how we re-built our ecommerce platform in 5 weeks
TRANSCRIPT
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How we re-built
our eCommerce
platform in 5
weeks
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Dean JonesGlamCorner Co-Founder & CEO
@deanmjonesau
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About GlamCorner
• Founded in late 2012
• Australia’s largest online designer fashion rental destination
• Disrupting Australia’s ~$9Bn/yrwomen’s clothing industry
• Provide pay-per-use, on-demand access to high-end designer clothing for a fraction of the retail price
• We solve those “I have nothing to wear!” moments
• Raised a $500k Seed investment from AirTree Ventures in Apr-15
• Our vision is to be every Australian woman’s endless online wardrobe
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Our awesome team!
Ilter(CPO)
Joel(Head of Engineering)
Audrey(Co-Founder & COO)
Dean(Co-Founder & CEO)
Elle(Assistant Ops Mgr)
Bronte(Customer Happiness)
Lucy(Customer Happiness)
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A unique slant on traditional eCommerce
AUSTRALIAN &
INTERNATIONAL
DESIGNER
LABELS
4-day rentals
Easy returns
Dry cleaningQuality control
Express delivery
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Our requirements
Mobile-responsive out-of-the-box
Standard eCommerce features (filter, sign in/up, favourites,
referrals)
Plug-ins (in general) availability and cost
Booking system plug-in capability
Open source community
Quality/cosy of, and access to, developers (including dev shops)
Integration & Scalability – CRM (Zoho), Accounting (Xero), Google
Apps, custom applications
Reporting – inventory management, sales reports, ROI per unit,
most popular items etc
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Execution timeline
Week 1 Week 2 Week 3 Week 4 Week 5
Re-branding & redesign
Customise front-end and integration with Magento Data &
analyticsUser testing and Beta launch
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Our objective: a four-step funnel
1) Landing Page 2) Catalogue
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Our objective: a four-step funnel
3) SKU Page 4) Checkout!
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A closing note