Business Intelligence on SAP HANA Building and Executing the Strategy at Maidenform

Howard Dubin IT Director of SAP

5/16/2013 Page 2

SAP BI/SAP HANA, modern platform for real ‘real-time’

What is SAP HANA?

Business Intelligence – SAP HANA

SAP HANA is a modern platform that

leverages the power of in-memory

computing

Enables to drive businesses in real-time on

an ever increasing massive volume of data

Can be deployed as an appliance or

delivered via the cloud

Batch bulk

uploads

SAP HANA

SAP

Business

Suite

SAP Business

Warehouse

Other

data sources

Real-time

copy

SAP HANA

modeling

SAP Business

Objects tools

(Other query

tools)

SAP HANA

information

composer

Page 3

The IT Journey Pink-Complete; Green-In Progress; Yellow-Future

Year

Top Information Technology Initiatives

DATAWAREHOUSE / BUSINESS INTELLIGENCE

Performance Measurements - Phase I - Data Warehouse (Oracle)

SAP - Performance Measurements - Business Intelligence (BI) & High

Availability Performance Network Appliance (HANA)

WHOLESALE SYSTEMS

SAP PHASE I - Forecasting - Advanced Planning and Optimization (APO)

SAP - PHASE II - Finance / HR - SAP - Finance & Controlling (FICO) &

Human Capital Management (HCM)

SAP PHASE III - Sales & Distribution(SD), Materials

Management (MM)

SAP Future Phase: PLM, WM, GRC, GTS; Additional Submodules from

Phase I - II - III

Supply Chain Logistics Visibility - Factory to Warehouse (Replace UTI)

Supply Chain - GXS Customer EDI, Domestic & International

Supply Chain - Expand Distribution - 3PL West Coast

Supply Chain - GXS Active Logistics

Product Development - Merchandising - WEBPDM Upgrade

Marketing - Digital Asset Management (DAM) System

eCOMMERCE

Retail - Ecommerce Website Phase 1/Phase 2

Marketing - MBS Consumer database

RETAIL STORES

Retail - Epicor Upgrade

MAINTENANCE

Corporate - MPLS WAN, CISCO, SAN Technical Foundation

Existing System Enhancements

2011 2013 2014 2015

2012

2007 2008 2009 2010

4/8/2013

Maidenform in Transition Source: “The Index Group” – Modified by Bob Russo

4/8/2013 Page 4

5/16/2013

SAP BI/SAP HANA – Levels of reporting 3 Tiered Business Intelligence Delivery System and Target User Groups

Page 5

Executives & Managers

Dashboards - Performance Highlights, Metrics & Trends

Management Level Dashboards, Analytical

Reporting (Impact & Root Cause Analysis) Ad-Hoc,

Analysts & Staff Analytical Reporting, ad

hoc with minimal complexity

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SAP BI/SAP HANA – Work Stream Process

Page 6

“What questions do you need to answer?” instead of asking, “What reports do you

want?” Goal is to consolidate information needs vs. purely create reports.

1. Create 4 Work Streams – Executive, Sales, Supply Chain, and Finance

2. Document questions first – JAD Approach

3. List data needed to answer the questions

4. Define calculations

5. Review all questions and data elements with Executive team for approval and validation

6. Create Report Functional Specification and obtain sign-off before work begins

7. Investigate and review HOW we implement the information. What tools do we use to display the data.

8. Create a plan for the 4 main streams

9. Execute the plan

10.Train End Users

“The Process”

5/16/2013 Page 7

Business Plan “TOGO”

Dashboard

Sales Dashboard

- Latest Estimate

- Orders (EDI)

- Budget

- Sales/Shipments

Retail Dashboard

- Out the Door Sales

- MFB Stores

- POS

- NPD Data

- Sales

- Inventory

S&OP Dashboard

- Forecast

- Source Orders

- Inventory (on-hand, cycle steps)

- Inventory Dash

- Demand Dash

Line Planning Dashboard

- Line Plan

- Age Analysis

- Productivity (SKU,

Style/Color, Style)

- Margin Contribution

Financials Dashboard

- SG&A

- Trends

- Gross to Net

- Airships

- “Board books”

- Account Profitability

Alerts Dashboard

5/16/2013

SAP BI/SAP HANA – Architecture Diagram

Page 8

BI Facts: • 29 Models

•Sales / POS

•Supply Chain

•Finance

•Dashboards

•15 Universes

•30 tables replicating

•25 active reports

•61 trained users

5/16/2013 Page 9

Total Revenue SG&A

$XX - $XXM

Annual Recurring Benefits

$XXM - $XXM

$XXM – $XXM

• Create “one version of the truth” with consolidated corporate information and standardized

templates and rules

• Actionable intelligence - accumulate and use ALL information to support fact based decisions

• Faster, easier, smarter analyses enabling real time fact based decision making

• Improve exception based management

• Eliminate reporting and analysis redundancies across functions

• Contribute to / enable company growth with minimal human capital investment

• Reduction of continuous reconciliation / validation across multiple manual systems and processes

• Support exponential company data growth - POS

Corporate Operations – Revolutionize Decision Making

Working

Capital

$XXM - $XXM

One-Time Benefits

= $XXM - $XXM

Sample Benefits and Business Value – SAP Benchmark Ranges

5/16/2013 Page 10

Samples - Dashboard

Annual Figures using $

Value IN 0.0% 0.0% 0.0%

9 8 7 6 5 4 3 2 1

9 8 7 6 5 4 3 2 1

9 8 7 6 5 4 3 2 1

9 8 7 6 5 4 3 2 1

5/16/2013 Page 11

Record

Count

Legacy

Data Warehouse

SAP HANA

POS Reporting 1.8 Billion

POS records

20 minutes for each

style/color report. No

ability for SKU level

reporting. (Currently

reporting only at the

style/color level)

SKU level reporting

with drill down

capability is 8 seconds

per style/color/SKU

Inventory

Projection by

style/warehous

e/color

312,996,373

records

Up to 3 minutes per

style/warehouse/color

combination

8 seconds for all

style/warehouse/color

combinations with

indexes

Finance Gross

to Net

Reporting

222,571,778

records

5 minutes per report for

each sales type/customer

combination

3 seconds for any sales

type/customer

combination

Demand

Management

83,891,454

records

30-45 seconds per report in

this area

Explorer access with 2-

3 second filtering

capability.

Dash boarding N/A Very little visual or dash

boarding tools

Dash boarding creation

is in process with real

time data access

Case Study - Maidenform Business Process Improvement on BI – SAP HANA

5/16/2013 Page 12

Discussion Topics

• “How can you improve performance if you do not measure?”

– Discuss Performance Measurements

• Process (P-Measures) and

• Results (R-Measures)

– “The Diamond”

– “The Business Case”

– Holistic point of view

– TEAMWORK