howard danzyger's portfolio

HOWARD DANZYGER, PMP

Leading Product Development and Product Management Success

[email protected] Howard Danzyger 847-760-6347

KEYS TO SUCCESSCOL LABORAT I VE L EADERSH I P

PRODUCT DEVELOPMENT EXPERT I S E

CONSUMER DR I VEN I NNOVAT ION

CHANNEL DR I VEN OR I ENTAT ION

PRO J EC T MANAGEMENT P ROFE S S I ONAL

HANDS ON AND R E SUL T S OR I ENTED

My Mission

Lead the development and/or marketing of new products for a consumer products company and drive increases in sales and profitability. Deliver successful new products identified through appropriate qualitative and quantitative consumer, customer and market research resulting in innovative features and product designs that are engineered to optimize the product value. Utilize background in product development, project management, product marketing, channel marketing, sourcing and manufacturing to collaborate cross-functionally and


marketing, sourcing and manufacturing to collaborate cross-functionally and successfully develop and place products at major customers resulting in sales and profits that surpass expectations.

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Strategic Planning

Program/Project Management

Process Development/ Improvement

Integrated Capabilities


Product Development

Cross Functional Collaboration

Regulatory and Customer

Compliance

Vendor Partnerships

Consumer Driven

Innovation

Product Management

Product and Channel

Marketing

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Capability Summaries

� Product Development: Experienced leader of hundreds of product development projects for Fellowes, Newell Rubbermaid and Home Products Internationalo Developed a wide range of products at HPI

• Introduced the first rotating top ironing board into the US market through leadership of product development and on the ground support in China resulting in placement on HSN and at BBB

• Partnered with fabric suppliers to develop a cover and pad made of a spandex blend that has a “perfect fit” to an ironing board and is currently being presented for mass retail placement“perfect fit” to an ironing board and is currently being presented for mass retail placement

• Developed a “no squeak” height adjustment feature eliminating consumer complaints

o Developed high performing fine art products at Newell Rubbermaid under the Prismacolor brand and introduced a line of children’s product under the Foohy brand• Developed the first artist lightfast pencils to pass ASTM D6901 lightfast standards

• Developed a new tween brand through consumer research, innovative product development and collaborative vendor development resulting in over $1M in sales

o Led expansive growth of Fellowes Computer/Technology accessory group• Drove the growth of computer accessories through consumer driven product development and

innovation leading to 11 published utility patents and double digit yearly sales growth

• Developed and executed product development roadmaps for ergonomic products resulting in an innovative range of gel wrist rests, mouse pads, keyboard managers, and monitor arms that produced over $10M in sales

[email protected] Howard Danzyger 847-760-6347 4


� Product Management: Led product and channel marketing of HPI’s Garment Care business unit and have partnered with Product Management for over 20 yearso Drove growth of the ironing board category at HPI through management of product

mix and channel differentiation strategy• Competed with value on OPP ironing boards and innovation on premium ironing boards to

achieve over 70% market share

• Developed customer channel strategy through retail details, SWOT analysis and collaborative customer interactions that led to gaining 100% of ironing board shelf space at Wal-Mart, K-customer interactions that led to gaining 100% of ironing board shelf space at Wal-Mart, K-Mart and Sears

o Created strategies to improve underperforming categories• Directed team to execute development of new indoor dryers resulting in a range of new items

and placement at Target of the Sweater Dryer for BTC 2012

• Focused team on improvements in ironing board cover and pad placement through competitive analysis and consumer research that led to developments of new materials and cost reductions that regained lost placement at K-Mart

o Created product and customer specific presentations that marketed HPI’s product strengths and led to successful customer product line reviews, year over year

o Collaborated closely with Product Management as the Engineering Manager at Fellowes and Director of New Product development at Newell Rubbermaid to facilitate category creation and category growth at each organization



