how you can use augmented reality to create powerful mobile apps
TRANSCRIPT
How you can use augmented reality to create powerful mobile apps
WEBINAR
Panelists
Silvana Gaia Director of Client Engagement at Belatrix
Charles Green Director of Thought Leadership
AR, MR and VR have been around for a number of years, but so far they have only seen gradual adoption. Until now.
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Pokémon Go has outperformed all expectations
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CONTENT AGENDA
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Terminology war
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Augmented reality (AR)
Real Environment
Virtual Reality (VR)
Spatial Real World
Mixed Reality
Inmersive Virtual World
Augmented Reality
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Virtual Reality
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Virtual Reality
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Mixed Reality
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POKÉMON GO
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Millennials have fueled the success of Pokémon Go
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Pokémon Go was created conjunctly by Niantic labs and Nintendo
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Healthcare
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Retail
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Financial
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Marker-based versus Marker-less AR
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VR Headsets
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Company moves
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Apple’s Tim Cook declares augmented reality a “core technology” for the company.
APPLE
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Despite Google betting on VR from all angles, VR is not the end-goal for the company — augmented reality is.
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Future headsets would be the size of a normal pair of glasses and would be able to handle augmented and virtual reality at
the same time.
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Efforts focused on gaming platforms
HTC
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Sony
PlayStationVR, a high-end gaming VR headset
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Microsoft
AR headset Hololens only available for developers
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Developers Interest in VR/AR Development Platforms
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Source: VRDC VR/AR Innovation Report
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Will developers be working exclusively with specific companies?
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Who’s paying for it all?
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Is VR/AR here to stay?
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What are the challenges ahead?
• Nausea • Pricing • Tech and Design Obstacles
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What are the best examples of VR/AR right now?
• Budget Cuts • Tilt Brush • Pokemon GO • Microsoft Hololens
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The business case for augmented reality
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How to get started with AR and VR
1. Analyze your customers and what you want to achieve 2. Consider how your customers will use the solution 3. Decide if you want to build your own, or implement an
existing AR or VR solution 4. Measure and track customer engagement
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Conclusion
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Q&A
