysis with xxx companies. As a result of CI the companies were able to decrease the time it took to deploy the infastructure ....


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How to transition into Convergence


Usage of IT Resources with:Virtualisation/Abstractionlayer (VMWare, HyperV)

Efficient

Simple

Available

Scalable

... And how to procure


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Usage of IT Resources with:Virtualisation/Abstractionlayer

Increase Agility via Automation

Efficient

Simple

Available

Scalable


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IT Service Automation/Management



Efficient

Simple

Available

Scalable


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IT Service Automation/MangementHP OneView, HP Cloud Service Automation, HP

BSM, HP Helion


Time- and Cost savingsAutomatic Provisioning of complex Infrastructure. Saves up to 80% of reduced provision time.

Simpler handling of complex Infrastructures

Make the Infrastructure Design possible without problems of complex implemenation .

Central AccessMake simple access available via the self service portal.

Secure ProcessesAutomation reduces failure of manual routines


Presenter

Presentation Notes

HP Application Lifecycle Management HP Application Transformation to Cloud HP Operations Orchestration Cloud Service Automation CloudSystem Business Service Management Security and Risk Management IT Performance Suite Tipping Point


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Moving from “Old Style” to the Modern WorldCommon Architectur in Datacenter and Cloud


IT Service Automation/Mangement

Virtualisation/Abstractionlayer

IT Service Life cycleManagement & Security Software

Application

Private Cloud

Managed Cloud

Efficient

Simple

Available

Scalable


IT Hardware

Infrastructure ManagementHP OneView

Datacenter

How Converged Systems can help acceleratePre-engineered, integrated systems

Big Data MobilityHybrid CloudVirtualization

Inte

grat

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Serv

ices

: HP

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Carr

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Purpose BuiltWorkload-Optimized

AutomatedPre-configured through Factory Express

• Fastest way to procure a workload-optimized solution stack for Virtualization, Big Data, Cloud or Mobility

• Meets customer expectation for seamless implementation • 26.6% CAGR 2013 – 2017*• 15% of HW IT is sold as integrated

system already• $10.6Bn in 2015 ww

* Integrated Systems market growing at 26.6% CAGR (2013-2017) while minimal growth in IT HW revenue, 0.9% over the same period

Presenter

Presentation Notes

Integrated Systems market growing at 26.6% CAGR (2013-2017) while minimal growth in IT HW revenue, 0.9% over the same period By 2017, ~15% of IT HW revenue (server, storage, and networking) will be sold via an integrated system: Storage 22.1%, Server 11.6%, Network 8.3% Market segmentation includes integrated infrastructure designed for general-purpose/distributed workloads and integrated platform sold with pre-integrated packaged software Customers view integrated systems as a useful consolidation and migration platform for production workloads and increasingly deploying mission-critical applications Customer benefits include reduced downtime, improved cost savings, improved resource utilization, improved efficiency of IT staff, acceleration of IT service and improved agility of the IT environment


Optimized Workloads for Excellence

Purpose-Built ConvergedSystems

Purpose

Software

APS

SystemCS300CS700CS700X

CS700X CS300 CS500CS900

CS300 CS700CS700X

CS100

Big Data MobilityHybrid Cloud

Virtualization

Presenter

Presentation Notes

HP offers a variety of ConvergedSystem models that are purpose-built for different workloads. HP has worked with partners to design these Converged Systems, also referred to as “Sharks”. They are co-developed, workload optimized, pre-integrated and tested. The HP ConvergedSystem portfolio currently consists of the following models: Virtualization: models that support VMware vSphere hypervisor (CS700X, CS700 and CS300) or the Microsoft Hyper-V hypervisor (CS700X) Big Data: two models for SAP HANA, the ConvergedSystem 500 and ConvergedSystem 900, the ConvergedSystem 300 for Microsoft Analytics Platform, and the ConvergedSystem 300 for HP Vertica. Hybrid Cloud: the HP Helion offerings including CloudSystem Foundation and CloudSystem Enterprise software is available on the CS700X or CS700 models Mobility: the ConvergedSystem 100 for Hosted Desktops based on HP Moonshot technology supports Citrix XenDesktop environments

http://www.vertica.com/

http://www.vertica.com/


Solution Map: CS, App Maps & RAsPlatform Converged Infrastructure CS100 CS300 CS500 CS700(x) CS900

BigData • Cloudera Enterprise 5 (DL Servers)• Cloudera Enterprise (SL4540 Gen8)• MapR M7 for Hbase (SL4540 Gen8)• Hortonworks Data Platform (DL360 Gen8)• Hortonworks Data Platform (SL4540 Gen8)• SAS Visual Analytics running Linux (BL460c Gen8)

• Vertica• MS Analytics

Platform

• SAP HANA Scale-out

• SAP HANA Scale-up

• SAP HANA

Virtualization • VMware • VMware (CS700)• Microsoft Hyper-V

(CS700x)

VDI • Hosted Desktops(HDI)

• Citrix XenDesktop on VMware (700x)

DataBase • Universal Database for MS SQL (DL580 Gen8) • DB Consolidation for MS SQL Server 2012 (CS700x)