� Strategic Planning: Proven ability to develop engineering, product development and business unit strategies with increasing roles within organizations

o Developed strategic plans at HPI for the marketing, channel and product development of the garment care business unit that enabled yearly sales and profit growth

o Created and executed strategy to test and certify all children’s products to meet new requirements for general certificates of conformity and achieved 100% compliance

o Planned and executed the product development strategy of a new brand of children’s products for Newell Rubbermaid resulting in over $10M in sales

o Made the strategic recommendation to develop a line of keyboard managers rather than purchase a competitor that led to Fellowes’ successful entrance into the category and millions of dollars in sales



� Consumer Driven Innovation: Extensive background in qualitative and quantitative research leading to the development of highly successful consumer products

o Directed team’s development of innovative ironing board accessories through qualitative focus groups followed by ideation and quantitative consumer research resulting in the development of concepts for the “perfect fit” ironing board cover and scented ironing board cover

o Led qualitative and quantitative research at Newell Rubbermaid in the development of a range of children’s products under the Foohy brand

• Qualitative focus groups identified that parents and children liked the interactive nature of the Foohy brand products

• Quantitative research enabled the product offering to be finalized

• The Foohy brand was introduced leading to over $10M in sales

o Used qualitative consumer research at Fellowes to identify needs/frustrations with diskette storage trays and developed a line of trays with internal dividers and media appropriate sizes that resulted in new placement at mass retailers



� Process Development/Improvement: Led NPD process improvement projects at Fellowes, Newell Rubbermaid, Hoffmaster and HPI resulting in the development of improved NPD systems

o Presented a “lean” stage-gate® process to HPI management and worked collaboratively to develop a project management system that aligned with the organizational requirements resulting in improved focus and prioritization

o Consulted with Hoffmaster, a manufacturer of party goods, and developed a stage-


gate® system that met the needs of their organizational requirements

o Led a cross functional team at Newell Rubbermaid that developed and implemented a formal stage-gate ® process, trained over 300 colleagues globally, and reduced our product pipeline by nearly 50%

o Researched, developed and implemented a process for checking and approving fabric color’s at HPI through the use of spectrophotometer’s so that Delta E measurements could be documented and utilized as appropriate with customers to provide color approvals in 50% of the time

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� Program/Project Management: Experienced in managing scope, cost and timing requirements for programs and in implementing best practices in organizationso Developed project timing and cost tracking tools that enabled collaborative reviews of

projects and encouraged the identification and resolution of project issues

o Well versed in Microsoft Project and excel in use as project management tools and skilled in training others in their effective use

o Certified as a Project Management Professional (PMP) through the Project o Certified as a Project Management Professional (PMP) through the Project Management Institute since 2008

� Cross Functional Collaboration: o Promote the philosophy that the cross functional project team needs to be involved

early, often and always in each project to improve efficiencies and optimize work output to avoid “late in the project” problems

o Engineering, marketing, manufacturing and business experiences enable me to communicate well cross functionally and to build key alliances with strategic partners

o Assignment to lead key cross functional NPD improvement projects at Fellowes, Newell Rubbermaid and HPI and successful implementations are evidence of strength in cross functional collaboration



� Product and Channel Marketing: Led product and channel marketing efforts at HPI providing the tools required by our sales force to successfully place our products

o Developed product price points and cost targets based upon competitive research and knowledge of customer margin requirements leading to improved product margins

o Created marketing literature including product sell sheets and spec sheets to promote the features and functions of our products for our sales force

o Developed customer specific presentations with market and trend research that demonstrated HPI’s extensive market knowledge

� Vendor Partnerships: Have worked closely with global suppliers and internal manufacturing sites to develop new products and maintenance existing products

o Extensive experience travelling to China, Korea, Japan and India since 1995 with cultural knowledge that enabled close partnerships resulting in on scope, on time and on budget development projects

o Promoted “Made in America” whenever possible with strong relationships built with US manufacturing at Fellowes, Newell Rubbermaid and HPI.



