hp - towards greener world (255257)

7/28/2019 Hp - Towards Greener World (255257)

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Towards Greener World

Presentation by:

Vivek Sharma


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Quotes

"Earth provides enough to satisfy every man's

need, but not every man's greed

- Mahatma Gandhi

"You cannot escape the responsibility oftomorrow by evading it today

- Abraham Lincoln


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Sustainability

Sustain means to maintain", "support", or "endure

Sustainability is improving the quality of human life

while living within the carrying capacity of

supporting eco-systems


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Reasons Why Companies

Do Not Go For Green

More environment friendly the companies

become, the more the effort will erode their

competitiveness.

Going Green will add cost ;

No immediate financial benefits too.


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Other Important Reasons

Suppliers can not provide green inputs ortransparency

Sustainable manufacturing will demand

new equipments and processes

Customers will not pay more for eco-

friendly products during recessionSustainability as a corporate social

responsibility divorced from business

objectives.


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Sustainability Issues

Pitched battle between

- Govt. and Companies

- Companies and Consumer Activists; and

- Consumer Activists and the Govt.

Suggestions

- More and increasing tougher regulations.

- Educating and organizing consumers so thatthey will force businesses to becomesustainable


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Conflict of Goals

"Sustainability is here to stay or we may not be"

- Niall Fitzgerald

Largely social benefits of developing sustainable

products or processes

VSFinancial cost of Going Green


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Innovative Companies are Smart

Companies

Sustainability Organizational and

technological innovations Yield both

bottom line and top line returns

Becoming environment friendly lowers costs

because of reduced inputs

In addition, the process generates additional

revenues from better products or enables

companies to create new businesses.


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The key to success -- INNOVATION

The quest for sustainability is already starting to

transform the competitive landscape, which

will force companies to change the way they

think about products, technologies, processand business models.


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Ultimate Goal

By treating sustainability as a goal today, early

movers will develop competencies that rivals

will be hard pressed to match. The

competitive advantage will stand them ingood position because sustainability will

always be an integral part of development.


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Stages of Change

Stage I Viewing Compliance as Opportunity

Stage II Making Value Chains Sustainable

Stage III Designing Sustainable Products andServices

Stage IV Developing New Business Model

Stage V Creating Next Practice Platforms


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Stage I Viewing Compliance as

OpportunityCENTRAL CHALLENGE To ensure that compliance with norms becomes an opportunity for

innovation.

COMPETENCIES NEEDED

The ability to anticipate and shape regulations. The skill to work with other companies, including rivals, to

implement creative solutions.

INNOVATION OPPORTUNITY

Using compliance to induce the company and its partners toexperiment with sustainable technologies, materials, andprocesses.


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Examples

Tata Nano Euro IV regulation for fuel

consumption and emission standards.

Hewlett Packard (HP) -1990 Lead solders

By July 2006 HP was able to comply with EUs

Restriction of Hazardous Substance Directives.


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Stage II Making Value Chains

SustainableCENTRAL CHALLENGE

To increase efficiencies throughout the value chain.

COMPETENCIES NEEDED

Expertise in techniques such as carbon management and life-cycle

assessment. The ability to redesign operations to use less energy and water, produce

fewer emissions, and generate less waste.

The capacity to ensure that suppliers and retailers make their operationseco-friendly.

INNOVATION OPPORTUNITIES

Developing sustainable sources of raw materials and components.

Increasing the use of clean energy sources such as wind and solar power.

Finding innovative uses for returned products.


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Examples

Supply Chain- Vendors consume around 80%resources . UnileverBy 2015 purchase palm oiland tea only from sustainable sources.

Operations- Fed Ex- replacing old aircrafts with

Boeing 757 thus reducing fuel consumption by36% while increasing capacity by20%.

Workplace- IBM -3,20,000 employees, 25%telecommute, leading to annual savings of $700

million in real estate cost alone.Returns- Returns reduce corporate profitability by

an average of 4%. Besides returns reuse theproducts- Cisco -> 5% in 2004 to 45% in 2008,

resulting recycling cost reduced by 40%.


