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HP Software EMEA Performance Tour 2013 Zurich, Switzerland September 18 The New Style of IT HP Software Today and Tomorrow Ulrich Pfeiffer Georg Bock

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HP Software EMEA Performance Tour 2013

Zurich, Switzerland September 18

The New Style of ITHP Software Today and Tomorrow

Ulrich Pfeiffer

Georg Bock

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

Change

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3

A vision for the enterprise of 2020

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4

Applications as a competitive weapon

What we expect• Apps everywhere• Accessed through multiple-

screens/devices • 30x increase in application releases

What we’ll need• User experience as competitive weapon• Systems for continuous deployment• Trusted, enterprise App stores• Secure transfer of context between

devices

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5

Maximize information

What we expect• 44X more data1

• Breakthroughs in memory technology

What we’ll need• Automated analysis based on meaning

• Lean analytics engines

1IDC, The Digital Universe Decade , May 2010, sponsored by EMC Corp.

2UMTS Forum, Mobile Traffic Forecasts 2010-2020, January 2011

IDG Research Services, IT Executives Vision, conducted for HP, for 2020, May 2012

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6

Dynamic services anywhere

What we expect• Core versus context

• Mosaic processes

• Networks of specialists

• Aggressive innovation

What we’ll need• Manage hyper-diversity

• Real-time sense and respond engines

• Digital supplier management

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7

Security and privacy

UK has one CCTVper 32 people –the highest ratio in the world

What we’ll need• Faster reactions

• Visibility across entire mosaic

• Adaptive security

What we expect• Big data will create bigger targets

• 2 billion more internet users

• Increased attack surface

• Breaches will occur

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8

publicprivate traditional

Business Data

Explosion of unstructured data

hybrid

Human Information

Machine Data

BLIND spots

Social mediaIT/OT ImagesAudioVideoTransactional

dataMobile Search engine Email TextsDocuments

New Style of IT - What’s the Impact

Business Data10% of ALL your Data

Your structured data

of unstructured data

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9

Focused on delivering amazing experiences

Resulting in a new style of IT

Develop

Operate

Secure

Govern Structured data, process

PC, months

Harden the edge, trust the core

Monetize

Local, procedural,bureaucratic

Physical,one-to-many

Connected

Intelligence

Real-time analytics,human information

Mobile, days

Borderless, proactive, dynamic

Virtual, predictiveself-service

Digital,one-to-one

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10

HAVEnBig Data Platform

HAVEn

Social media IT/OT ImagesAudioVideoTransactional

dataMobile Search engineEmail Texts

Catalog massive volumes of distributed data

Hadoop/HDFS

Process and index all information

AutonomyIDOL

Analyze at extreme scale in real-time

Vertica

Collect & unify machine data

Enterprise Security

Powering HP Software+ your apps

nApps

Documents

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11

Connected intelligence viewpoint across the service lifecycle

What does the New Style of IT mean for IT Management?

• Mitigate riskReal-time insightfrom trusted data

• Improve productivitySingle source of truth provides the context for collaboration

• Increase revenueInnovation via open and modular standardization

• Reduce costService costtransparency

Connected

Intelligence

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12

wayto...

balance the

portfolio

build quality

applications

keep services reliable

satisfy service

requestsWh

at

is t

he best

In the New Style if IT…

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13

The IT Value Chain

define your

strategy tobalance and broker your

portfolio

prioritize every

requirement tobuild the best services and

deploy them

handle each

request by streamlining

the process tofulfill it

seek to detectissues and tocorrect them before impacting users

Plan Build Deliver Run

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14

Defined

The IT Value Chain

Strategy to Portfolio Request to Fulfill Detect to Correct

Drive IT portfolio to business innovation

Build what the business wants, when it wants it

Capture, fulfill & monitor IT services

Anticipate & resolve IT issues

Requirements to Deploy

Single source of truth Open & modularReal-time insight Sourcing agnostic

Connected

Intelligence

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15

Mapping to HP Software IT Management

Strategy to Portfolio Request to Fulfill Detect to CorrectRequirements to

Deploy

Drive IT portfolio to business innovation

Build what the business wants, when it wants it

Capture, fulfill & monitor IT services

Anticipate & resolve IT issues

Service & Portfolio Management

Cloud Automation

Application Lifecycle Management

BusinessService Management

HP Software for IT Management

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16

Integrated Network & System Mgmt

IT Service Mgmt

HP Software Evolution

1997 2001 2002

PR

OLI

N

TR

INA

GY

CO

MP

AQ

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17

Service-driven Operations

DC Transformation

HP Software Evolution

2004 2005 2006

NO

VA

DIG

M

PE

RE

GR

INE

ME

RC

UR

Y

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18

Service Lifecycle Mgmt

Business Service Mgmt

HP Software Evolution

2007 2007 2009 2010S

PI

DY

NA

MIC

S

OP

SW

AR

E

TIP

PIN

G P

OIN

T

ST

RA

TA

VIA

3C

OM

BTO – Business Technology Optimization

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19

Manage IT Value Chain

Automation & Security

HP Software Evolution

2010 2010 2011 2011

FOR

TIF

Y

AR

CS

IGH

T

VE

RT

ICA

AU

TO

NO

MY

IT Performance Suites

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20

Today’s Reality – We can do better

2/3 fail

Deliver more value

Improve project success

What % of IT projects fail?

