How will I address my

target audience?

Research

According to my research a lot of horror fans are

women usually aged between the years 14 and 24.

As this is the case our horror trailer needs to

focus on marketing itself to both the teenage and

the young adult demographic.

How to address our target demographic

part 1

We plan to address our target demographic by using codes

and conventions that are typical of the genre.

So far I have got plans for this such as showing the villain

in the dark in order to connote that he is evil and is

something for he audience to recognize should be feared.

How to address our target demographic

part 2

As well as this I thought that we could also address our

target demographic by playing suspenseful music, a key

convention of the Horror genre as it raises the suspense of

the scenes happening in the film.

Finally I thought that we could also address our target

demographic by showing blood scenes in order to

emphasise that e killer is a violent and dangerous person.