O u r s t o r y … .

© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Evolution of computing

Connected Devices

Connected Devices

Connected Devices

ContentCommerce

ContentCommerceCommunity

ContentCommerceCommunity

Context

2010300 Million

20143 Billion

201630 Billion

ContentCommerce

ContentCommerceCommunity

Devices

DataContext

App StoreMultiOS

Devices

App StoreMultiOS

Glass Slabs Enchanted Objects

3

,“ ”Fashion is

Technology is what you carry.what you wear ;

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Unprecedented Time-to-Market

AnnouncementSketching

and Design PrototypingKick-Off

Aug Sept Oct Nov Dec’14JulMay JunAprMar ‘14

StartEngagement

Sale Period

+

Winner of the CFDA MenswearDesigner of the Year Award – 2011

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Amazing industry responseTo single interview with Women’s Wear Daily, resulting in 300M+ Impressions

Sources: Buzzsumo, Netbase, Topsy, Twitter, Woldle

Over 300 articles Shared more than 140k times

Most Frequent Descriptors

STRIKINGDESIGN

LUXURYBESTLOOKING

11,995 584 125K 49 1,598

STYL

ISH

HO

T INSANELY-BEAUTIFUL

CEO of T-Mobile

Key Bloggers

Consumer Sentiment

Negative115, 5%

Positive2023, 95%

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,HP Wearable Product Position

LUXURY LIFESTYLE SMARTWATCHESHIGH TECH SMARTWATCHES ACTIVITY TRACKERS

Pebble

LG

SONY

Moto

Apple

Samsung

Fossil

Movado

TAG

Fitbit

Garmin

Jawbone

Misfit

Under Armour

Microsoft

Adidas

Pebble

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,The Michael Bastian Chronowing

Michael Bastian InspiredHP Designed & Built

MICHAEL BASTIAN ChronowingFashionable Distinctive, Digitally Connected

HP Smart Cloud & Service• Push Software updates to Apps & Watch• Alerts / Notifications (e.g. SMS, email,

Phone calls, Calendar Appts)• Content Feeds (News, Weather, Sports)• Device Status (Battery, Wi-Fi, etc)

Apps for both Apple and Android

Engineeredby.hp.com

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Titan JUXT and Isaac Mizrahi Smartwatch

ISAAC MIZRAHI SmartwatchElegantly designed. Discreetly Connected

Apps for both Apple and Android

Engineeredby.hp.com

Titan JUXTClassic Time Plus Digital Smarts

HP Smart Cloud & Service• Push Software updates to Apps & Watch• Alerts / Notifications (e.g. SMS, email,

Phone calls, Calendar Appts)• Step information• Device Status (Battery, Wi-Fi, etc)

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Movado and Licensed Brands Fashion Smartwatches

HP Smart Cloud & Service• Push Software updates to Apps & Watch• Alerts / Notifications (e.g. SMS, email,

Phone calls, Calendar Appts)• Step information• Device Status (Battery, Wi-Fi, etc)

Apps for both Apple and Android

10

,enchanted objects“ ”The era of that are

accessible to everyone are here.

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

,Summary

• What you wear is fashion, what you carry is electronics

• Don’t apply the rules of mobile to the world of wearables and IOT

• Jewelry is timeless, technology is ephemeral

• Less is more – Amplify only the essentials. Contextualize the notifications

© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Engineeredby.hp.com

@MSCJHawkins

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