hp terminology crowdsourcing

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

HP Terminology CrowdsourcingCase Study

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

BackgroundHP is a large and global company

Global Brand Terminology management is essential to HP’s ability to speak to all customers, in any language, with a consistent voice.


Terminology Management opportunitiesWhy HP cares about global terminology management• Gives strength to HP brand image across all languages and markets• Increases usability and user satisfaction• Reduces translation errors• Reduces legal liabilities• Shortens time-to-market• Increases reusability and retrieval of terminology

Terminology needs to be governed and managed globally with a process that includes Global Brand terminology owners as well as regional and linguistic experts


Terminology Crowdsourcing objectives

Program objectives: teamwork in terminology• To provide a social approach to terminology governance• To evangelize the need for high-quality and consistent terminology• To establish and maintain terminology standards

Community objectivesThe tools and processes must allow:• Self-registration and access for both internal and external contributors• Voting on terminology, and the suggestion of new terms• Recognition of contributors


Teaminology screenshots


Teaminology Voting processHP

TEAMINOLOGY

HP Support Engineer

HP.Com Country Manager

Creative

Agency External Supplier

Translator

HP Product Manager

Votes on Terms and/or New Term Candidates

Review Cycle

(Terminology Governance

Council)

Weekly report on

-- Term votes-- Term candidates


Teaminology was a good concept : first attempt was a proof-of-concept

Teaminology opportunities

Building of the crowd

Increasing visibility on Global Terminology

Management

Definition of key processes and

standards


We learned a lot… but users did not like the first version!Teaminology challenges

User Experience

Design Recognition

1


Redesign project: background

• Improve Customer Experience • Align with HP Brand guidelines• Enhance recognition

from …

to


HP Terminology community - mock-upsMotivation and recognition


HP Terminology community - mock-upsUser experience improvement


Lessons learned

Communicate and motivate• Crowdsourcing tool must be easy to use and fun!• Critical mass is essential in community crowdsourcing.• Community motivation and recognition are key.• Terminology is involving a lot of people within large companies.• Communication, evangelization… and more communication!

Delphine Feyeux-Lancon

j'ai change " a large amount of" par "a lot of" people pour que le texte tienne avec l'image

hp terminology crowdsourcing

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