how you can change greek stereotypes, one tweet at a time
TRANSCRIPT
Before
Video: http://www.youtube.com/watch?v=GGMgxPkKvPU
#ChallengeStereotypes
BY: JENNY KAY POLLOCK AND
KATIE JOHNSTONE
@JENNYKAYPOLLOCK@JOHNSTONE_KATIE
#CHALLENGESTEREOTYPES#AFLVCENTRAL
Learn How YOU Can Challenge Greek Stereotypes, One Tweet
at Time
#ChallengeStereotypes
Who’s Social?
Stand up if you have…
@johnstone_katie
Did You Know?
57 % of all adults and 73 % of 12 to 17 year olds in the U.S. use Facebook
1.25 billion+ Facebook users 92% of retweets are based on interesting
content46% of U.S. social media users now access
platforms such as Twitter and Facebook via their mobile phone
@johnstone_katie
Social Media Users by Platform
Facebook Twitter Google + LinkedIn Instagram Pinterest
1150
500 500
238
13070
@jennykaypollock
SMS Text Poll
What are the stereotypes about Greeks on your campus?
Text 645303 and your answer to 37607
http://www.polleverywhere.com/free_text_polls/Wc0UJnncP0b8P8H
@jennykaypollock
Video
https://www.youtube.com/watch?v=be3JM-fg4uE
#ChallengeStereotypes
Video
https://www.youtube.com/watch?v=brenYHCxaCo
#ChallengeStereotypes
Video Process Questions
What stereotypes were identified by the group and the videos?
Did the videos bring up any different stereotypes?
How did these stereotypes make you feel?
#ChallengeStereotypes
Chapter Communication Affects Stereotypes
Image and recruitment tool Reach PNMs, parents, alumni (fundraising)
and administratorsAlways show the GOOD!
@johnstone_katie
Chapter Communication Tools
Press Releases Social Media Content Calendar Hootsuite
@jennykaypollock
Social Media Content Calendar
@jennykaypollock
Hootsuite – Publisher
@jennykaypollock
Personal Communication Affects Stereotypes
What you say displays your values You are your last 10 tweets What you say defines your personal brand
@jennykaypollock
Tweetable Moment
@johnstone_katie
Is My Post Okay?
Would your organization’s founders be proud to see what you put on your personal/chapter social media?
Would your national organization RT it? What does your organization value? What do you value?
@johnstone_katie
Tweetable Moment:
@johnstone_katie
Values Based Posts
Example: “So proud of our Greek community for raising funds toward childhood cancer, love is all you need” #love #chaptername
@johnstone_katie
Let’s Tweet About It!
Group: Create a values based Tweet, Facebook post, or Instagram
Use #ChallengeStereotypesTweets will be reviewed in the big group!
@jennykaypollock
Review
http://visibletweets.com/ http://ChallengeStereotypes.tweetwally.com/ www.twitter.com
#ChallengeStereotypes
Eliminate Negative Content
If you don’t want the newspaper publishing bad things about you and you don’t want people to think bad things about you then don’t do bad things.
What to do when something bad happens: Contact your national organization
immediately Follow any policies and procedures Be transparent
@johnstone_katie
Tweetable Moment
@jennykaypollock
Chapter Best Practices
Birthday shout outs Member of the week Man or Woman of Character (Monthly) RT other chapter’s philanthropy events Live tweet campus and community eventsFounder’s Day shout outs
@johnstone_katie
Jump Start Your Content Calendar
Think of your chapter calendar for the next few weeks
Begin writing some positive values based posts and tweets for your chapter and for your personal account
@jennykaypollock
Personal Best Practices
RT valuable things (Huffington post study tips) as opposed to Friday nights out drinking
Tweet about the GOOD that you are doing (volunteer hours/study hours/philanthropy events)
Get involved in positive Greek campaigns like National Badge Day
Don’t be involved with TFM and TSM Follow the golden rule
@jennykaypollock
Positive Greek Campaigns
International Badge Day - Monday, March 3, 2014Ritual Celebration Week - March 2-8, 2014National hazing prevention Week - September 2014Character Counts! Week - October 19-25, 2014Alcohol awareness week - October 19-25, 2014Hazing Prevention Week - TBA
@jennykaypollock
Make A Difference
Encourage others to do the same This power point is on Slide Share, show
it to your campus and your chapter! Have 1:1 conversations to hold other
accountable and to explain to them how they can make a difference one tweet at a time.
@johnstone_katie
Resources
This presentation - Slide Share linkwww.hootsuite.com Content Calendar Template - http://bit.ly/
1ka2Huo Google Calendar or Word Calendar – Content
Calendar TweetDeck
https://about.twitter.com/products/tweetdeck Google Alerts
#ChallengeStereotypes
After
Video: http://youtube.com/watch?v=LJecXgC6H28
Contact Information
Jenny Kay Pollock@jennykaypollock 952-913-0293 [email protected]
Katie Johnstone@[email protected]
#ChallengeStereotypes