hpair 2016_dawn chui_innovations in urban mobility (shared)

Innovations in Urban Mobility

Dawn ChuiAugust 2016

HPAIR 2016 Asia Conference

Copyright © TOFU Management

TRENDS

Urbanization and Sprawling in Cities

Ageing Population and Concern to Well-

being

Decline of Consumerism and Rise of

Environmentalism

Social and Economic Sustainability

Hot Trends Affecting Urban Mobility


The vicious circle of urban decline

Urban sprawl

Longer journeys

More cars

More roads

More congesti

on

Decrease of city's attractiveness

Declining quality of life


Integration

Route & Mode

Information

Fare

Institution

Seamless connection

Real-time journey planner, Open data

Interchange discount

Governance, planning, law enforcement

The Solution: INTEGRATION

Physical connection and linkage – seamless transport facilities

Efficiency service – minimize transfer, securing connectivity through hub & spoke

Economic imperatives – sustainable and affordable fares; efficient payment gateway and system

Technology-enabled information provision – real-time transit information allowing for journey planning

Administrative efficiency – governance, measurement, monitoring, and law enforcement


Innovations forPassenger Satisfaction


“Ultimately we want a bit more love, not everybody does love us yet, but that's our aspiration. It's a bit of a tough one...We're wanting to show our customers that we care about them, we're listening to them...”

Lucy WhiteheadPrinciple Planner Social and Digital

Transport for London


Safety

Mobility Service

Efficiency

Comfort

Reliability

Speed

PersonalizedInformation

Collaboration

Policy

AutomationIntegration

Ergonomic


Automation: safer and more efficient

Source: TMB Barcelona Source: Mercedes Benz


Speed: mega city and megacity region transit


Passenger Ergonomics


Innovations in Information Provision


Types of Data the Transport Sector Concerned

Open data – Real-time transit data

•Time of arrival / departure•Service disruption•Position of vehicles•Positions and status of elevators, escalators•Location of stations, shops•Planned schedules•Fare products•Price structure

Personalized data – Private & Confidential

(Consent)

•Contacts information•Travel histories•Financial information

Commercial Data – Copyright & Ownership

(Agreement)

•Third parties (e.g. banks, telecoms)•Shopping recency, frequency, monetary value


Source: “The Benefits of Open Data”, Action Points, UITP, May 2014


Who benefits?


Showcase: London free and open data by default

•TfL is funded by fare and taxpayers, transport information is thus public propertyPublic data•Any person needs travel information get whatever and whenever they wish to getReach•Enabling customers to make informed choices, making best use of network capacity

Optimal use of transport network

•Open data saves customers’ time, optimizes operators’ efficiencyEconomic benefit

•Open for developers to build Apps, services, tools, stimulate growthInnovation


Examples of apps using TfL open data


Collaborative Contribution• Working with businesses and academia to improve

journey planning, road safety and service usability.

Source: Gov Lab, www.odimpact.org, January 2016

Copyright © TOFU ManagementBus Information System

In Seoul, transit data is fed to operators, academic, to jointly develop tools to enhance and improve service

Source: Seoul Metropolitan Government

Copyright © TOFU Management Photo credit:: Seoul Metropolitan Government

Transit data is centrally collected by Seoul Metropolitan Government, processed through the government-invested smartcard company, and shared openly for public access.


KRRI has advised SMG with better night bus routes planning through the sharing and analytics of data, thus optimizing operation efficiency and enhancing passenger satisfaction

Photo credit:: Seoul Metropolitan Government


Innovations in Integrated Planning


What have these cities in common?


Secrets of Success: Integrated Mobility Plans

Vision: Long-term political vision1Context: Transport geography, land

use, growth plan 2Challenges and policies: objectives,

analysis of future scenarios3Transport proposals: multimodal,

delivering strategies 4

Expected outcomes: Analysis on impact of transport proposals5

Implementation plan: short-, medium- and long- delivery plans 6

Costs & resourcing: Identify fundiing sources for strategy7

Monitoring & reporting: framework of indicators, KPIs 8

Thank You!

hpair 2016_dawn chui_innovations in urban mobility (shared)

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