CloudSystem • CloudOS for Moonshot • CloudSystem Foundation (CS700x)

• CloudSystem Enterprise (CS700x)

• RHEL OpenStack Platform 4.0 (CS700x)

Collaboration • MS Exchange 2013 (SL4540)• MS Exchange 2013 Hybrid with Office 365 (DL380p)• MS Lync Server 2013 Mid Market (DL380p Gen8)

• MS SharePoint Server 2013 on VMware

• MS Exchange Server2013 on Hyper-V (CS700x)

Integration • Backup & Recovery with Veeam and StoreOnce

• Backup & Recovery with CommVault and StoreOnce (CS700x)

• Backup & Recovery with HP Data Protector and StoreOnce (CS700x)

Reference Architectures

App Maps

http://cdsplus.austin.hp.com/cadence/app/marketingstandard/sig_201/4aa4-7742enw/4aa4-7742enw.pdf

http://h20195.www2.hp.com/V2/GetDocument.aspx?docname=4AA4-6449ENW&cc=us&lc=en

http://h20195.www2.hp.com/v2/GetDocument.aspx?docname=4AA4-4134ENW&cc=us&ll=en



http://intranet.hp.com/eg/sales/convergedsystems/virtualization_systems/Pages/cs_300_for_Virtualization.aspx

http://intranet.hp.com/eg/sales/convergedsystems/virtualization_systems/Pages/virtualization_systems.aspx

http://intranet.hp.com/eg/sales/convergedsystems/virtualization_systems/Pages/cs_700x_for_Virtualization.aspx



http://cdsplus.austin.hp.com/cadence/app/marketingstandard/sig_201/4aa4-7742enw/4aa4-7742enw.pdf







Solution Map: CS, App Maps & RAs

Overview on all existing configurations:

CS App Maps: http://h17007.www1.hp.com/us/en/enterprise/converged-systems/app-map/index.aspx#.U-yBE_mSx8E

Storage App Maps: http://intranet.hp.com/eg/sales/storage/ww/Pages/index.aspx

http://h17007.www1.hp.com/us/en/enterprise/converged-systems/app-map/index.aspx

http://intranet.hp.com/eg/sales/storage/ww/Pages/index.aspx


But when you hear this ....

Position Converged Systems at all opportunities

“Can you give us a really efficient convergence machine?”

“I need standard and simple, not custom and complicated”

“We want to get out of the hardware integration business”

“We need building blocks that we can automate”

“Setup mistakes are killing us”

“I don’t have time to do new apps. I’m too busy managing the old apps.”

“Too many people are touching every project”

AutomateAccelerate Achieve

... it definitely is a converged Systems deal!


How do we achieve Convergence?

Siloed domain expertiseAutomating IT with Converged Management

• Special purpose tools

• Multiple manual hand-offs

• Difficult to automate

• Slow, error-prone IT service roll-outs

• Improving execution of IT actions

• Programmatic control of infrastructure

• Ability to effectively track technology resources levels to business conditions

Storage

Network

Server

Facilities

Monitor applications

Provision application

Provision infrastructure

Server Automation SiteScope

Manage infrastructure

HP Automation, Orchestration, MonitoringHP OneView HP Helion

Presenter

Presentation Notes

- HP SDE is bigger than the datacenter - Programmatic control accelerates IT’s ability to respond to business demands - Works along with Cloud and CI to support cloud and non-cloud workloads - Minimize IT time and effort - Supports the IT teams ability to make each silo transition and work as a single team - Has immediate benefits to remote/branch offices HP Software Defined capabilities accelerate your entire enterprise The goal of the HP Software Defined Enterprise is to help accelerate IT to business speed. Improving execution of IT actions in support of new business initiatives and reduce the time and effort for traditional IT work. The HP Software Defined Enterprise approach is designed to help organizations get ready for the New Style of IT…�--- delivering on the promise of being an agile broker of IT services… the situation where Cloud and Convergence works alongside Software Defined capabilities to help IT move measurably faster and elevate IT to new levels of excellence… This is bigger than just the corporate data center. This includes public and private cloud, the IT teams themselves and their evolution from silo organizations, regional data centers, remote and branch offices. In fact the most immediate uses for Software Defined Networking and Software Defined Storage are within remote/branch offices. Providing programmatic control of infrastructure and the ability to much more effectively track technology resources levels to business conditions will be a powerful enabler for IT teams. This is the promise of the HP Software Defined Enterprise.