25%IT

75%users

Improve experience

Find and fix outages first

Who identifies IT outages?

40%infrastructure

60%Apps

Manage risk

Preempt security attacks

Where do attacks occur?

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21

HP Software for IT Management

Service & Portfolio Management

Cloud & AutomationApplication Lifecycle Management

HP IT Management

HP Anywhere for mobilizing the enterprise

Executive Scorecard for instant insights

The power of the portfolio: integrated Solutions

Business Service Management

Monitor, prevent and resolve IT issues

Automate deployment and management of IT & cloud

services

Build high quality applications to meet

business needs

Optimize IT services and portfolio for business

innovation

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22

HP Service and Portfolio Management

Service and Portfolio Management

Financial and Compliance

Asset Manager

HW, SW, Infrastructure, ApplicationsUniversal Discovery

Service Manager

ITIL Practices

Network to Application CI dependency mappingUniversal CMDB

ProblemIncident Depreciation Configuration Management

ChangeLicense

ManagementRequest for

serviceMaintenance

Demand and Resources

Project & Portfolio Management

Executive Scorecard Continuous improvement

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23

ITSM as a Service

Simplified processes with HP best practices Service Desk

Incident Management

Problem Management

Change Management

Configuration Management

Leverage HP wealth of ITSM & ITIL experience

Fixed price, quick start Foundation service

HP Service Anywhere

HP SPM – Recent Highlights

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24

HP Application Lifecycle Management

HP Application Lifecycle Management

Full quality management in a unified platform

Quality Center

Unified with complete traceability from requirements, to development and test

Unified Functional TestingTest more and fasterEasy Agile project mgmt

Agile Manager

Service Virtualization

Mobile apps test in the cloud

Mobile Testing Security Testing

Performance Center

Centralize load testing with real-world insights

LoadRunner

Executive Scorecard Continuous improvement

HP ALM

Virtualize apps for dev & test Ensure applications are secureIndustry’s most widely used load testing solution

Single Platform, Full traceability

For all Applications

Cloud, Web, Mobile

First and Only Unified Testing

Innovative and Patented

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25

HP Agile Manager

Agile project management

User Story management

Defect management

Workspace provisioning

IDE integrations

Development analytics (ALI)

A SaaS solution for Agile

Instant-on service

Regular, incremental releases driven by user feedback

Web-based, intuitive UI

Complements HP ALM/QC

Key Characteristics

HP ALM – Recent HighlightsA SaaS-based solution for organizing, planning and executing agile projects

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26

HP Cloud & Automation

Cloud & Automation

Executive Scorecard Continuous improvement

Cloud Service AutomationHybrid Cloud Controller for SaaS, PaaS, IaaSfrom local resources to public clouds

Continuous Delivery AutomationFull Application provisioning lifecycle Management for the cloud

Datacenter AutomationAutomate IT tasks and processes, Run book Automation

Cloud StorageApplications NetworkMiddleware Systems

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27

HP Cloud Service Automation 3.2

Highly automated service lifecycle management • Easy-to-use, self-service portal• Multi-tenant catalogues• Application services (SaaS, PaaS, Iaas)

Enterprise-grade management• High availability, security, compliance• Intelligent resource utilization, monitoring

Flexible, open and extensible architecture• Multi-hardware, multi-hypervisor• Out-of-the-box integration with HP products• APIs for third party integration• Openstack support

Cloud management

Open, extensible architecture

Service lifecycle

Traditional Private cloud Managed cloud Public cloud

Consume Create

HP C&A – Recent Highlights

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28

e

HP Business Service Management (BSM)

Operational AnalyticsActionable intelligence from events, logs, monitoring metrics & topology data

Business Service Management

Operations BridgeConsolidated event management and cross domain reporting for hybrid IT environments

Infrastructure ManagementComprehensive management of systems, networks and storage

Application Performance MgmtManage applications of all types & technologies – cloud, mobile, devOps

Run Time Service Model (RTSM)