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Stage III Designing Sustainable

Products and ServicesCENTRAL CHALLENGE

To develop sustainable offerings or redesign existing ones to become eco-friendly.

COMPETENCIES NEEDED

The skills to know which products or services are most unfriendly to theenvironment.

The ability to generate real public support for sustainable offerings andnot be considered as green washing

The management know how to scale both supplies of green materials andthe manufacture of products.


Applying innovative technologies in product development.

Developing compact and eco-friendly packaging.


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Examples

UnileverIn October 2005 it launched the sustainableconcentrated detergent, which saves 500 million gallons ofwater and 150 million pounds of plastic each year. And thesmaller bottle means Unilever can transport three times asmuch product in every truck, saving 26 million gallons ofdiesel each year.

ING Bank provides funds which invest in renewable energy,microfinance, or Kyoto Protocol emission reductionprojects.

British Airways-Zero waste to landfill in the UK by 2010,

Improve carbon efficiency by 25% by 2025 - reducing thegrams of carbon dioxide per passenger kilometre from 111to 83 grams, Reduce the average noise per flight by 15% by2015, 50% reduction in net CO2 emissions by 2050.


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Stage IV Developing New Business

ModelCentral challenge To find novel ways of delivering and capturing value, which will change

the basis of competition.

Competencies needed

The capacity to understand what consumers want and to figure outdifferent ways to meet those demands.

The ability to understand how partners can enhance the value ofofferings.


Developing new delivery technologies that change value-chainrelationships in significant ways.

Creating monetization models that relate to services rather thanproducts.

Devising business models that combine digital and physicalinfrastructures.


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Example

Indian Posts

Instead of shipping the electronic transfer it

sends the master copy to one of its offices.

Prints and binds the document and deliver

copies anywhere in the city.

Result- Shrinking of the delivery cost while

service also becomes eco friendly.


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Stage V Creating Next Practice

PlatformsCENTRAL CHALLENGE

To question through the sustainability lens the dominant logic behindbusiness today.

COMPETENCIES REQUIRED

Knowledge of how renewable and nonrenewable resources affect businessecosystems and industries.

The expertise to synthesize business models, technologies, andregulations in different industries.


Building business platforms that will enable customers and suppliers tomanage energy in radically different ways.

Developing products that wont need water in categories traditionallyassociated with it, such as cleaning products.

Designing technologies that will allow industries to use the energyproduced as a by-product.


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Smart Grid

For Internet and Energy Management

Features Using digital technology to manage powergeneration, transmission and distribution from alltypes of sources along with consumer demand.

Operating resilience against physical and cyber attack.Result - Lower cost and efficient use of energy.

Usage -The grid will allow companies to optimize theenergy use of computers, network devices, machinery,telephones and building equipment, through meters ,sensors and applications. Enable energy needs of cities,companies, buildings and households.

Examples - HP, Dell, IBM, Cisco as internet platform whileutilities include GE and ABB in India.


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Smart Grid


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ITC

ITC Royal Gardenia, Bangalore has been rated

the world's largest & India's first Leadership in

Energy and Environmental Design (LEED)

Platinum Green Hotel

CII-ITC Center of Excellence for Sustainable

Development, Gurgaon is also a Platinum

Green Center and has been said as Center ofFuture by Hillary Clinton, Foreign Minister of

USA.


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IBM Software Reduce commuting with online collaboration and increasing work from

home

Reduce business travel by using online collaboration

Shift workloads to underutilized servers to reduce energy and floor space

needs

Schedule execution of workload to off-peak hours to use lower-cost energy

Effectively manage asset life cycles Optimize applications to reduce needed IT resources and energy

Consolidate and virtualise to eliminate floor space and computing

infrastructure

Optimize HVAC for hot spots to reduce energy consumption

Effectively manage your data storage needs

Reduce the power consumption when workloads decrease

Optimize business processes to reduce the energy footprint and costs of

operations

Reduce use of paper by enabling business processes to use e Forms andimages


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An Appeal


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THANKYOU

hp - towards greener world (255257)

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