� Regulatory and Customer Compliance: Knowledgeable in CPSC regulations and customer compliance processes with practical experience in UL approval process

o Directed HPI’s adherence to CPSC requirements for its line of children’s products and Worked closely with legal counsel to achieve product adherence and to develop processes to monitor continuing adherence

o Led the product approval process for major mass customers including: Wal-Mart, Target, K-Mart, Sears, BBB, Dollar General and others

• This required a thorough understanding of their product and vendor approval processes

• All project were successfully introduced through these customers with my direct involvement in addressing failures and providing corrective actions

o Championed the adherence to the Art and Creative Materials Institute (ACMI) requirements for Newell Rubbermaid’s Fine Art’s group and obtained the first light fast artist pencils to pass new ASTM lightfast testing requirements

o Developed lines of task lighting and surge protection at Fellowes that required adherence to the appropriate UL approval processes

o Directed teams in the development of computer mice and keyboards as well as cell phone headsets that met all regulatory requirements


Product Portfolio


Issued Patents

12 issued US Utility Patents

� 5,411,135 – Container and Organizer

� 5,836,562 – Mounting Device for an Apparatus for Supporting a Keyboard

� 5,895,020 – Apparatus for Supporting a Keyboard


� 5,895,020 – Apparatus for Supporting a Keyboard

� 6,039,202 – Wrist Rest Assembly

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Issued Patents (Cont.)

� 6,050,833 – Glare Filer for Computer Monitors

� 6,369,999 – Portable Surge Protector


� 6,410,994 – Modular Power Strip

� 6,573,617 – Modular Power Strip

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� 6,505,566 – Support Assembly


� 7,038,664 – Input Device for a Scrolling Computer Display

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� 7,467,907 – Valve Mechanisms for Paint or Ink Brush with Integrated Reservoir


Recommendations

Director of New Product DevelopmentHome Products International� “I have had the pleasure of working with Howard over the last several years on a variety of projects related to product development, licensing,

regulatory compliance, product testing, customer, vendor and consumer relations and intellectual property. Howard demonstrated the ability to grasp intricate and difficult issues related to the legal implications of such matter, acquiring a significant core of expertise in all of these areas. Howard was able to spot issues, determine resolutions and then work with others, both internally and externally, to deal with such issues. Particularly with respect to regulatory compliance and intellectual property issues, Howard demonstrated a great capacity for organizing such complex issues and developing processes for efficient handling of the same.” April 18, 20121stWarren Grayson, Owner, Warren B. Grayson, Ltd.worked with Howard at Home Products International

� “"I worked with Howard at Home Products International. He is extremely detailed and provided great leadership as Category Director for Garment Care and as the Director of New Product Development for the company. He learned each channel and category that he worked in with great precision. He is a very quick study and learned all of the systems incredibly fast. Howard has a great work ethic and adapts quickly to a changing work environment. Bright, talented, hard working, and incredibly tenacious would be my description of Howard."” April 17, 2012


great precision. He is a very quick study and learned all of the systems incredibly fast. Howard has a great work ethic and adapts quickly to a changing work environment. Bright, talented, hard working, and incredibly tenacious would be my description of Howard."” April 17, 20121stSherry Dotson, Director of Sales - Wal-Mart, Bradford Soap Worksworked directly with Howard at Home Products International

� “Reporting directly to Howard, he consistently showed himself a strong, results-driven manager and an expert new product development leader. Howard is always high energy, and a true leader by example with a tireless work ethic. I would recommend him highly for a product development leadership position and will truly miss working for him.” April 17, 20121stMatt Cullnan, Program Manager, Home Products Internationalreported to Howard at Home Products International

