hpmc 2014 - cx and mobility showcase - oracle
DESCRIPTION
Presented during the High Performance Marketing Conference 2014, organized by Accenture on January 23rd, 2014.TRANSCRIPT
Oracle CX
Mobility and Customer Experience Demo
Powered by Accenture Foundation Platform for Oracle (AFPO)
Copyright © 2013 Accenture All rights reserved. 2
You will play a hands on role as a Global Insurance Customer as you
walk through an end-to-end day in the life scenario.
You will interact with multiple Global Insurance company employees –
all enabled to meet your needs and provide you the best possible
experience.
You will see a lot of Accenture and Oracle technologies working
together to deliver business value – and improve the Global
Insurance Customers’ Experience.
Today’s Demonstration
GLOBAL INSURANCE We stick our neck out for your
safety!
An Accenture Demonstration Powered by
AFPO
Copyright © 2013 Accenture All rights reserved. 4
Why are we focusing on Customer Experience?
Customer Experience will be a strategic differentiator for Global Insurance.
Accenture Research Oracle Research
64% of customers said they would stop doing
business with an organization after a poor
customer experience
Of those, 91% would go on to buy from a
competing company
After a poor customer experience – as many as
49% of consumers will go on to post on a social
network
… but …
84% of customers are willing to pay more for a
better customer experience
Consumers are leaving their providers more
than ever before
85% of customers said that companies could
have done something different to prevent them
from switching
48% of customers expect specialized treatment
for being a "good" customer
50% said it is extremely important for
companies to have customer service people
who know their history
Copyright © 2013 Accenture All rights reserved. 5
But – the bottom line is…
Customer Experience Leaders Outperform the Market
Copyright © 2013 Accenture All rights reserved. 6
Our Customer Experience Imperative
Global Insurance strives to be visionary in the insurance industry - differentiated by our focus on
Customer Experience, enabled by technology.
Provide a seamless experience – across all channels
Think mobile first –
for customers and the enterprise
Create opportunities from the
engagement center
from a cost to profit center
Copyright © 2013 Accenture All rights reserved. 7
The Scale of Mobility
Source: GSMA, Nilson Report, United Nation Department of Economic and Social Affairs, Accenture Analysis.
9B
2 Billion Smartphones
Cars &Trucks
InternetUsers
CreditCards
MobilePhones
WorldPopulation
ConnectedDevices 9 Billion
6 Billion
2 Billion
1 Billion
7 Billion
3 Billion
Copyright © 2013 Accenture All rights reserved. 8
Today’s Day in the Life Scenario
Copyright © 2013 Accenture All rights reserved. 9
Copyright © 2013 Accenture All rights reserved. 10
Copyright © 2013 Accenture All rights reserved. 11
Today’s Day in the Life Scenario
Copyright © 2013 Accenture All rights reserved. 12
Technology Powering the Demonstration
• Oracle ADF Mobile • Oracle ADF • Oracle Policy Automation • Oracle RightNow Cloud Service • Siebel Open UI • Eloqua • Big Data • Oracle SOA Suite • Oracle Identity & Access Manager
Oracle Engineered Systems: Exalytics, Exalogic, Exadata
Oracle Enterprise Linux, Oracle Database, Oracle WebLogic, Oracle Enterprise Manager
Accenture Foundation Platform for Oracle (AFPO)
Products Used
Thank you!