Cloud StorageSystems NetworkClientsMobile

Executive Scorecard Continuous improvement

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29

HP Software for IT Management

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30

HP Software Evolution

Integrated Solutions

ANLM Automated Network Lifecycle Management

ALM Application Lifecycle Management

CLIPClosed Loop Incident Process

CCRM Change, Configuration, Release Management

ITFMIT Financial Management

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.31

Customers were and are asking us how to run IT e2e

2006-2008

Build a portfolio

2008-2011

Integrate, integrate, …

2011-now

Running IT prescription

Integration requirements were a side effect of an understated need

Lifecycle 15% ~450 integrationsHP OpenView

Mercury

OpsWarePeregrine

Others …

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.32

New Style of IT Management – Architectural Impact

ERP, Internet as trusted platform for business

“Traditional IT”

Commoditization of compute, globalized markets, composite services

“IT as a Service”

“Service Brokerage”

Multi-sourced business services, Big Data, enterprise security & governance, BYOD and internet of things

IT Management becomes a strategic control point for the new style of IT

Technology-centric Service-centric

Cost focused

The majority of the market is here

Value driven

Leaders will be here (soon)

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.33

DevelopersBusiness Leader IT Engineer IT Operations UsersEnterprise Architect

ConceptualService Model

Policy

Demand

LogicalService Model

IT Project

Requirement

Release

Physical Service Model

RFC

Event

Driving value consistently across silos

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.34

DevelopersBusiness Leader IT Engineer IT Operations UsersEnterprise Architect

LogicalService Model

Physical Service Model

ConceptualService Model

Policy IT Project

Demand

Requirement

RFC

Event

Release

Service Model – Backbone of the Value Chain

Drive Value Creation

Traceability, Insight and Measurement

Requirementsto

Deploy

Strategy to

Portfolio

Request to

Fulfill

Detect to

Correct

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.35

Prescriptive guidance

Reference Architecture across the Value Chain

Strategy to Portfolio Requirement to Deploy Request to Fulfill Detect to Correct

Service Monitoring

Prob Mgmt.

Configuration Mgmt.

Event Mgmt.

Incident Mgmt.

Billing/Chargeback

Subscription Mgmt.

Request & Routing Mgmt.

UsageMgmt.

Catalog Mgmt.

Change Mgmt.

Deployment Mgmt.

Policy Mgmt.

Demand Mgmt.

Proposal Mgmt.(Investment)

Service PortfolioMgmt.

Service Catalog

Entry

Policy

Demand

IT Contract

n:m

n:1

1:n

1:n

1:n

n:m

1:n

1:n

n:1

Subscription

Service Catalog

Entry

Fulfillment

RequestUsage record

Chargeback

Record

RFC

offer

n:1

1:n

1:n

1:n

n:1

n:1n:1

Service Monitor

Incident

n:m

n:m

1:n

n:1

n:1

n:1

n:1

n:1

Problem1:1

Event

Actual Service (CI)

Service Release

Blueprint

Desired Service (CI)

Conceptual Service

Conceptual Blueprint

Diagnostic Remediation

Runbook

1:1

IT Architecture Mgmt.

IT Architect

ure

n:m

1:n

Test Mgmt.

Release Mgmt.

Project Delivery mgmt.

Service DevelopmentMgmt.

Defect Mgmt.RequirementMgmt.

Service Design Mgmt.

ITProject

Test Case

Defect

Release Package

Source

Requirement

n:m

n:m

1:n

1:n

Logical Service

Blueprint

Service Release

Build Mgmt.

Deployment

Package

Design Package

1:n

1:n

1:n

1:n

n:1

n:m

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.36

What’s the point of the Reference Architecture?

Practical Guidance

• This not religious ivory tower work but based upon real experience of real customers

• Standard IT Management landscape to map against, industry agnostic

• Prescription how it works today

• Preparation for the New Style of IT, dynamic flexibility and modularity

Delivering Value

• Basis for Repeatability (e.g. as a service, as a virtual appliance)

• Basis for Predictability of Implementation

• Basis for driving Architectural Coherence into the portfolio

• Future safe taking market trends and changes into account

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.37

Driving a standard prescriptive guidance

The IT4IT Customer Consortium

What is IT4IT? The capabilities of managing the

business of IT Industry agnostic - solving the same

problem for everyone Maps to existing landscapes and

accommodates changing IT paradigms

What is the Consortium?A group of companies sharing their experiences to develop future-safe prescriptive guidance for implementing IT4IT e2e with full insight

Accenture

Achmea

AT&T

HP IT

ING

MunichRe

PWC

Shell

HP Software

Who are we?

Interested?Get in touch… CALL ME

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.38

IT Value Chain Discovery Workshop

Understand your journey to the new style of IT

Interested?Talk more… CALL HP

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3939 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Why working with HP?

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.40

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.42

Requires a new operating model that contradicts the traditional silo approach

New style of IT Management

Balance the portfolio

Central planning Open economy

Bureaucratic Self-serve

Focus on delivery

Next wave

Reactive Predictive

PC, months Mobile, days

Satisfy service requests

Build qualityservices

Keep services reliable

Common

Focus on consumption

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.43

HP Software for IT Management

iPAD HP Anywhere video goes here