Category Director, Garment CareHome Products International� “I had the distinct pleasure of working with Howard for nearly two and a half years. As the Marketing leader for our products Howard led with a

rare combination of data driven rigor, commitment to excellence, and an extraordinary work ethic. In the multitude of our work engagements I observed Howard deftly manage foreign sourcing opportunities, new product launches, quality responses, and value engineering efforts. He approached each of these with thorough preparation and consistently added significant value at every evolution. I strongly recommend Howard as a Marketing and business professional who would serve any organization extremely well.” October 30, 20111stDavid Kogan, Director of Operations, Home Products Internationalworked with Howard at Home Products International

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Recommendations

Director of Product Development

Newell Rubbermaid - Office Products Group

� “Howard is probably one of the sharpest product development leaders out there. I have met a great deal of people in the recruiting world, and few stand at or close to Howards level. I would whole heartedly bring him onboard or recommend him to any of my clients, as a huge resource, and someone well worth any cost of pay.” November 3, 2008

1stZachary Paeth, Recruiter, Aerotek Engineeringwas a consultant or contractor to Howard at Newell Rubbermaid - Office Products Group

� “I worked closely with Howard at Newell Rubbermaid and would highly recommend him for a leadership role in product development or project management. Howard not only was responsible for the product development within his global business unit, but also led the development and implementation of a stage-gate new product development process for the organization. Howard brings an infectious energy level and passion to his work and would be a great asset to any organization.” April 11, 2008


his work and would be a great asset to any organization.” April 11, 2008

1stMike Flader, Engineering Manager, Sanfordworked with Howard at Newell Rubbermaid - Office Products Group

� “Howard is a results oriented manager that stressed innovative thinking to produce solutions for long and short-term business strategies. In addition, he is constant student of new business practices that assisted our team to remain competitive and productive.A fair, balanced and motivator that focused on my best interest for career path and future, an example of a devoted manager” February 25, 2008

1stKevin Sandoval, Program Manager, Sanfordreported to Howard at Newell Rubbermaid - Office Products Group

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Recommendations

Director of Product Development (Cont.)

Newell Rubbermaid - Office Products Group

� “Howard is a highly energized and respected executive that everyone has joy to work with. He is a take-charge person who not only has the big vision, but also able to develop plans and take actions to realize the vision. While at the Foohy SBU at Sanford, he was instrumental in developing a new product development process that was later adapted by many other SBUs. His and his team's extraordinary efforts in new product development had directly contributed to Sanford's top line profits and make this division the crown jewel among all the Newell Rubbermaid companies. Howard is someone that anyone can count on to deliver results. He would be a tremendous asset to any organization, I highly recommend him!” February 25, 2008

1stJason Wei, Program Manager, Sanford LP - A Division of Newell Rubbermaid Inc.worked with Howard at Newell Rubbermaid - Office Products Group

� “Howard was on my Research, Development and Engineering global leadership team at Newell Rubbermaid. He was a strong new product


� “Howard was on my Research, Development and Engineering global leadership team at Newell Rubbermaid. He was a strong new productdevelopment process leader who took the lead, developed process and training material and trained hundreds of people globally and also put a sustaining and constant improvement processes in place. He also was a strong product development leader for writing systems and products which can be transformed to any other manufactured consumer product category. He is trustworthy and reliable and I highly recommend him for continued growth in his position to have a chance to demonstrate his capability and contribute to any organization.” February 1, 2008

1stSeshu Seshasai, Group VP, Research, Development and Engineering, Newell Rubbermaidmanaged Howard at Newell Rubbermaid - Office Products Group

� “I worked with Howard for 2 years. He is a great motivator of his team and can be counted on to deliver new products on-time without compromising the process. Howard championed developing a new product development process for the Office Products Group that now every business unit follows. Howard is innovative and solution-oriented. You give him the vision of what you want with new products and he is able to work with his team to deliver it. I highly recommend Howard.” January 25, 2008

1stAilinh Hoang-Kim, Sr. Brand Manager Paper Mate Pens, Newell Rubbermaidworked directly with Howard at Newell Rubbermaid - Office Products Group

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