• Background

• Book

• Movie

• Theme park and Games

• Pottermore

Harry Potter

books

Multiple Interrelated Characters

and their stories

Harry Potter Movie Series

• The most

memorable

moments were

never plot

developments, but

movie did

• The novels still

gave the movies

plenty of weirdness

to grapple with

Theme park and Games

-Pottermore launched in 2011

-Announced by J.K Rowling via YouTube video

-Allows users to virtually involve themselves in

the Harry Potter world

-Entices users initially by offering exclusive early

access

-Early access was gained via a virtual scavenger hunt

-An exciting and rewarding way to hook users, also

built Internet hype

-Interact within the Harry Potter world with the characters as users navigate through

the story

-Each new e-book comes with hoards of new information on characters, backstory

etc.