how we raised $120,195 on kickstarter - step by step
TRANSCRIPT
STANTT BACKERS BY SOURCE
13%
41% 30%
11% 5%
PR MENTIONS KICKSTARTER
POPULAR
FRIENDS & FAMILY KICKSTARTER DISCOVER
CROSS PROMOTIONS
COMPONENT 2: THE VIDEO
TELL A STORY PEOPLE WANT TO BECOME A PART OF
START ON A POSITIVE NOTE
LEAVE THEM FEELING GREAT!
DIVE INTO THE NEGATIVE
STEADY POSITIVE EMOTION BUILD
VS
COMPONENT 3: THE LANDING PAGE
FOCUS ON WHAT’S IN IT FOR HIM & MAKE IT VISUAL
First Campaign
Second Campaign
ü Friends & Family
ü Existing Customers/Followers
ü Press Mentions
ü Paid Media
COORDINATE FOR A BIG DAY 1!
GETTING PR: AGENCY NOT REQUIRED
1,000+ E-MAILS SENT, 300+ UNANSWERED PHONE CALLS, 50+ VOICEMAILS LEFT
WHEN YOUR PROJECT FALLS OFF POPULAR, TRAFFIC FALLS WITH IT
Key PR Mentions
FUEL THE MOMENTUM: PLAN FOR BURSTS DURING YOUR CAMPAIGN
PR Mention Into Closing
On Home-Page Popular
THE 6-FIGURE CAMPAIGN FORMULA
• Find your hook
• Tell a story in your video
• Focus on what’s in it for him
• Make your landing page visual
• Tap into shopping psychology
• Never stop your PR outreach
• Paid media can help
• Round up friends and family
• Get scrappy with your PR
• Do your homework
• Refine and target your story
• Be persistent, but not
obnoxious
• Coordinate your boost at launch
GIVE IT A BOOST
BUILD THE ROCKET
FUEL THE MOMENTUM