Next level of intelligent automation/orchestration covering the complete enterprise

HP Software Defined Enterprise

Cloud• Self service interface to the business• HP SDE more fully automates service requests • HP SDE becomes fulfillment engine

HP Software Defined Enterprise• HP SDE uses programmatic triggers to initiate

actions based on business conditions• HP SDE becomes programmable engine

CloudLOB user control

IT admincontrol

ConvergedInfrastructure

Software DefinedEnterprise

Applicationcontrol

Converged Infrastructure• Minimize IT admin effort through enhanced

management automation across all infrastructure elements (tool chains)

• HP SDE becomes execution engine

Presenter

Presentation Notes

- HP SDE is the next level of intelligent automation/orchestration and it supports both Cloud and non-Cloud work. - HP SDE makes CI programmable. HP SDE helps you get non-cloud IT work done faster and helps you build tool-chains to drive further automation - HP SDE helps you get services ready for your cloud marketplace faster and helps you automate the fulfillment of those requests in the cloud - HP SDE allows IT to use real-time business conditions as software triggers to initiate infrastructure resource actions � – improving alignment and eliminating manual effort and the chance for errors HP Software Defined Enterprise (Cloud, HP SDE and Converged Infrastructure) HP SDE is the next level of intelligent automation/orchestration and it supports both Cloud and non-Cloud work. This is the second most important slide in the deck. “Software defined” is the key to increased IT speed and agility. Software defined is the evolution of virtualization but it is also your tool to help your team more quickly build-out services for your cloud marketplace. Software Defined also helps you get more of that traditional IT work done outside of the cloud and make that space more agile as well. So how to position Software Defined against Cloud and Converged Infrastructure. Start at the bottom. CI was all about helping the IT admin get their job done by not having to put all the physical pieces together. Now -- with software defined/integrated infrastructure management across all infrastructure elements… much of the IT admin work can be accelerated across the physical and software defined spaces. Plus CI now becomes programmatically controllable - meaning you can add HP OneView to your toolset. And place it into tool chains and allow those tools to work together. So HP SDE becomes an execution engine to get your non-cloud IT work done as well as cloud service building. From a Cloud standpoint it is about supporting that self-service interface to the business. HP SDE more fully automates those service requests to help you not only get services into your cloud market place more quickly. But SDE also accelerates the assembly of the automation needed to respond to each user request as it comes through the cloud marketplace. So the HP Software Defined Enterprise sits in the middle assisting and accelerating both Cloud and Convergence work -- but also enabling programmatically control the infrastructure. Allowing IT to use business conditions as software triggers to initiate infrastructure resource actions. Thus HP SDE becomes a programmable engine to help you get your job done


HP Software Defined Enterprise solutions today

Software Defined Compute/Systems

Software Defined Storage

Software Defined Networking

Moonshot

HP StoreVirtual VSA

HP ConvergedSystemsfor Virtualization

HP 3PAR StoreServ HP StoreOnce VSA

50 OpenFlow switches10 OpenFlow Routers

Virtual Application NetworksSDN Controller

HP TippingPointIPS & NGFW

Software Defined Security

VSA

HP OneView, HP Helion OpenStack, HP CSASoftware Defined Mgmt

HP ProLiant and HP BladeSystems

Presenter

Presentation Notes

- HP has many great Software Defined solutions to help you start your SDE today - Compute… broadest set of servers and converged systems to support virtualization in addition to Moonshot for software configurable and workload specific applications - Storage… HP is #1 in SDS offering HP StoreVirtual VSA along with HP Store Once VSA. - Networking… HP has the most complete SDN offering in the industry. � Customers can implement SDN with HP. Some competitors are 2 product generations from offering SDN. - Management… HP OneView manages and programmatically controls your infrastructure. HP Helion and HP CSA manages your cloud. - Security… NEW HP TippingPoint Firewalls are now offered as virtual appliances – backed by the best security intelligence in the industry� HP Software Defined Enterprise solutions today You may not be aware of all the software defined capabilities HP offers today. Leveraging what you are already doing well and what you are already purchasing. Software Defined Compute (SDC) HP has the industry’s broadest set of systems to support compute needs and server virtualization and with Moonshot, we have software configurable and controllable systems for supporting next generation applications and mobility. Software Defined Storage. (SDS) Wikibon ranked HP as the #1 vendor for software defined storage. �HP offers HP StoreVirtual VSA along with HP Store Once VSA. �In addition HP's 3PAR storage systems can be programmatically accessed as well. Software Defined Networking (SDN) HP has the broadest collection of Software Defined Networking (SDN) capabilities in the industry today with 50 OpenFlow enabled switches and 10 OpenFlow enabled routers available. HP has delivered over 30 million ports of OpenFlow enabled connectivity to our customers. Software Defined Management For IT administrator control - HP offers HP OneView and for deeper networking control the HP SDN Controller And for cloud control - HP offers within the HP Helion portfolio…. HP Helion OpenStack for open cloud management along with HP Cloud Service Automation from HP Software for heterogeneous cloud management Software Defined Security HP's newest capability in the Software Defined arena, is software defined security where HP TippingPoint firewall appliances can be delivered as virtual appliances/next-generation firewalls. Both these physical and virtual instances make use of HP's outstanding security intelligence service to provide the best security in the industry. As you can see - HP has significant software defined capabilities available today to help you start along your path to a software defined enterprise.


Time to grab your cape…

Sell more with HP‘s Convergence Story

Presenter

Presentation Notes

Time to grab your cape… So that concludes our presentation of the HP Software Defined Enterprise… Accelerate your business. It is time to grab your cape and time to impress your business teams with just what you can accomplish….!!!!

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